Skills
About
Dustin Lemick is an insurtech innovator and third-generation jeweler who founded BriteCo in 2019 to push the boundaries of technology, customer experience, and risk protection. With deep roots in the fine jewelry world and a passion for modernizing traditional industries, Dustin brings a rare combination of industry expertise and digital-first thinking. He is a licensed insurance producer in all 50 states, a Graduate Gemologist, and a frequent contributor to industry publications.
Dustin Lemick
Company details
BriteCo
Company bio
BriteCo is a leading insurance technology company offering modern protection for milestones, including fast, affordable, and comprehensive protection for jewelry, engagement rings, watches, and wedding events. With an online platform designed for the digital age, customers receive instant insurance quotes and can sign up for a zero-deductible policy in under two minutes. BriteCo also offers cutting-edge appraisal tools, auto-renewal coverage updates, and proactive customer support to transform how individuals and businesses manage risk, one insured moment at a time. BriteCo is licensed in all 50 states plus D.C. and partners with jewelers, wedding venues, and event planners nationwide to streamline appraisals and provide embedded insurance solutions. Whether it’s a newly purchased diamond ring, a luxury timepiece, or a once-in-a-lifetime wedding celebration, BriteCo ensures customers have peace of mind when it matters most.