Dawn Sizer

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Tracking these key measurements of customer behavior can transform your business efforts. Creating a truly customer-centric business strategy requires tracking the right metrics. Understanding specific key performance indicators related to consumer behavior can offer insights into what's working and what is not, so your company can make the appropriate adjustments. Below, 20 Fast Company Executive Board members explain which customer success metrics have provided their businesses with invaluable knowledge about their business efforts. With these measures in mind, you can make informed, strategic decisions and highlight areas that need improvement.

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Business experts share what it takes to manage a company and its people. Leading an organization to success can be a tremendous amount of pressure, but managing teams and being a positive influence on how they see the institution can be an even trickier balance to strike—whether you are new or seasoned when it comes to guiding direct reports in the workplace. Here, 16 Fast Company Executive Board members each talk about the most important thing they have learned in their current role about how to lead others in an organization or department.

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13 ways to boost team morale and motivation to get the job done. When employees begin to feel burnout at work, it's not always immediately evident to others. However, employers and their leadership teams must learn how to recognize and address these symptoms sooner rather than later to prevent losing high-potential staff members.  But even if the signs were written on the wall for quite some time, it's never too late to work on increasing your employees' morale and get them enthusiastic about the company's mission and their real purpose for offering their time and service each day. Here, Fast Company Executive Board members each share one idea to motivate the cross-generational teams your company depends on every single day.

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In 2024, it's about finding an event that provides value and is worth your time.  When the COVID-19 pandemic forced major shutdowns across the globe in 2020, it prompted conference coordinators and their biggest sponsors to quickly rethink how to transition into offering a broader range of virtual events to professionals who wanted to participate despite having to shelter in place. Their ability to revamp the annual or bi-annual conference experience as we used to know it gave businesses and nonprofits an even wider scope to spread their messages while also educating professionals on the latest trends, challenges, and opportunities to find better solutions for their current and future clientele.  In this discussion, members of Fast Company Executive Board explain how they currently view the latest networking platforms and their ability to elevate their business profile or brand awareness in today's marketplace. They also share nine reasons why it's still a must to attend hot ticket industry affairs—whether you're traveling to an exciting destination with all the perks of in-person business connections and going out with colleagues, or you've decided to cut back on your travel itinerary and prefer to watch the entire event from your living room couch. 

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When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding. For the past decade or longer, the term "brand marketing" has taken on a life of its own. People now realize that it's not just about a material product or service; "brand marketing" is also tied directly to the individual who is trying to launch or further themselves in the marketplace overall, and not just with any particular company affiliation. In an unstable economy with massive layoffs, it's all about the person and the next steps they want to take in life—especially as it relates to their personal passion, mission, and goals. Here, 19 Fast Company Executive Board members each share their advice with individuals who aspire to elevate their personal and professional branding to become a powerful thought leader who creates and delivers highly impactful, memorable presentations through the stories they share with others—during the workday or after hours.

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This is why working on yourself outside of the workplace can improve your ability to be a better manager who is more excited about the job. What does it take to become a better leader in the work world? You could ask 20 different people, but you'd quickly realize that the answer may vary depending on who you are talking to, and what circumstances in their life have shaped who they are today—personally and professionally. Here, 17 members of Fast Company Executive Board discuss what they learned when they blocked some time to focus on self-help improvement and personal growth development opportunities. They also weigh in on what their experience was like and how they applied it at the office. By pushing themselves beyond what's typically expected, these leaders have increased their ability to operate a more efficient and successful company as they continue to inspire their direct reports to do the same.

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There's a better way to reach direct consumers in the digital marketplace. In a fickle economy that is difficult to gauge from one moment to the next, the worst thing that brand leaders can do is to take their consumers for granted. Having an open-door policy on social media or even meeting face-to-face with current clients and customers is always a good way to gain a better understanding of what the consumer is looking for and going through. Engaging in those types of conversations upfront will only help a growing business thrive further in the future. It also helps leaders and teams strengthen client relationships and build better trust. Here, 15 Fast Company Executive Board members share one tip to help brand managers and their teams stay accountable and better connected to their customers in the digital marketplace.

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Automation and AI are everywhere and will continue to grow and expand. Being able to leverage either or both will improve productivity, reduce errors, and help drive both employee and customer retention.

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Here's how to improve your productivity and decision-making skills in 2024. Leading a successful corporation in the business sector or a nonprofit that is making an incredible impact on the local and greater community it serves sounds impressive and rewarding; however, it takes plenty of tenacity to maintain industry relevance and a different mindset to make smart business decisions. As the marketplace continues to transform itself in the new normal, managers may be feeling overwhelmed and burned out by all of the tasks piled on their plates to keep up with the changing consumer demands in an uncertain economic climate. To prevent them from high-stress levels, feelings of anxiousness, or seconding-guessing themselves when it comes to decision making, 16 experts from Fast Company Executive Board each offer one tip that could help company leaders get the support they need, which will change the course of their organization for the better.