Dario Markovic

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Applying the "show, don't tell" method in today's digital world can work wonders if you want to build your sales pipeline. When your sales and marketing team members are gearing up to promote your organization at a yearly in-person or hybrid-remote industry convention—in the new normal, it's always important to figure out the best strategy to effectively rise above the competitive noise and capture the attention of your target audience. So, how can company leaders elevate learning opportunities for current and potential customers to gather and retain information about their business products and services in the most efficient way? Below, 12 Fast Company Executive Board members share tips to keep consumers engaged and interested in what your brand has to offer, showing them why they should stick around to hear more and possibly give it a chance rather than moving on to another vendor.

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Here's what to do when your company—and customers—are being taken for a ride. In today's digital world, it's not unusual for consumers to be misled online, by phone, or in person by a fraudulent agent or entity posing as a well-known and trusted brand. So, what is the first thing a company's leadership team should do if the business and its customers fall prey?  Don't panic. Doing so could result in a misplaced overreaction that escalates the situation even further.  Instead, stop, take a breath, and assess all of the details: How and why has this happened? Next, create an immediate, transparent response to demonstrate your company's commitment to retaining the trust of loyal and potential customers and protecting its longstanding reputation in the marketplace. Whether you are seeking practical solutions to mitigate current circumstances or you want to proactively avoid being targeted in the future, nine experts from Fast Company Executive Board are here to offer some highly effective best practices.

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Keep your eyes on the prize by applying these 18 tips. While success is attainable at various levels in a person's career, it doesn't just happen overnight—you have to work for it. You may even hit some bumps in the road along your journey, but any thought leader who has been in the game for a long time knows that business challenges and even failures are simply a part of the learning process.  Here, 18 Fast Company Executive Board members offer their advice to other professionals who are trying to reach their short-term goals of the moment—both professional and personal.

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Apply these best practices to strengthen your relationship as a mentor and partner.  If you're a leader seeking a great personal assistant who can help you elevate your business to the next level, it's essential that you take your time until you find the proper fit. Once you've succeeded at the first step, it's time to nurture the relationship by learning what drives them and what they are most passionate about—treating them like a partner in collaboration on your journey and engaging them in meaningful assignments. While retaining top talent is not an easy feat, here, 15 Fast Company Executive Board members share their best tips for training a high-level assistant that you can count on to work with you closely for the long term.

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If you want to promote authenticity, living your brand's truth starts from within. Becoming a standout business in the industry doesn't just happen overnight. It may take years to build the trust and loyalty that you've sought from potential clients and customers. But before you try to convince people on the outside why they should buy into your brand of products or services, it's also smart to get your internal team on board with the company's core values and mission you want them to embrace. Once you create a solid connection with the stakeholders on your team, they'll be empowered to promote your company as brand ambassadors.  Below, 13 Fast Company Executive Board members share their secrets to exhibiting brand authenticity and remaining true to your core values across the company—providing customers with a great first impression of what the organization truly stands for day to day.

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Are you there yet? If not, how do you plan to get there? In the business world (and in personal life), success often means different things to different people. For some, it may mean being able to consistently reach your short- or long-term goals for the future you have in mind. For others, it's all about being content and happy in the moment—no matter what life throws at you.  In some cases, maintaining a solid work-life balance first and foremost is what truly matters, or being able to sleep peacefully at night knowing that their financial house is in order. Below, 11 Fast Company Executive Board members describe what success looks like for them and advise how you can achieve your own successful life.