Member Since July 2024
About
CEO working to build businesses that improve people’s lives and create a better story for my team, our customers, and our communities. We've launched and managed over 300 brands that have delivered over $3 billion in sales. Inc Magazine 3x Best Company Winner. Dad, Husband. Coach, Trainer, Builder, Believer
Dan Bowling
Published content
expert panel
Here's how to stop the lies from spreading and keep loyal consumers updated on what's correct. When it comes to maintaining a positive image and authentic brand reputation, company leaders need to control their narrative before someone on the outside tries to spin their own tales about the brand in a non-appealing way. Here, 15 brand leaders from Fast Company Executive Board each share their most effective strategies to combat misinformation and ensure the integrity of information in an era of digital manipulation.
article
Here's how marketing took the throne, the new formula for success, and what your brand needs to be doing now.
expert panel
Aug 22, 2024
Is your team in a safe space to collaborate and share? Maintaining a successful business in the marketplace not only depends on brand loyalty from customers but also on the creative health of the company's employees. Fostering a company culture that makes staff members feel psychologically safe enough to express their interests and brainstorm with others will also demonstrate how much their contributions to the organization are valued. To help business leaders create a better work atmosphere, boost team productivity and morale, and spark innovation to move forward together, 18 Fast Company Executive Board members each offer one tip that leadership teams can do to support their employees' creative health at work.
expert panel
Employee buy-in is key to delivering the right message to current and potential customers. In the growing world of misinformation and declining B2C trust, companies must remain vigilant to ensure the messaging their brand is communicating internally and externally is exceeding the core standards they truly represent and continue to live up to. Keeping employees educated about their role and stake in demonstrating their company's mission and goals through their daily work practices is essential to ensure alignment and engagement across the entire establishment. If your digital and traditional messaging strategies are not consistent with what the company stands for, 17 leaders from Fast Company Executive Board each offer one step to preserve the authenticity of marketing practices and company core values.
Company details
The Genesis Company
Company bio
Toy'n around, a Genesis Company, is a retail sales and marketing company. With in-depth market and retailer knowledge paired with decades of success, a proven process, and proprietary analytical tools, we are here to help you scale your brand in retail.