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Dux Raymond Sy

Chief Brand OfficerAvePoint

Jersey City, NJ

Member Since February 2023


Brand Building
B2B Marketing


With over 20 years of business, marketing and technology experience, I lead brand strategy at AvePoint (Nasdaq: AVPT) where I am responsible for building brand visibility, accelerating brand engagement and driving brand advocacy globally. I've authored the book “SharePoint for Project Management” and am recognized by Microsoft as a Regional Director (RD) and Most Valuable Professional (MVP). I also host the #ShiftHappens podcast where you’ll learn about technology driven personal and organizational transformation stories. In addition, I've produced industry leading content, delivered engaging presentations at major global events and am a tireless advocate of inclusion, technology for good & philanthropic initiatives.

Published content

18 executives discuss their professional drive and determination

expert panel

What inspired your career path? There are a variety of reasons why people choose to go into business or become interested in a specific career industry sector. Some would say that the key to finding your calling is to do what you love or pursue an area where your skills can truly make a difference in the lives of others. Here, 18 business leaders from Fast Company Executive Board weigh in on what inspired them to seek and maintain their current position as a professional in their succeeding organizations.

The metrics that matter: How to measure the value of B2B brand marketing


In today's competitive business landscape, establishing a strong brand presence is crucial for success, especially in the B2B space.

3 ways brand marketing plays a vital role in digital customer experience


By understanding and harnessing the power of brand, businesses can revolutionize customer experience to thrive in the digital age.

3 ways low-code and no-code platforms can accelerate digital workplace success


Here are three ways you can use low- and no-code platforms to empower citizen developers to enhance business and accelerate digital initiatives.

Company details


Company bio

AvePoint provides the most advanced platform to optimize SaaS operations and secure collaboration. More than 9 million cloud users rely on our solutions. Our SaaS solutions are also available to managed service providers via more than 100 cloud marketplaces, so they can better support and manage their small and mid-sized business customers. Founder in 2001, AvePoint is a five-time Global Microsoft Partner of the Year and headquartered in Jersey City, New Jersey. For more information, visit



Area of focus

Cloud Security
Cloud Data Services