Member Since June 2023
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About
My professional journey spans over 10 years in various leadership roles, during which I've developed a knack for corporate strategy, project management, growth hacking and leadership development. More importantly, I've cultivated an understanding of the startup ecosystem and how to nurture it for sustainable success. These skills have helped me guide companies to prosperity and growth, earning me recognition as a transformative leader. As a Fast Company Executive Board member, I aim to foster an environment of innovation and thought leadership. I am passionate about developing high-performing teams and motivating them to achieve their best. I believe in innovative ideas' potential to drive business success and shape the future. Outside the boardroom, I dedicate my time to mentoring startups. I enjoy sharing my knowledge and experience, assisting them to navigate the complex business landscape and transform their concepts into profitable ventures. This involvement keeps me connected with ground-breaking ideas and emerging trends in business. Joining the Fast Company Executive Board, I am excited to contribute my passion for innovation, entrepreneurial spirit, and dedication to the future of business. I am always open to discussing strategic partnerships, innovative disruptions, and impactful growth opportunities.
Dario Markovic
Published content
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14 business leaders discuss what to look out for and how to stay out of legal trouble. One of the most creative and fun aspects of launching a new business that produces quality products or services is to come up with the right company name that will attract organic users who will keep coming back to visit your website and browse long enough to improve your conversion rate. However, selecting and purchasing a domain name that will be memorable and easy to locate during a Google search is not just a random act of high hopes that people will come if you build it. It takes a well-thought-out strategy to ensure the domain also aligns with your brand's core values and will continue to be a good fit as your portfolio of offerings continues to grow over time. Below, experts from Fast Company Executive Board weigh in on essential items to consider whether you are purchasing a domain for a new or existing business.
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Sep 29, 2023
Navigating the post-pandemic e-commerce environment requires agility as well as foresight.
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Don't rush your business decision-making process. There are certain financial dealings that can make or break a company's ability to thrive—whether the marketplace is up, down, or all over the place. That's why it's so important to put a strategy in place (and stick with it) that aligns with the company's core values, purpose, and longevity. Without that, it's very easy to become distracted by unproven trends and potential investments that may or may not be the best fit for your organization right now. To help leaders become better decision-makers when it comes to business and finance, here, 20 experts from Fast Company Executive Board each share one financial trap that leadership should avoid.
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Applying the "show, don't tell" method in today's digital world can work wonders if you want to build your sales pipeline. When your sales and marketing team members are gearing up to promote your organization at a yearly in-person or hybrid-remote industry convention—in the new normal, it's always important to figure out the best strategy to effectively rise above the competitive noise and capture the attention of your target audience. So, how can company leaders elevate learning opportunities for current and potential customers to gather and retain information about their business products and services in the most efficient way? Below, 12 Fast Company Executive Board members share tips to keep consumers engaged and interested in what your brand has to offer, showing them why they should stick around to hear more and possibly give it a chance rather than moving on to another vendor.
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Here's what to do when your company—and customers—are being taken for a ride. In today's digital world, it's not unusual for consumers to be misled online, by phone, or in person by a fraudulent agent or entity posing as a well-known and trusted brand. So, what is the first thing a company's leadership team should do if the business and its customers fall prey? Don't panic. Doing so could result in a misplaced overreaction that escalates the situation even further. Instead, stop, take a breath, and assess all of the details: How and why has this happened? Next, create an immediate, transparent response to demonstrate your company's commitment to retaining the trust of loyal and potential customers and protecting its longstanding reputation in the marketplace. Whether you are seeking practical solutions to mitigate current circumstances or you want to proactively avoid being targeted in the future, nine experts from Fast Company Executive Board are here to offer some highly effective best practices.
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Aug 24, 2023
Keep your eyes on the prize by applying these 18 tips. While success is attainable at various levels in a person's career, it doesn't just happen overnight—you have to work for it. You may even hit some bumps in the road along your journey, but any thought leader who has been in the game for a long time knows that business challenges and even failures are simply a part of the learning process. Here, 18 Fast Company Executive Board members offer their advice to other professionals who are trying to reach their short-term goals of the moment—both professional and personal.
