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Goran Paun

Principal, Creative DirectorArtVersion

Chicago, IL

Member Since February 2022

Skills

UX Design & Strategy
Brand Design and Strategy
Website Development/Design

About

Goran Paun is the principal and creative director of ArtVersion, a full-service creative agency that offers design, visual branding, and UI/UX services. Paun founded ArtVersion in 1999. He’s spent the better part of his career spearheading branding and design strategies, helping companies build authentic corporate identities that enable them to better connect with their customers.

Published content

19 ways to enhance your personal and professional brand

expert panel

When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding. For the past decade or longer, the term "brand marketing" has taken on a life of its own. People now realize that it's not just about a material product or service; "brand marketing" is also tied directly to the individual who is trying to launch or further themselves in the marketplace overall, and not just with any particular company affiliation. In an unstable economy with massive layoffs, it's all about the person and the next steps they want to take in life—especially as it relates to their personal passion, mission, and goals. Here, 19 Fast Company Executive Board members each share their advice with individuals who aspire to elevate their personal and professional branding to become a powerful thought leader who creates and delivers highly impactful, memorable presentations through the stories they share with others—during the workday or after hours.

Building a robust content framework for your website

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The integration of a robust content framework is not just a necessity but a strategic imperative in today's digital landscape.

16 ways to create engaging advertising and attract new customers

expert panel

Here's how to grow your audience with effective advertising. In today's tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating which purchases make the most sense to invest in right now as they continue to hope for brighter days ahead.  Here, 16 Fast Company Executive Board members each share one idea to help company leaders and their teams create more engaging advertising and think outside the box so that more potential customers will be interested in spending their hard-earned money on their products or services.

Building a winning website anchored in purpose-driven, human-centered design

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Fast Company Executive Board member Goran Paun and his team at ArtVersion built a website for Legat Architects that reflects the depth and scope of the architecture firm’s work.

10 ways to empower team creativity that will help a company grow

expert panel

Be willing to keep less timely ideas on your radar for future consideration. As a manager, you're responsible for leading a team that can help the company thrive. That is why it's necessary to foster a work culture where everyone's voice matters and they feel heard. If you are seeking team feedback on innovation and new ideas to move the business forward, it can be hard at times to decide which ideas have potential and which ones deserve your attention and should be tested.  Below, 10 members from Fast Company Executive Board share their best strategy for implementing their team's ideas diplomatically and in a timely manner.

Thinking about opening a franchise business?

expert panel

Here are 10 steps to consider taking before you sign the ownership agreement. Evaluating a potential franchise partnership should never be a cut-and-dry transaction. Instead, leaders must do their due diligence to research the industries they are most passionate about and willing to go the extra mile for day after day when they're in the trenches. Below, 10 experts from Fast Company Executive Board each offer one best practice to help aspiring business owners pick the right franchise before they sign the contract.

Company details

ArtVersion

Company bio

ArtVersion is a Chicago-based, full-service creative agency that offers design, visual branding, and UI/UX services to help brands build authentic corporate identities that enable deep customer connections. Established in 1999 by Goran Paun, ArtVersion has won numerous awards over the years, including being recognized as a Centauri Winner for the 2021 Vega Awards and winning a gold award for the Art category at the 2022 w3 Awards. The agency has worked with some of the world’s most recognizable brands, from publicly traded companies to notable non-profit organizations. Clients include Exelon, Volvo, PepsiCo, Hilton, Caterpillar, Qualcomm, Jackson National, Morgan Stanley, TransUnion, Internet Society Foundation, U.S. Green Building Council, National Association of REALTORS, and Special Olympics.

Industry

Creative design

Area of focus

UX Design

Company size

11 - 50