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Dr. Camille Preston

Founder & CEOAIM Leadership, LLC

Cambridge, MA

Skills

Leadership Development
Coaching
Leadership

About

Dr. Camille Preston is a business psychologist and recognized thought leader on virtual effectiveness. She partners with leaders and teams to help them achieve greater impact and higher returns in today’s rapidly evolving workplace. Camille has spent over two decades cultivating the leadership capacities of executives across industries and around the globe. She founded AIM Leadership because she believes we all have the potential to achieve more, be more efficient, and experience greater well-being and fulfillment on the job and in life. As a trusted advisor, Camille works with executives to develop their capacity to deliver exceptional results by discovering new perspectives, overcoming obstacles, and sharpening their leadership skills. Camille is also a sought-after facilitator with experience working with on-site and distributed teams and organizations in the private and nonprofit sectors. Teams and organizations that work with Camille build the trust, transparency, systems, and bandwidth needed to work together more effectively and with more impact. Coaching • Managing bandwidth, time, and energy • Priority setting • Developing executive presence Evolving executive decision making Leadership Training • Optimizing performance • Building trust and cohesion to share and solve problems on teams • Promoting virtual agility and effectiveness Assessments • 360s • Priority Mapping Assessments You can learn more about Camille’s insights in her books, Create More Flow and Rewired, and regular columns on Forbes and Psychology Today.

Published content

Eight business leaders discuss their pop-up success stories

expert panel

Here are a few game-changing event ideas that can increase brand recognition. Hosting a pop-up business event can be an effective strategy to increase traffic at your virtual and/or brick-and-mortar location. Not only will it give the brand's representatives a chance to engage deeper with current and potential customers, but it can also build brand credibility through hands-on product demonstrations and possibly open doors to new markets that were once off the radar. Whether you're thinking about planning an intimate sit-down to have real conversations with industry stakeholders, or you're introducing a product or service feature and need some honest feedback, below, the members of Fast Company Executive Board have got you covered with eight tried and tested events that gave them a satisfying return on their investment. If you need some fresh ideas to attract and retain new clients, then start here.

17 methods to make the most out of your business trip away from home

expert panel

You have more control over your travel schedule than you realize. Apply these expert tips to emulate aspects of your normal routine. While some executives look forward to engaging in business travel opportunities, enabling them to see the world while representing their establishments and growing their network, other professionals dread being away from their families for any amount of time, feeling out of sync from their daily routines, and having to play catch up on specific workflow tasks once they've returned to the office.  To help these leaders adopt a proactive (rather than reactive) approach to planning their short- or long-term business trips, the members of Fast Company Executive Board provide 17 strategies to help any colleague build a better work-life balance on the go, and remember to prioritize self-care at the top of their list.

20 workplace pet peeves (and how to overcome them)

expert panel

It’s often the small, everyday habits that cause the biggest frustrations at work. While technical skills and polished communication matter, it’s self-awareness that often sets people apart as strong teammates and effective leaders. Still, plenty of professionals fall into patterns—like talking over others, missing details, or failing to follow through—that make collaboration harder than it needs to be. These habits might seem harmless in the moment, but over time, they can lead to confusion, slow progress, and strained working relationships. To that end, 20 Fast Company Executive Board members share the business protocol pet peeves they wish more people would recognize (and overcome) to create a more respectful, productive workplace.

Is inspiration or influence more powerful? 20 leaders reflect

expert panel

While inspiration and influence are both powerful tools, they don’t always mean the same thing or lead to the same results. At their core, both inspiration and influence aim to move people—but how they do so, and what follows, can vary dramatically. For leaders, choosing between (or balancing) the two can shape not only how others respond, but also how trust, motivation and lasting impact are built. Some see inspiration as the deeper force, igniting internal purpose, while others view influence as the practical key to decision-making and action. Below, 20 members of Fast Company Executive Board share how they view the distinction between inspiration and influence, and which they believe carries more weight in effective leadership.

The high cost of always being "on"

article

There comes a point where you have to ask yourself, “Is it worth it?”

18 proven advertising strategies to maximize brand exposure

expert panel

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. As advertising channels grow more saturated and consumer attention spans shrink, brands must be more intentional than ever about how they earn exposure. The strategies gaining traction now are those that build credibility over time—through honest storytelling, smart targeting, and meaningful customer engagement. From strategic partnerships and digital storytelling to data-driven outreach and customer-powered campaigns, today’s top leaders are rethinking how to connect with their audiences. Below, Fast Company Executive Board members share the time-tested advertising approaches they believe will have the biggest impact in the year ahead.

Company details

AIM Leadership, LLC

Company bio

AIM Leadership is a leadership development and coaching firm dedicated to improving individual, team, and organizational effectiveness by developing leadership capabilities from the inside out. Through a host of services tailored to meet the specific needs of our clients–including coaching, training, retreats, workshops, and more–AIM helps individuals and organizations reach their full capacity and achieve unprecedented results, both personally and professionally. At AIM, we help transform the whole person, so you can develop the skills to lead better and live better. Through our services, you will: Develop authentic, purposeful, principled leadership skills. Learn to leverage your strengths, personal values, and individuality. Learn to navigate change with success. Learn to anticipate and address challenges proactively. Create more holistic, sustainable business and lifestyle solutions. Establish lasting practices for success. AIM Leadership. Building better leaders. Building better people.

Industry

Corporate leadership

Area of focus

Virtual Effectiveness
Coaching
Leadership Development

Company size

2 - 10