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Evan Nierman

Founder & CEORed Banyan

Fort Lauderdale, FL

Member Since March 2021

Skills

Account Management
Strategic Communications
Media Relations

About

As Founder and CEO at Red Banyan, Evan brings high-level experience in public relations, crisis management, marketing, online media, international relations and public affairs. Throughout his career, he has provided strategic communications counsel to top business leaders, government officials and presidential candidates, and private individuals.

Published content

Why integrating AI into business is integral

article

AI’s ability to automate rote tasks can streamline many day-to-day business processes. The results can be lucrative and time saving, according to recent studies.

Are you confident or concerned about the future of AI in business?

expert panel

11 considerations to keep in mind as leaders reimagine their company's automotive strategies and mission to improve workflow processes and operations. As a business owner or leader, what are your biggest concerns about the future of AI and its impact on your industry? With the evolution of automation and machine learning tools becoming more and more powerful, many company professionals have voiced their opinions over the past several years—some in favor and some opposed.  There is also a fear of being left behind before it's too late. Below, 11 thought leaders from Fast Company Executive Board point out several factors that every leader should consider. They also weigh in on maintaining a better balance between the use of formulaic AI data and the human touch to monitor and inform the right decision-making process to enhance an organization's brand awareness through its consistent, authentic messaging.

AI’s looming potential for a crisis

article

The evolution of AI is bringing about many challenges, so it is important to have a crisis management plan should a problem arise for you, your employees, or your brand.

17 ways to improve your company's growth strategy in tough times

expert panel

Consider these areas you may have overlooked. Your business, like many other companies, may be struggling to get ahead in an uncertain economy, but there is hope. You don't have to stay stuck. Pivoting from a negative mindset about what's to come in the future for your business is the first step. Now, you must put a practical plan into place that will help you strengthen your trust with loyal customers and promote brand re-engagement at the same time.  Here, 17 Fast Company Executive Board members propose their best practices to help turn the situation around in no time, even during a slow economy.

Why no one is exempt from the cancel culture curse

article

No organization or individual is immune to cancel culture and understanding its impact is the first step to planning for a potential attack.

Why reviews and reputation management matter

article

It's crucial for businesses to monitor and manage their online reputation, as unfavorable reviews can have detrimental effects.

Company details

Red Banyan

Company bio

Red Banyan is a strategic communications firm with offices in Florida, Atlanta and Washington, D.C. specializing in public relations, crisis management/ crisis communications, social media, and marketing. Red Banyan combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.

Industry

Marketing & advertising

Area of focus

Public Relations
Crisis Management
Marketing

Company size

11 - 50