Ed Beltran

Member Since 2022

Ed Beltran

Chief Executive Officer

Fierce, Inc.

Seattle Area

I have had the honor of being part of the Fierce Conversations’ team since February 2017. I came on board because I saw the vision and power to enable everyone in the world with conversation skills. While I was coming from a more technical background, I was taken by the heart and smart approach that was foundationally laid out by founder Susan Scott. I joined Fierce at a critical time in its journey to build in-house Finance & Operations functions as EVP of Finance & Operations and then Chief Financial Officer, before becoming Chief Executive Officer in June 2020. Having successfully supported the client’s learning journey with measurable outcomes, I’ve headed Fierce’s digital transformation, specifically focusing on scaling the magic that has garnered best in class Net Promoter scores. This is a continuous journey and one that has been accelerated by the growing need for remote on-demand learning. My background includes being Head of Finance with large multinational organizations such as Agilent Technologies, Avnet Inc., PricewaterhouseCoopers, Arthur Andersen as well as advising and supporting start-ups and early stage companies. In the start-up space, I’ve had the opportunity to scale an Ambulatory Surgery Center start-up with a successful exit as their CFO. Being exposed to companies with large global footprints (Avnet and Agilent), provided me with experience in international operations and strategic projects which has translated directly to Fierce’s strategic growth. Having held an active CPA license since 2004, my commitment to lifelong learning is exemplified by also obtaining certificates in Entrepreneurship from Wharton and Harvard. I am an avid road bike cyclist clocking 120+ miles a week year-round helping my mental, physical, and spiritual balance. I am passionate about helping our customers with the confidence and tools to have effective conversations when they need to have them. I see a future where people who struggle with effective outcomes from conversations have all the tools at their fingertips. It is our job to make it easy and to provide guidance through specific scenarios. My CliftonStrengths: 1. Futuristic 2. Learner 3. Ideation 4. Analytical 5. Self-Assurance "I have not failed, I've just found 10,000 ways that won't work" - Thomas Edison


  • Leadership
  • Finance
  • Strategic Planning


August 3rd, 2022

How to combat stress through self-awareness

It’s not just up to employees to be self-aware of how they require support. Managers must also do their due diligence and be conscientious of their co-workers’ feelings.

July 18th, 2022

Navigating a leadership role can be lonely—here are some tips

15 company heads are sharing their best resources so you don't have to go it alone.

May 31st, 2022

Is now the right time to expand the business? 

Here are 11 factors to consider before you open a second or third location.

May 19th, 2022

Exploring company responsibility for employee resilience and well-being

Everyone is a part of the culture and responsible for that culture.


Fierce, Inc.

Fierce, Inc., is a global leadership development and training company that drives results for business and education by developing conversation as a skill. Traditional programs are impersonal, complicated and disconnected from concrete results. Fierce creates authentic, energizing and rewarding connections with colleagues and customers through skillful conversations that lead to successful outcomes and measurable ROI. Tailored to any organization, Fierce principles and methods translate across the globe, ensure individual and collective success, and develop skills that are practical, easy-to-learn and can be applied immediately.


  • Leadership Training
  • Leadership Development
  • Learning and Development


Corporate leadership