Member Since November 2022
With more than 20 years of B2B strategic marketing, marketing planning, and demand generation experience, I founded Marketri LLC in 2004 to move marketing from a cost center to a profit center for aggressively growth-minded companies. By leveraging core marketing principles, time-tested best practices, web-based technologies and highly skilled marketing professionals, I help our clients achieve goals that link directly to their success, including generating warm business leads, raising awareness and visibility, and penetrating their target markets. Marketri offers a Fractional CMO services model which means we embed ourselves into our clients, understand their businesses inside and out, and proactively transform their marketing functions to ones that drive measurable top-line growth. My clients know that I have their best interests at heart and constantly seek to earn them a higher return on investment. They stay with Marketri long-term because we are proactive, keep open lines of communication, care deeply about their organizations and deliver on promises. Our team embraces a set of core values to ensure that we provide the best possible service to our clients. I feel privileged to work with such amazing clients and have developed very trustworthy relationships with them over the years. Marketri maintains frequent and consistent communication with all of our clients, giving them peace of mind so they can focus on their core business and leave the marketing to us.
If you’re looking to grow your revenue, then focus on shoring up these five key pillars of a modern marketing function.
Every mistake made as a manager is a learning opportunity and can sometimes even make you more successful. As a leader, it's easy to fall into the trap of thinking that mistakes are always negative and should be avoided at all costs. However, some mistakes can actually be beneficial and help you become more productive and successful in reaching your goals. These "good mistakes" can teach you valuable lessons, challenge your assumptions, and even lead you to new opportunities. To that end, a panel of Fast Company Executive Board members described mistakes that have helped them become more effective leaders. By embracing and learning from these types of mistakes, you can take your leadership skills to the next level and achieve greater success.
Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects. Trade shows are an excellent opportunity for businesses to showcase their products and services and connect with potential clients. However, with so many companies competing for attention, it can be challenging to stand out from the crowd. To be successful at a trade show, businesses must find ways to attract and retain the interest of potential clients on the spot in real-time. This requires a combination of creativity, preparation, and a willingness to take risks. To that end, 15 Fast Company Executive Board members recommend some top strategies businesses can use to stand out from competitors during an annual trade show and leave a lasting impression on potential clients.
The best lessons are often borne from experience. And if you haven’t been there yourself, learning from someone who has can be just as valuable.
Structuring the marketing function to deliver a high ROI is challenging today. And that’s leading many companies to rethink old marketing structure models.
Apply these tips if you're serious about developing as an individual so you can help your company grow. If you're trying to wrap your head around a difficult subject in business (or personal life) it is essential to become an avid reader, study from the masters, and ask plenty of questions that will help you in the learning process. Then you need to apply it. To give business leaders the right tools and tips to grasp a variety of topics they may be struggling with and not feeling confident about, 15 Fast Company Executive Board members are here to share their best practices to overcome any fears and doubts to help them move ahead and be able to share the information with others.
I create integrated strategic marketing plans and programs that drive results for B2B companies across the United States. I bring energy, passion and cutting-edge marketing best practices to my clients to power them in becoming thought leaders, increase their client loyalty and generate warm leads.