Dan Bowling

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Apply these suggestions to strengthen your social media following while remaining authentic and credible. In a digital marketing world, where content is king, one of the biggest challenges YouTubers and podcasters may face is how to keep their channels fresh and interesting. With the potential short attention spans of today's viewers, social media posting is not only about picking the right time and day to share updates with target audience members and current followers—it's also about finding a way to connect with people, authentically, every time you show up.   Showing people the real version of you, unfiltered, may captivate them a few minutes longer and encourage them to focus on the message you are trying to convey. You never know whose life you can positively impact by crafting a well-thought-out piece of content that keeps them coming back for more.  Suppose you are a content creator trying to grow your audience. In that case, eight leading experts from Fast Company Executive Board have additional ideas to share with you to help boost your brand's authenticity, demonstrate personal influence, and gain even more credibility among your followers.

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Here's how to stop the lies from spreading and keep loyal consumers updated on what's correct. When it comes to maintaining a positive image and authentic brand reputation, company leaders need to control their narrative before someone on the outside tries to spin their own tales about the brand in a non-appealing way. Here, 15 brand leaders from Fast Company Executive Board each share their most effective strategies to combat misinformation and ensure the integrity of information in an era of digital manipulation.

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Here's how marketing took the throne, the new formula for success, and what your brand needs to be doing now.

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Is your team in a safe space to collaborate and share? Maintaining a successful business in the marketplace not only depends on brand loyalty from customers but also on the creative health of the company's employees. Fostering a company culture that makes staff members feel psychologically safe enough to express their interests and brainstorm with others will also demonstrate how much their contributions to the organization are valued.  To help business leaders create a better work atmosphere, boost team productivity and morale, and spark innovation to move forward together, 18 Fast Company Executive Board members each offer one tip that leadership teams can do to support their employees' creative health at work.

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Employee buy-in is key to delivering the right message to current and potential customers. In the growing world of misinformation and declining B2C trust, companies must remain vigilant to ensure the messaging their brand is communicating internally and externally is exceeding the core standards they truly represent and continue to live up to.  Keeping employees educated about their role and stake in demonstrating their company's mission and goals through their daily work practices is essential to ensure alignment and engagement across the entire establishment. If your digital and traditional messaging strategies are not consistent with what the company stands for, 17 leaders from Fast Company Executive Board each offer one step to preserve the authenticity of marketing practices and company core values.