Member Since 2021
Washington D.C. Metro Area
As Founder and CEO at Red Banyan, Evan brings high-level experience in public relations, crisis management, marketing, online media, international relations and public affairs. Throughout his career, he has provided strategic communications counsel to top business leaders, government officials and presidential candidates, and private individuals.
Difficult questions can be jarring, but a professional media coach can teach you interview techniques that will help you retain control of the narrative and tell your story on your terms.
14 points to consider when you're reviewing a job candidate's resume.
Allowing every challenge to serve its purpose will strengthen your company's reputation in the long term.
13 questions to ask before you sign up with a public relations firm.
Organizations with leaders who exhibit emotional intelligence will go far because their employees have an added layer of confidence.
If there is negativity attached to your brand, you need to address it quickly and take control of the narrative.
If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.
The business world demands constant innovation, but when is the right time to unveil your "latest and greatest" ideas?
Making simple but effective changes to your customer experience can make a huge difference in how your brand is perceived.
It’s easy for managers to develop false ideas about the type of company culture they have fostered.
Good communication skills are an essential key to success for any professional, but especially so for leaders.
Do you have a crisis plan in place and does it cover a wide range of circumstances and scenarios?
A conversation with an underperforming employee is a delicate situation that must be handled with care.
The instant nature of social media can be a double-edged sword.
Gut instinct, research, a reliance on core values, and a few leaps of faith will serve you well.
Gauging engagement can be difficult when you’re meeting remotely, so it’s even more important to keep an eye out for telling signs of distraction.
Business owners who resist remote options without valid reasons are likely to face employee pushback.
Customer retention may be cheaper than new lead generation, but you need the right strategies to successfully earn repeat business.
Success in the modern business world depends on developing an authentic, genuine brand that makes customers feel understood and appreciated.
Anticipating challenges rather than just reacting to them puts you a step ahead in overcoming them.
Growth is a primary goal for almost every business, but if you don't have the right strategy for scaling up, it may hurt your business in the long run.
Red Banyan is a strategic communications firm with offices in Florida, Atlanta and Washington, D.C. specializing in public relations, crisis management/ crisis communications, social media, and marketing. Red Banyan combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.
Marketing & advertising