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Evan Nierman

Founder & CEORed Banyan

Fort Lauderdale, FL

Member Since March 2021

Skills

Account Management
Strategic Communications
Media Relations

About

As Founder and CEO at Red Banyan, Evan brings high-level experience in public relations, crisis management, marketing, online media, international relations and public affairs. Throughout his career, he has provided strategic communications counsel to top business leaders, government officials and presidential candidates, and private individuals.

Published content

20 resources leaders use to stay ahead in their industries

expert panel

Here are the go-to resources of leaders who are rising above their competition. For leaders, staying ahead of the competition in your industry requires more than just hard work. It calls for the right resources that provide timely insights, foster continuous learning, and help you adapt to industry shifts. Are you looking for a new go-to resource? If so, Fast Company Executive Board members share their favorites below. Whether it’s a trusted publication, an analytics tool, or a community network, it can make the difference between keeping pace and setting the pace in today's market.

Staying authentic on LinkedIn in the age of AI

article

Everyone's vying for visibility and influence, but it's important to remember that authenticity still holds significant value, and AI cannot capture what you have to bring to the table.

11 ideas to encourage team creativity without raising a red flag

expert panel

Here's how to introduce Innovation and team creativity alongside company standards. Oftentimes, in the business world, employees may be afraid to get creative or express themselves freely because they are certain their ideas will get shot down, especially if it's outside of traditional regulations. However, in the digital landscape that continues to evolve, company leaders must keep an open mind about potential ideas that may sound risky but could be exactly what is needed for the company to thrive in the long run at a rapid rate. Below, 11 members from Fast Company Executive Board each discuss one way employers can balance innovation with regulation to avoid stifling team creativity while ensuring safety and ethical standards.

Mastering media interviews: Staying composed under pressure

article

These seven strategies can help you overcome challenging circumstances in interviews and tense discussions.

17 steps to align biz marketing strategies with company core values 

expert panel

Employee buy-in is key to delivering the right message to current and potential customers. In the growing world of misinformation and declining B2C trust, companies must remain vigilant to ensure the messaging their brand is communicating internally and externally is exceeding the core standards they truly represent and continue to live up to.  Keeping employees educated about their role and stake in demonstrating their company's mission and goals through their daily work practices is essential to ensure alignment and engagement across the entire establishment. If your digital and traditional messaging strategies are not consistent with what the company stands for, 17 leaders from Fast Company Executive Board each offer one step to preserve the authenticity of marketing practices and company core values.  

Cultural sensitivity in international PR

article

For American companies conducting business overseas, cultural sensitivity is essential.

Company details

Red Banyan

Company bio

Red Banyan is a strategic communications firm with offices in Florida, Atlanta and Washington, D.C. specializing in public relations, crisis management/ crisis communications, social media, and marketing. Red Banyan combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.

Industry

Marketing & advertising

Area of focus

Public Relations
Crisis Management
Marketing

Company size

11 - 50