Evan Nierman

June 17th, 2022

Why having a crisis communications team matters

Creating a crisis plan before you need one gives you time to select the right people for the right jobs and figure out the best plan of action. It also gives you time to practice your emergency response so when a real emergency occurs, you are ready to hit the ground running.

May 3rd, 2022

Why media training makes a difference

Difficult questions can be jarring, but a professional media coach can teach you interview techniques that will help you retain control of the narrative and tell your story on your terms.

April 15th, 2022

What's behind the employment gap?

14 points to consider when you're reviewing a job candidate's resume.

March 30th, 2022

Here's how to navigate a negative business encounter

Allowing every challenge to serve its purpose will strengthen your company's reputation in the long term.

March 28th, 2022

How to partner with the right PR agency in business

13 questions to ask before you sign up with a public relations firm.

March 16th, 2022

6 elements of emotional intelligence that matter in a crisis

Organizations with leaders who exhibit emotional intelligence will go far because their employees have an added layer of confidence.

February 2nd, 2022

Reputation rehab: When do you need help from pros?

If there is negativity attached to your brand, you need to address it quickly and take control of the narrative.

January 26th, 2022

Here's how to keep a consistent tone in your external content

If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.

January 25th, 2022

Is now the right time to unveil your latest innovation?

The business world demands constant innovation, but when is the right time to unveil your "latest and greatest" ideas?

December 16th, 2021

Want to improve your customer experience? Go for these 15 'low-hanging fruits'

Making simple but effective changes to your customer experience can make a huge difference in how your brand is perceived.

December 13th, 2021

5 ways PR can help repair your company’s culture

It’s easy for managers to develop false ideas about the type of company culture they have fostered.

November 16th, 2021

16 practical ways leaders can refine their communication skills

Good communication skills are an essential key to success for any professional, but especially so for leaders.

October 12th, 2021

Top 5 mistakes people make in a public crisis

Do you have a crisis plan in place and does it cover a wide range of circumstances and scenarios?

September 15th, 2021

16 actions to avoid when meeting with an underperforming team member

A conversation with an underperforming employee is a delicate situation that must be handled with care.

September 14th, 2021

How to ensure social media helps, not hurts, during a crisis

The instant nature of social media can be a double-edged sword.

August 17th, 2021

To be or not to be hired, that is the question in crisis communications

Gut instinct, research, a reliance on core values, and a few leaps of faith will serve you well.

July 21st, 2021

Leading a video meeting? 9 factors to watch for when you "read the room"

Gauging engagement can be difficult when you’re meeting remotely, so it’s even more important to keep an eye out for telling signs of distraction.

July 20th, 2021

5 reasons businesses should make remote work permanent

Business owners who resist remote options without valid reasons are likely to face employee pushback.

July 7th, 2021

13 tried-and-true ways to retain and engage existing customers

Customer retention may be cheaper than new lead generation, but you need the right strategies to successfully earn repeat business.

June 14th, 2021

Distraction is dysfunction

May 4th, 2021

15 leaders share secrets to creating an authentic brand that inspires connections

Success in the modern business world depends on developing an authentic, genuine brand that makes customers feel understood and appreciated.

April 29th, 2021

Ensure a proactive mindset for you and your business with these 15 strategies

Anticipating challenges rather than just reacting to them puts you a step ahead in overcoming them.

April 22nd, 2021

This 15-minute meeting could transform your company

April 13th, 2021

Business growing fast? 10 mistakes to watch for when scaling

Growth is a primary goal for almost every business, but if you don't have the right strategy for scaling up, it may hurt your business in the long run.