Gayatri Keskar

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Greater engagement with the corporate sustainability movement can serve your brand, its employees and its customers. Many employees today want a company that supports environmental sustainability or works toward an eco-friendly future. It's important that companies consider different ways to incorporate their sustainability values into their company mission so that it's clear to all employees and customers what they support. As a leader, there are a few simple ways to ensure that your employees are engaged in the overall environmental sustainability goals that you've set. Below, 15 Fast Company Executive Board members shared their best advice for enhancing their company's engagement in sustainability.

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Implement the following strategies to form better alliances for your products and services. When you're running a business, the only way your company will be able to elevate itself in the marketplace for the better is by being extremely open to constructive criticism and new ideas. Encourage a company culture that is transparent with leaders that practice active listening skills if you plan to connect on a more meaningful level with stakeholders who will advocate behind what your business stands for as you lean in to help meet their ongoing needs as well.  For further ideas on how to get honest feedback from current and potential clients, Fast Company Executive Board members share some proven methods that continue to serve their company well.

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Here's how to stand out in a noisy marketplace. Running an effective advertising campaign is more than saying the right words to get people to buy into your products, services, and what your brand is all about. If you want to make the most of your marketing investment, then focus on the pulse of consumer behavior patterns and where they need the most attention. In addition, connecting emotionally and socially with your target audience members will keep them coming back to your brand everytime if you continue to share a purpose that they can relate to wholeheartedly. Below, 13 Fast Company Executive Board members share some best practices of how you can implement more creativity in your promotions and bring targeted audience members together who will support you every time.

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Sustainable outcomes begin with your customer. If you're a start-up business owner you'll want to implement the best growth hacking strategies to attract and retain the most customers. Although daily marketing outreach methods seem intimidating at first, that's exactly what it will take to get the company off the ground, especially if you plan to remain in business. For this practical reason, nine members of Fast Company Executive Board offered to share their low-cost tips to mastering "the art of the follow-up."

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15 leaders weigh in on meeting consumers where they live. Despite the thriving and evolving digital economy, leaders still need to strike a healthy balance between their company's online and offline presence if they want their business to remain relevant to current and prospective customers. To enhance your daily presence in their personal or professional lives, it's also essential to listen so you'll understand their needs because that will help you come up with some of the best solutions that are well timed and informative. Below are 15 additional tips, from members of Fast Company Executive Board to equip you with the essential tools to stay authentic and active in your targeted communities.

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Here's how to finesse supply chain demands in a low market. If you're going to beat supply chain demand when the economy is tough, it's important to remain proactive in business so you can continue to gauge the clients' interest during the unforeseeable future. As you build your cash flow and supply chain network, to steadily upgrade your products and services during the good times, you'll be able to strengthen the confidence and commitment of your most loyal customers even when times are bad.  Below are 10 steps Fast Company Executive Board members have taken to deal with the current inflation and supply chain crisis.

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When somebody challenges you to grow and reach your potential, chances are you're going to walk away with an important life lesson. Throughout life, most people will encounter someone who challenges them in a good way. These people see the potential in others and harness it by pushing them to reach higher and work harder. While of course, a challenge will be difficult, it can also be a great motivator that helps others to improve in the long run. Below, 15 members of the Fast Company Executive Board shared some inspiring advice they’ve learned from those who have positively challenged them. They describe how those who tested their abilities and showed them they were capable of more have shaped them into the professionals they are today.

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10 tips to ensure a smooth department transition from a subordinate—and friend—to a leadership role.  When an employee is elevated (and moves from one department to another), how and when the executive team chooses to make the big announcement about changes in the department, can make or break their staff's motivation, productivity, and continued loyalty if there is no plan in place to enable a smooth and organized transition.  Below, 10 Fast Company Executive Board experts share tips on how to effectively communicate with everyone involved and provide the right training and resources so that no one is feeling left behind or unable to move forward successfully.

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Here are 15 tips to boost your confidence level and communication skills. Whether you are just starting out as the founder of a new small business, or a C-level executive leading staff members in a corporate setting, commanding the crowd's attention during a monthly staff meeting or a yearly business conference engagement, can be intimidating for some. To overcome the fear of presenting ideas among your peers in a public workspace, continue to participate and practice at low-stakes events with every opportunity that comes your way. By doing so, you'll become a skilled, sought-after, and successful thought leader in no time.  Below, 15 Fast Company Executive Board members share their best techniques to help leaders reduce the signs of nervousness and deliver effectively during virtual (or on-site) discussions.

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11 ideas to regain confidence and complete a pending project. If you're feeling overwhelmed at work these days because you're short on time and staff, or just plain busy and uninspired this winter season, don't fret. Instead, you should stop what you're doing to focus on something more manageable—temporarily, and perhaps engage in meditation. By doing so, you'll be able to quickly recharge your energy and find more clarity to take on that larger project. To help business leaders get the ball rolling, 11 Fast Company Executive Board members share their personal experiences about dealing with tough assignments and the best way to get them completed move on to the next thing.