Skills
About
I am a technology and operations expert with 25+ years of experience. I drive transformation for Next PR and its 80+ clients. I push boundaries every day, breaking through with innovative problem-solving – some call me the Olivia Pope of Next PR. I also lead the diversity, inclusion and belonging program, and I am a Prosci-certified change management expert. I have volunteered as a tutor at an abused women and children’s shelter, traveled to Romania to help orphaned teens learn computer skills, and currently serve as the board treasurer for Inside Out Youth Services, which supports LGBTQ youth.

Geri Johnson
Published content

expert panel
Regardless of your industry, any company can benefit from forging deeper connections with its target audience. In a noisy digital world, engaging with your target audience online is the key to standing out and staying relevant. While different engagement tactics may work best for different industries, you can't go wrong by building strong relationships with the people who support your business. To help you do this, 20 members of Fast Company Executive Board share their most effective go-to engagement strategies and why engagement is so important. From leveraging employee voices to creating personalized experiences, these hands-on tactics have helped them build deeper connections and drive measurable growth.

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Apr 17, 2025
The PR industry is always changing—it’s up to us as leaders to show our teams the path forward on how to innovate and stay ahead.

expert panel
In the face of change, here's how to keep your company thriving from the inside out. To remain relevant in the marketplace over time, an industry evolution is necessary from time to time to stay competitive and avoid being left behind. Whether through the latest technology, product or service updates, companies will continue to grow with their clients and customers if they discover the best way to fix their problems. But with industry change comes growing pains that need to be addressed in every field to get stakeholders on board with the daily operations and company goals. Here, 18 business leaders from Fast Company Executive Board discuss their industry specialty, trends, and challenges they've had to overcome. Through their insights, other colleagues will learn how to navigate internal and external industry changes and updates that impact their day-to-day workflow.

expert panel
Respect and communication are key to strengthening business relationships. In a tight economy and competitive marketplace, with consumers holding their pocketbooks closer and rethinking their spending habits, the last thing a brand wants to do is lose their trust due to a data privacy concern that slipped through the cracks. Complying with the state regarding privacy regulations and keeping clients informed about any changes or sudden breaches that may impact the information gathered is essential to earn their continued trust. To help marketing teams stay on the right course, 11 Fast Company Executive Board members each share one important factor every leader should know about customer data privacy for marketing outreach.

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Sometimes achieving our goals requires us to make big changes. And change is hard.

expert panel
Plan better in 2025 with these gift-giving suggestions that your staff can appreciate beyond any seasonal occasion. Whether your company is thriving in its industry or going through tough times, it makes a big difference to the success of your establishment when the right team is on board. Putting your trust in reliable talent who will always have your back is essential to helping a business grow and remain relevant. However, even the most loyal talent may doubt their commitment to the organization if they are not getting a return on their investment. Although the holiday season is the perfect time of year to celebrate your staff's dedication and achievements, it's more meaningful to communicate with your staff members authentically and regularly about the huge impact they have on your company's ability to operate. It's the thoughtfulness behind gift-giving that truly stands out. As the new year begins, 16 experts from Fast Company Executive Board each share one idea that will help elevate team morale and purpose beyond the holidays.
Company details
Next PR
Company bio
We’re agile, we’re fresh and we always know what’s coming next. Formerly SSPR, Next PR is an award-winning PR firm with one major focus: results. Founded in 1978, we have offices in Philadelphia, San Francisco, Colorado Springs, Denver and Chicago. Next PR boasts the best and brightest in public relations from across the country, but more than that, we bring the fun – and the motivation – to our daily grind. Next PR offers medical and dental benefits and a generous 401K match. We enjoy paid time off and long weekends on major holidays. We soak in the sun with summer hours, champion success with employee recognition, give back with volunteer time off and stay current through professional development. We host an office exchange to visit family and friends in any of our cool locations without using vacation days and remain committed to work-life balance for all employees.