About
Gregory Vetter is a transformative figure who has guided various enterprises (Tessemae's All Natural, Alta Fresh Foods and Homegrown Brands), as a Founder/CEO. His mission, simply put, is to galvanize the leaders of tomorrow. As a preeminent thinker on issues ranging from leadership, change management to innovation, Greg is a recognized expert and frequent speaker on a host of related topics. Greg is an author of Undressed: The Unfiltered Story Of My Failed American Dream And How It Led To Success. Passionate about empowering tomorrow's leaders and helping them raise the bar of their performance and manage success, Greg has guided countless entrepreneurs as they navigate the inevitable perils that emerge on one's journey. The book is a proven guide for those who seek to surmount challenges, whether they be business oriented or, conversely, those inherent in everyday life. He regularly appears in media and has been either featured or quoted in the Washington Post, Baltimore Sun, Fox News, CBS News, Food Network, Entrepreneur Magazine, Fox Business and Forbes among others. Greg has been named EY Entrepreneur of the Year finalist and, similarly, Inc Magazine's Entrepreneur of the Year.
Gregory Vetter
Published content
expert panel
If given the chance to start over, these are the moves seasoned entrepreneurs say they’d make to build their businesses differently today. Hindsight can be a powerful teacher, especially for entrepreneurs who’ve weathered the highs and lows of building a business from the ground up. From financial decisions and branding strategies to selecting the right partners and saying “no” sooner, many business leaders have learned what they’d do differently if they had the chance to start fresh. To that end, Fast Company Executive Board members reflect on those hard-earned lessons and share the changes they’d make if they were launching their companies today. Here's how they've used what they've learned as a valuable roadmap for building stronger, more resilient companies.
expert panel
Apply these creative steps to find a resolution when the status quo doesn't cut it. In an era where complex business challenges often defy conventional solutions, leaders must think outside their comfort zones and consider alternative approaches to overcome their business obstacles. By fostering a mindset that embraces ambiguity and encourages experimentation, they can unlock innovative solutions to problems that don't fit the mold. Here, 20 Fast Company Executive Board members offer insight to help other leaders become more creative in addressing problems that require more than a standard answer.
Company details
Alta Fresh Foods
Company bio
Alta Fresh Foods is the country’s premier fresh foods solutions group. Alta Fresh Foods innovates within the “Meals Solutions” space and has become the top fresh food supplier in the country. What originally began in salads has evolved into seasonal gourmet meals for the masses with flavor that’s unmatched in the industry. Nicknamed the fresh industry’s “innovation lab”, Alta Fresh Foods can bring any idea to life on a mass scale.