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Dux Raymond Sy

Chief Brand OfficerAvePoint

Jersey City, NJ

Member Since February 2023


Brand Building
B2B Marketing


With over 20 years of business, marketing and technology experience, I lead brand strategy at AvePoint (Nasdaq: AVPT) where I am responsible for building brand visibility, accelerating brand engagement and driving brand advocacy globally. I've authored the book “SharePoint for Project Management” and am recognized by Microsoft as a Regional Director (RD) and Most Valuable Professional (MVP). I also host the #ShiftHappens podcast where you’ll learn about technology driven personal and organizational transformation stories. In addition, I've produced industry leading content, delivered engaging presentations at major global events and am a tireless advocate of inclusion, technology for good & philanthropic initiatives.

Published content

Learning to lead effectively in the workplace: 16 tips to success

expert panel

Business experts share what it takes to manage a company and its people. Leading an organization to success can be a tremendous amount of pressure, but managing teams and being a positive influence on how they see the institution can be an even trickier balance to strike—whether you are new or seasoned when it comes to guiding direct reports in the workplace. Here, 16 Fast Company Executive Board members each talk about the most important thing they have learned in their current role about how to lead others in an organization or department.

Why AI enablement and training matters and how to do it right   


Let's look at a few of the ways strong enablement and training programs can help your organization reach its goals with AI. We’ll also look at practical tips to help you get these programs right at your company.

3 ways to create tangible AI results in 2024


This year, business conversations around AI should shift from abstract to applicable.

Are you overwhelmed with juggling work and night classes?

expert panel

16 ways to find a happy medium in reaching your personal and professional life goals. Working a nine-to-five career can be overwhelming depending on the types of responsibilities you have on your daily plate. Add to the mix, the pursuit of a certification or degree through continued education after work—while building on personal friendships or raising a new family—and it's understandable for anyone to feel burned out from a lack of work-life balance if they're struggling. Below, Fast Company Executive Board members each offer one tip for maintaining a healthy lifestyle while juggling work duties and attending evening classes.

Three ways marketers can do new with less


There are plenty of opportunities for marketers to work smarter by incorporating influencer marketing, optimizing the use of AI, and reducing excess costs.

18 executives discuss their professional drive and determination

expert panel

What inspired your career path? There are a variety of reasons why people choose to go into business or become interested in a specific career industry sector. Some would say that the key to finding your calling is to do what you love or pursue an area where your skills can truly make a difference in the lives of others. Here, 18 business leaders from Fast Company Executive Board weigh in on what inspired them to seek and maintain their current position as a professional in their succeeding organizations.

Company details


Company bio

AvePoint provides the most advanced platform to optimize SaaS operations and secure collaboration. Over 18,000+ organizations worldwide rely on our solutions. Our SaaS solutions are also available to managed service providers via more than 100 cloud marketplaces, so they can better support and manage their small and mid-sized business customers. Founder in 2001, AvePoint is a five-time Global Microsoft Partner of the Year and headquartered in Jersey City, New Jersey. For more information, visit



Area of focus

Cloud Security
Cloud Data Services

Company size

1,001 - 5,000