Do I Qualify?
Gregg Johnson's avatarPerson

Gregg Johnson

CEOInvoca

Santa Barbara, CA

Member Since July 2024

About

As a seasoned digital marketing and SaaS leader, Gregg Johnson brings over two decades of experience delivering products to market in emerging categories and working with the world’s best enterprise brands to his work as CEO of Invoca. Prior to this position, which he began in 2016, Johnson held product and go-to-market executive roles at Salesforce for nine years; advised software clients at Boston Consulting Group; and worked at several enterprise software startups. He holds an MBA in Entrepreneurial Management from the Wharton School of Business, a master’s degree from Johns Hopkins School of Advanced International Studies and a bachelor’s degree in International Relations from Stanford University; Johnson currently resides in the San Francisco Bay area of California.

Published content

What most companies miss in mergers and acquisitions—and how to get it right

article

Some M&A deals look perfect on paper, but they often fall short for unseen reasons. So, what separates the deals that deliver from the disappointments?

B2C industry leaders: Here’s how to pursue growth in an era of less

article

According to Fast Company Executive Board member Gregg Johnson, getting sales and marketing teams on the same page is the answer.

20 tips to boost productivity with AI while managing its risks

expert panel

Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks. Many companies are using AI to increase efficiency and reduce costs. However, because this technology is still evolving, it can create disruptions in your organization's culture and workflow if not used effectively. Below, members of Fast Company Executive Board share their tips for using AI to increase growth while managing the potential risks involved. With a well-planned approach that focuses on organizational goals and measurements for success, your company can leverage AI sustainably to support your team.

Company details

Invoca

Company bio

Invoca is a revenue execution platform that connects marketing and sales teams to help track, analyze, and optimize interactions with customers throughout the buying journey to drive more revenue. Invoca serves top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon; Forrester recently named Invoca the leader in the emerging revenue execution software category.

Industry

Technology