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Goran Paun

Principal, Creative DirectorArtVersion

Chicago, IL

Member Since February 2022


UX Design & Strategy
Brand Design and Strategy
Website Development/Design


Goran Paun is the principal and creative director of ArtVersion, a full-service creative agency that offers design, visual branding, and UI/UX services. Paun founded ArtVersion in 1999. He’s spent the better part of his career spearheading branding and design strategies, helping companies build authentic corporate identities that enable them to better connect with their customers.

Published content

8 factors design teams must consider before beginning a project

expert panel

You may have a groundbreaking design 'solution,' but have you thought about the following points? Whether your creative design team has been tapped to incorporate a new outdoor green space in a public setting, or partner to develop a community recreation center where residents can gather to spend quality time with their family and friends, the first step is for business leaders and staff to understand who they serve.  In fact, reaching out to local residents from the broader community, upfront, is a better way to build bridges, gather feedback, and understand the pain points that may (or may not) need to be solved. Doing so will also help cut down on any unnecessary investments that are not a good fit for the intended audience being served. Below, eight members from Fast Company Executive Board share one thing that company leaders need to consider both socially and culturally when integrating a sustainable design solution into the marketplace.

12 certifications that are worth your time and investment

expert panel

What's your business specialty? Use this list as a starting point for growth, development, and long-term career success in design. As the current market continues to evolve and grow more complex, it's a benefit to have years of practical, on-the-job training on your resume. It's a bonus if you can also find the time to become certified in a niche industry or specialization in your specific field that will put you in the driver's seat when determining the direction you want to take in your career. Here, 12 experts from Fast Company Executive Board each suggest one certification that every aspiring design leader should consider to enhance their current and future business options in their field of choice.  

10 steps to completing a cost-effective, sustainable design project

expert panel

Think outside the box to save your team time and money, so they won't have to reinvent the wheel. It's always an exciting time when upper management green-lights a team to work on a new design project that, once completed, will have a positive impact on the company's staff and clients, and improve the organization's potential for sustainable growth over time.  But when it comes to resources, whether your funds are unlimited or you can't afford to overspend, there are smarter ways to consider how to complete the project without breaking the bank. Here, 10 experts from Fast Company Executive Board each share one tip to help design leaders and their teams repurpose existing structures or materials to reduce waste and promote a circular economy.

12 methods brands can use to strengthen B2C relationships

expert panel

Apply these strategies to ensure your company is sending the right message to gain consumer trust and loyalty. With artificial intelligence tools at their fingertips, brand leaders can better assess where the consumer market is heading and how to address the challenges of the day. Using digital results to reframe an email or marketing campaign may be an effective way to stand out as a go-to company that can find solutions, but connecting in a meaningful way will solidify a stronger business relationship. Below, 12 Fast Company Executive Board members each provide a strategy for new or established brands to improve B2C relationships and grow their business by leaps and bounds.

Capturing legacies with storytelling in website development and design


Fast Company Executive Board Member Goran Paun and his team at ArtVersion built two websites for the Virginia A. Groot Foundation that helped the nonprofit share its work and the legacy of its founder with the world.

Entrepreneurship 101: 12 tips to help business owners succeed

expert panel

Apply these methods to build a successful company in today's marketplace. Launching a startup company may seem like a daunting task at the beginning, especially when you're juggling so many responsibilities all at once. You may be feeling overwhelmed, but if you work strategically to find the right balance and remain focused, the decisions you make about going into business will be worth it all in the long run. To share some encouragement, experts from Fast Company Executive Board weigh in on the countless ways every business owner can turn their personal experiences (upbringing, hardships, or financial setbacks) into business opportunities they'll be proud to put their name on.

Company details


Company bio

ArtVersion is a Chicago-based, full-service creative agency that offers design, visual branding, and UI/UX services to help brands build authentic corporate identities that enable deep customer connections. Established in 1999 by Goran Paun, ArtVersion has won numerous awards over the years, including being recognized as a Centauri Winner for the 2021 Vega Awards and winning a gold award for the Art category at the 2022 w3 Awards. The agency has worked with some of the world’s most recognizable brands, from publicly traded companies to notable non-profit organizations. Clients include Exelon, Volvo, PepsiCo, Hilton, Caterpillar, Qualcomm, Jackson National, Morgan Stanley, TransUnion, Internet Society Foundation, U.S. Green Building Council, National Association of REALTORS, and Special Olympics.


Creative design

Area of focus

UX Design

Company size

11 - 50