About
As a seasoned digital marketing and SaaS leader, Gregg Johnson brings over two decades of experience delivering products to market in emerging categories and working with the world’s best enterprise brands to his work as CEO of Invoca. Prior to this position, which he began in 2016, Johnson held product and go-to-market executive roles at Salesforce for nine years; advised software clients at Boston Consulting Group; and worked at several enterprise software startups. He holds an MBA in Entrepreneurial Management from the Wharton School of Business, a master’s degree from Johns Hopkins School of Advanced International Studies and a bachelor’s degree in International Relations from Stanford University; Johnson currently resides in the San Francisco Bay area of California.

Gregg Johnson
Published content

expert panel
Establishing clear rules and transparent audits transforms business compliance into a competitive advantage. When it comes to running a business, fraud prevention is no longer just about implementing tight controls—it’s about culture, technology, and shared responsibility. By focusing on quality control, training P&L owners, and encouraging employees to learn how to think like auditors, organizations can make accountability part of their DNA. When paired with AI-powered insights and process automation, these cultural and operational safeguards form a resilient defense against both internal errors and external threats. Below, nine members of Fast Company Executive Board each share one best practice for helping companies strengthen their internal processes to eliminate the possibility of being scammed and avoid errors.

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Like many organizations, Invoca’s AI journey started with curiosity. When generative AI exploded into public awareness in late 2022, Johnson gave his teams room to experiment.

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Feb 25, 2025
AI is reshaping marketing, but its greatest impact may be how it redefines us as leaders.

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According to Gregg Johnson, CEO of Invoca, employing the right technology helps healthcare marketers effectively reach and convert customers despite limitations posed by the industry, all while driving positive patient experiences.

expert panel
Here are the go-to resources of leaders who are rising above their competition. For leaders, staying ahead of the competition in your industry requires more than just hard work. It calls for the right resources that provide timely insights, foster continuous learning, and help you adapt to industry shifts. Are you looking for a new go-to resource? If so, Fast Company Executive Board members share their favorites below. Whether it’s a trusted publication, an analytics tool, or a community network, it can make the difference between keeping pace and setting the pace in today's market.

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Some M&A deals look perfect on paper, but they often fall short for unseen reasons. So, what separates the deals that deliver from the disappointments?
Company details
Invoca
Company bio
Invoca is a revenue execution platform that connects marketing and sales teams to help track, analyze, and optimize interactions with customers throughout the buying journey to drive more revenue. Invoca serves top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon; Forrester recently named Invoca the leader in the emerging revenue execution software category.