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Erin Fuller's avatarPerson

Erin Fuller

Global Head, Association Solutions & CSO, USAMCI

Arlington, VA

Skills

Global Strategy
Artificial Intelligence (AI)
New Business Development

About

As the Chief Strategy Officer at MCI USA, I leverage my 20+ years of experience in leading and transforming organizations to create and deliver high-impact, creative solutions for our clients - we are fearless in our quest to help them move from good to great. I hold the CAE and FASAE credentials, which reflect my commitment and expertise in the association and nonprofit sector. I have served as the CEO for professional societies, trade associations and cause-based organizations. My core competencies include: association and strategic event management, brand advancement, governance, business planning, advocacy, marketing, community-building and fundraising strategy, as well as the creation and development of innovative membership models. I work with a team of 350 professionals in the US and collaborate with our global team of 2000 talents to achieve our mission of driving connection, engagement, and growth for our clients. I am proud to be part of MCI Group, a leading provider of integrated services for associations, corporations, and governments. During my downtime, I enjoy reading history and fiction, and my Kindle is always within reach.

Published content

20 effective strategies for building thought leadership

expert panel

Sharing your unique, informed perspective can influence and spark conversations within your industry. Here's how to do it. Building a strong thought leadership presence can help leaders and brands open doors to new partnerships, strengthen their reputation, and differentiate their expertise in a crowded market. But becoming a recognized thought leader requires strategy, credibility, and a clear point of view. Below, Fast Company Executive Board members share their proven strategies to help leaders and brands establish meaningful thought leadership. Follow their recommendations to craft an effective approach and measure its impact.

What does a CSO really do? 'Drive growth, inspire innovation’ may be the simplest response

article

A closer look at how chief strategy officers turn big ideas into tangible results through strategic vision, data-driven decisions, and thoughtful leadership.

15 reasons companies can embrace AI without losing the human touch

expert panel

With today's tech tools at their fingertips, business leaders and their teams are learning to redefine the creative process. Artificial intelligence has become an integral part of the design process in business, but how can leaders and teams incorporate AI without losing the essence of originality and human-driven creativity?  Below, 15 creative professionals from Fast Company Executive Board each highlight actionable strategies they've taken to blend the strengths of AI-assisted tools with their human expertise. This approach allows design teams to stay innovative, maintain a unique voice, and leverage technology effectively. Bringing both aspects together is the key to creating designs that resonate with authenticity while embracing the future of design.

15 reasons why working virtually helps companies and teams thrive

expert panel

From RTW mandates to fully remote: Business leaders share their insights on making the change. Employers continue to debate the pros and cons of implementing a mandatory RTW status versus allowing their staff to remain remote on a full-time basis. However, some employees are drawing a line in the sand to protect their ability to maintain work-life balance, daily productivity, and a sense of team morale and connections.  Below, 15  Fast Company Executive Board members discuss why the benefits of transitioning from an on-site company or in-person role to working fully remotely outweigh some of the cons.

Are you ready to lead beyond profit? Why nonprofit board service is a transformative step for today’s purpose-driven executive

article

These six lessons learned from time serving as a board member have influenced how I approach leadership both within and beyond the nonprofit sector. 

16 digital media methods to enhance your customer's brand loyalty

expert panel

Develop a personalized client strategy to elevate your company's long-term potential. Whether you're operating from a traditional brick-and-mortar workspace, or your company recently went fully remote, in today's global economy, brand leaders must develop a comprehensive online marketing plan to maintain a sense of positive brand reputation in the market they represent. No doubt studying real-time data offers better insight into website performance levels, retail foot traffic, customer behavior patterns, and their product journey, but overall, customized client interactions are highly favored over being treated like a number. Here, 16 experts from Fast Company Executive Board each provide one best practice to use a complete digital media strategy to build consumer loyalty.

Company details

MCI

Company bio

The power of people united in purpose is unstoppable. MCI is a global engagement and marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth. We are firm believers in the power of building community since 1987, helping brands, associations and not-for-profit organizations solve their key people challenges through our core expertise: - Live & virtual events - Strategic & digital communications - Consulting & community solutions We are an independently owned agency headquartered in Geneva, Switzerland, with a global presence of 60 offices in 31 countries.

Industry

Social impact & nonprofit

Area of focus

Consulting & Advisory
Association Solutions
Content & Communications

Company size

201 - 500