Member Since 2021
Evan Nierman
Red Banyan
Washington D.C. Metro Area
As Founder and CEO at Red Banyan, Evan brings high-level experience in public relations, crisis management, marketing, online media, international relations and public affairs. Throughout his career, he has provided strategic communications counsel to top business leaders, government officials and presidential candidates, and private individuals.
SKILLS
- Account Management
- Strategic Communications
- Media Relations
RECENT CONTENT
September 14th, 2022
15 daily habits to boost productivity among leaders and their teams
Sometimes, the simplest daily habits can have the most significant impact on your overall productivity and mindset.
August 31st, 2022
Why social media, cancel culture, and crisis management have become intertwined
Whether cancel culture on social media is meant to hold people responsible for their actions or punish someone for a perceived wrong, the results can be unexpected.
July 26th, 2022
Why business communications in 2022 don’t have to be problematic
Communication in today’s hybrid and remote workplaces requires more thought and attention than the traditional in-person office. Employers can no longer assume that workers are getting the message or will “catch on.”
June 17th, 2022
Why having a crisis communications team matters
Creating a crisis plan before you need one gives you time to select the right people for the right jobs and figure out the best plan of action. It also gives you time to practice your emergency response so when a real emergency occurs, you are ready to hit the ground running.
May 3rd, 2022
Why media training makes a difference
Difficult questions can be jarring, but a professional media coach can teach you interview techniques that will help you retain control of the narrative and tell your story on your terms.
April 15th, 2022
What's behind the employment gap?
14 points to consider when you're reviewing a job candidate's resume.
March 30th, 2022
Here's how to navigate a negative business encounter
Allowing every challenge to serve its purpose will strengthen your company's reputation in the long term.
March 28th, 2022
How to partner with the right PR agency in business
13 questions to ask before you sign up with a public relations firm.
March 16th, 2022
6 elements of emotional intelligence that matter in a crisis
Organizations with leaders who exhibit emotional intelligence will go far because their employees have an added layer of confidence.
February 2nd, 2022
Reputation rehab: When do you need help from pros?
If there is negativity attached to your brand, you need to address it quickly and take control of the narrative.
January 26th, 2022
Here's how to keep a consistent tone in your external content
If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.
January 25th, 2022
Is now the right time to unveil your latest innovation?
The business world demands constant innovation, but when is the right time to unveil your "latest and greatest" ideas?
December 16th, 2021
Want to improve your customer experience? Go for these 15 'low-hanging fruits'
Making simple but effective changes to your customer experience can make a huge difference in how your brand is perceived.
December 13th, 2021
5 ways PR can help repair your company’s culture
It’s easy for managers to develop false ideas about the type of company culture they have fostered.
November 16th, 2021
16 practical ways leaders can refine their communication skills
Good communication skills are an essential key to success for any professional, but especially so for leaders.
October 12th, 2021
Top 5 mistakes people make in a public crisis
Do you have a crisis plan in place and does it cover a wide range of circumstances and scenarios?
September 15th, 2021
16 actions to avoid when meeting with an underperforming team member
A conversation with an underperforming employee is a delicate situation that must be handled with care.
September 14th, 2021
How to ensure social media helps, not hurts, during a crisis
The instant nature of social media can be a double-edged sword.
August 17th, 2021
To be or not to be hired, that is the question in crisis communications
Gut instinct, research, a reliance on core values, and a few leaps of faith will serve you well.
July 21st, 2021
Leading a video meeting? 9 factors to watch for when you "read the room"
Gauging engagement can be difficult when you’re meeting remotely, so it’s even more important to keep an eye out for telling signs of distraction.
July 20th, 2021
5 reasons businesses should make remote work permanent
Business owners who resist remote options without valid reasons are likely to face employee pushback.
July 7th, 2021
13 tried-and-true ways to retain and engage existing customers
Customer retention may be cheaper than new lead generation, but you need the right strategies to successfully earn repeat business.
June 14th, 2021
Distraction is dysfunction
May 4th, 2021
15 leaders share secrets to creating an authentic brand that inspires connections
Success in the modern business world depends on developing an authentic, genuine brand that makes customers feel understood and appreciated.
April 29th, 2021
Ensure a proactive mindset for you and your business with these 15 strategies
Anticipating challenges rather than just reacting to them puts you a step ahead in overcoming them.
April 22nd, 2021
This 15-minute meeting could transform your company
April 13th, 2021
Business growing fast? 10 mistakes to watch for when scaling
Growth is a primary goal for almost every business, but if you don't have the right strategy for scaling up, it may hurt your business in the long run.
COMPANY INFO
Red Banyan
Red Banyan is a strategic communications firm with offices in Florida, Atlanta and Washington, D.C. specializing in public relations, crisis management/ crisis communications, social media, and marketing. Red Banyan combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.
AREA OF FOCUS
- Public Relations
- Crisis Management
- Marketing
INDUSTRY
Marketing & advertising