Principal, Creative DirectorArtVersion
Member Since February 2022
Goran Paun is the principal and creative director of ArtVersion, a full-service creative agency that offers design, visual branding, and UI/UX services. Paun founded ArtVersion in 1999. He’s spent the better part of his career spearheading branding and design strategies, helping companies build authentic corporate identities that enable them to better connect with their customers.
Sep 14, 2023
11 tips that will elevate your brand at the next event. How can company representatives leave a desirable impression when attending the annual conference circuit, whether on-site or virtually? Designing merchandise giveaways that speak directly to the brand's mission and core values is one way to attract the attention of conventiongoers, but it can't be run-of-the-mill items that will end up in the trash (or disregarded online) at the end of the day. That would be a poor return on investment. Instead, lean toward sustainable products that have the biggest potential to come in handy for attendees—same time next year. Below, 11 Fast Company Executive Board members share best practices for how to use merchandise opportunities to build brand awareness and why it works for them.
10 reasons to consider this sales and marketing tactic—especially if you are in the early stages of your organization. If you are trying to raise brand awareness by educating consumers and potential customers about the types of products and services you are offering, then it might not be a bad idea to launch a pop-up shop or kiosk location to attract more interest and reach people where they're at. When you are just starting out in business, this type of solution is convenient and affordable because there is no long-term lease commitment. It also enables companies to create a sense of urgency because its location lacks permanency. Experts from Fast Company Executive Board know all about this alternative way of doing business. Here, they discuss how this method of selling can be successful and increase the bottom line of your digital or brick-and-mortar establishment.
The mission has always been clear-cut yet ambitious at ArtVersion: enhance usability and accessibility for all users across all digital design projects.
Applying the "show, don't tell" method in today's digital world can work wonders if you want to build your sales pipeline. When your sales and marketing team members are gearing up to promote your organization at a yearly in-person or hybrid-remote industry convention—in the new normal, it's always important to figure out the best strategy to effectively rise above the competitive noise and capture the attention of your target audience. So, how can company leaders elevate learning opportunities for current and potential customers to gather and retain information about their business products and services in the most efficient way? Below, 12 Fast Company Executive Board members share tips to keep consumers engaged and interested in what your brand has to offer, showing them why they should stick around to hear more and possibly give it a chance rather than moving on to another vendor.
Technology is changing the game for companies and job candidates in the workplace. The talent acquisition process looks a lot different today than it did way back when. Gone are the days when candidates could simply head out for the day to pound the pavement, sit inside the human resources lobby of their desired employer to fill out a long-form application, and hope to get an interview callback in a few days. In today's digital world, how has technology helped your company streamline its hiring process for managers and potential new hires alike? Here, eight Fast Company Executive Board members weigh in on the features of virtual recruitment they've come to rely on in efforts to build dynamic teams and enhance future company success.
Apply these best practices to strengthen your relationship as a mentor and partner. If you're a leader seeking a great personal assistant who can help you elevate your business to the next level, it's essential that you take your time until you find the proper fit. Once you've succeeded at the first step, it's time to nurture the relationship by learning what drives them and what they are most passionate about—treating them like a partner in collaboration on your journey and engaging them in meaningful assignments. While retaining top talent is not an easy feat, here, 15 Fast Company Executive Board members share their best tips for training a high-level assistant that you can count on to work with you closely for the long term.
ArtVersion is a Chicago-based, full-service creative agency that offers design, visual branding, and UI/UX services to help brands build authentic corporate identities that enable deep customer connections. Established in 1999 by Goran Paun, ArtVersion has won numerous awards over the years, including being recognized as a Centauri Winner for the 2021 Vega Awards and winning a gold award for the Art category at the 2022 w3 Awards. The agency has worked with some of the world’s most recognizable brands, from publicly traded companies to notable non-profit organizations. Clients include Exelon, Volvo, PepsiCo, Hilton, Caterpillar, Qualcomm, Jackson National, Morgan Stanley, TransUnion, Internet Society Foundation, U.S. Green Building Council, National Association of REALTORS, and Special Olympics.