Do I Qualify?
Gregg Johnson's avatarPerson

Gregg Johnson

CEOInvoca

Santa Barbara, CA

About

As a seasoned digital marketing and SaaS leader, Gregg Johnson brings over two decades of experience delivering products to market in emerging categories and working with the world’s best enterprise brands to his work as CEO of Invoca. Prior to this position, which he began in 2016, Johnson held product and go-to-market executive roles at Salesforce for nine years; advised software clients at Boston Consulting Group; and worked at several enterprise software startups. He holds an MBA in Entrepreneurial Management from the Wharton School of Business, a master’s degree from Johns Hopkins School of Advanced International Studies and a bachelor’s degree in International Relations from Stanford University; Johnson currently resides in the San Francisco Bay area of California.

Published content

9 strategies to help companies stay ahead of fraud and errors

expert panel

Establishing clear rules and transparent audits transforms business compliance into a competitive advantage. When it comes to running a business, fraud prevention is no longer just about implementing tight controls—it’s about culture, technology, and shared responsibility. By focusing on quality control, training P&L owners, and encouraging employees to learn how to think like auditors, organizations can make accountability part of their DNA. When paired with AI-powered insights and process automation, these cultural and operational safeguards form a resilient defense against both internal errors and external threats. Below, nine members of Fast Company Executive Board each share one best practice for helping companies strengthen their internal processes to eliminate the possibility of being scammed and avoid errors.

From seeds to strategy: A CEO’s guide to driving AI urgency across the organization

article

Like many organizations, Invoca’s AI journey started with curiosity. When generative AI exploded into public awareness in late 2022, Johnson gave his teams room to experiment.

How CMOs can harness AI for sustainable growth

article

AI is reshaping marketing, but its greatest impact may be how it redefines us as leaders.

Healthcare marketers: Here’s what it takes to be effective in a privacy-first world

article

According to Gregg Johnson, CEO of Invoca, employing the right technology helps healthcare marketers effectively reach and convert customers despite limitations posed by the industry, all while driving positive patient experiences.

20 resources leaders use to stay ahead in their industries

expert panel

Here are the go-to resources of leaders who are rising above their competition. For leaders, staying ahead of the competition in your industry requires more than just hard work. It calls for the right resources that provide timely insights, foster continuous learning, and help you adapt to industry shifts. Are you looking for a new go-to resource? If so, Fast Company Executive Board members share their favorites below. Whether it’s a trusted publication, an analytics tool, or a community network, it can make the difference between keeping pace and setting the pace in today's market.

What most companies miss in mergers and acquisitions—and how to get it right

article

Some M&A deals look perfect on paper, but they often fall short for unseen reasons. So, what separates the deals that deliver from the disappointments?

Company details

Invoca

Company bio

Invoca is a revenue execution platform that connects marketing and sales teams to help track, analyze, and optimize interactions with customers throughout the buying journey to drive more revenue. Invoca serves top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon; Forrester recently named Invoca the leader in the emerging revenue execution software category.

Industry

Technology