Dean Calhoun

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Here's how to have a greater community impact in diverse markets—nationally and globally. If you're ready to expand your business into a new or unfamiliar market, proactive research is essential to assess what is currently missing and how your brand can offer the best solutions. In addition, collaborating with local partners or hiring staff from the targeted region enables you to keep your ear to the ground from day one and learn to speak the language.  Leading experts from Fast Company Executive Board have been there, and realize, it's not about simply setting up shop in a new location, it's about build meaningful relationships that will be beneficial for community and company growth. Consider the following 15 tips to grow your business successfully in diverse markets. 

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Is your business team getting the most ROI from this growing technology? If not, lean in to explore these additional benefits. As the uptick in generative AI continues to be at the forefront of company workflow in many cases, it's not only relied upon for the efficiency of data and daily tasks, it's also useful to boost brand creativity that will lead to increased growth and a brighter future for the establishment. To help business teams think outside the box on ways to get the most ROI from AI tools they've enlisted, 16 Fast Company Executive Board members offer their best practices to incorporate generative AI into new products and services.

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Apply these travel strategies to get the most out of your business experience on each trip. If you're a business owner who is always on the road, securing the next deal and connecting with potential new customers, it can be draining on your body and mind if you're not planning more efficiently and taking care of yourself on the go. That's why Fast Company Executive Board members are sharing their top 14 travel hacks to help other leaders find a better approach to building success in their businesses domestically and abroad.

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Here's how to write winning word copy that encourages a call to action. Creating compelling content is a lot easier if you're already developing quality products and services.  Standing confidently in what your brand represents and delivering an authentic copy message backed up by tangible results will make a difference to your target customer.  To engage your audience even further through a broader range of platforms, it's beneficial to speak directly to their needs and provide them with the expert information they are seeking to overcome business challenges and improve their client success rates. If you dread the copywriting aspects of your business, 14 Fast Company Executive Board members are here to help you get started, whether you're writing content for your website, social media platforms, email marketing, or advertising.

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Implement these methods to distribute newsworthy information, solidify manager-team engagement, and build a culture of trust. When you're responsible for leading a company, whether small or large, it's necessary to find a cohesive way to deliver the internal high points and low points through effective communications, and timing is everything to maintain employee loyalty.  In addition, leaders should learn to utilize multiple platforms for their staff members to engage in, based on their comfort level, once they receive the information. This approach enables managers to separate news that is "nice to know" from the "absolutely must know" right now. Below, 12 experts from Fast Company Executive Board share their best practices to prevent executives from missing the moment.

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13 techniques to maintain productivity and work-life balance. While everyone on the planet is dealt the same 24 hours to get things done, it can still be tricky at times to find the right work-life balance habits. Measuring the minutes and hours spent on a daily activity is one way to evaluate how to reduce typical workweek hours and delegate some of the workload. When it comes to setting up boundaries so you can focus on the areas that really need your attention and talent, no one is better suited to protect (and respect) your time but you. In the end, this approach will lead you on the path of professional and personal growth. To transform a 60-hour workweek to 30 to 40 hours, try these tried and true techniques from 13 Fast Company Executive Board members.