Skills
About
I’m an award winning design leader with 20 years of experience defining strategy and bringing digital products and experiences to life that have helped transform some of the world’s most-loved brands. I currently lead a multidisciplinary team of over 130 people, including product design, product management, user experience, visual design, content design, business strategy, research, and analytics. My work has spanned everything from experience and marketing to emerging technologies and the transformation of businesses themselves. It’s all powered by a simple tenet - be curious, critical, and creative. Through this approach, I have helped bring to life everything from small but beautiful moments of design innovation to transformational ideas that push brands into the future. When time's available I like to think and write about design, experience and the future of it all. And when time allows, collecting experiences and exploring the world.
Gabriel Bridger
Published content
expert panel
With today's tech tools at their fingertips, business leaders and their teams are learning to redefine the creative process. Artificial intelligence has become an integral part of the design process in business, but how can leaders and teams incorporate AI without losing the essence of originality and human-driven creativity? Below, 15 creative professionals from Fast Company Executive Board each highlight actionable strategies they've taken to blend the strengths of AI-assisted tools with their human expertise. This approach allows design teams to stay innovative, maintain a unique voice, and leverage technology effectively. Bringing both aspects together is the key to creating designs that resonate with authenticity while embracing the future of design.
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In 2025, it’s clear that the digital landscape will be shaped by a blend of bold innovations and subtle shifts.
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When it comes to content creation, AI is a gamechanger. Here are seven of the most important benefits and challenges all leaders should know about.
Company details
Rightpoint
Company bio
Rightpoint, a Genpact company, is a global experience leader. Over 700 employees across 12 offices work with clients end-to-end, from defining and enabling vision, to ensuring ongoing market relevance. Our diverse teams lead with empathy, data and creativity—always in service of the experience. From whiteboard to roll-out, we help our clients embed experience across their operations from front to back office to accelerate digital transformation through a human-centric lens. For more information, visit rightpoint.com and connect with us on LinkedIn, Twitter, Facebook and Instagram.