Member Since 2021
Greta McAnany
Blue Fever
Los Angeles Area
I'm an entrepreneur + empath with media roots who believes innovation should always serve our most human needs- the next frontier is the intersection of technology and our emotions 💫 Right now I'm busy building a new tech new category through my company Blue Fever- the first toxic-free space for Gen Z to share their most authentic selves and connect with other supportive people. We’re emotional media 💙 not social media. I co-founded BF to create the big sister support I always wanted but never had growing up. To date, we've successfully supported over 350k Gen Z girls (13-20) over text message with our first product 'HeyBlue": a digital big sibling who messages with users to curate the Internet based on mood/emotion. We're continuing our mission with our latest release: a group journaling app where teens can emotionally relate to each other without judgement 👯♀️ We're backed by amazing investors like Amazon, Bumble, Blue Run Ventures and more 🤩
SKILLS
- Editor/Writer
- Marketing Segment Specialist
- Entrepreneur
RECENT CONTENT
March 30th, 2022
Here's how to navigate a negative business encounter
Allowing every challenge to serve its purpose will strengthen your company's reputation in the long term.
March 21st, 2022
How C-level leaders keep up with the latest in technologies
10 ways to maintain relevance in an ever-changing digital work environment.
November 17th, 2021
16 smart strategies for avoiding workplace silos
Don't let your company's departments get cut off from each other and stop communicating about and progressing toward shared goals.
October 20th, 2021
16 proactive ways to retain your workforce during 'The Great Resignation'
Your business isn’t wholly powerless to stop the impact of “The Big Quit.”
October 12th, 2021
How to create a category
Pair a changing paradigm with a never-changing need and you can begin to develop the guiding principles of your category.
July 7th, 2021
13 tried-and-true ways to retain and engage existing customers
Customer retention may be cheaper than new lead generation, but you need the right strategies to successfully earn repeat business.
April 29th, 2021
Ensure a proactive mindset for you and your business with these 15 strategies
Anticipating challenges rather than just reacting to them puts you a step ahead in overcoming them.
April 13th, 2021
Business growing fast? 10 mistakes to watch for when scaling
Growth is a primary goal for almost every business, but if you don't have the right strategy for scaling up, it may hurt your business in the long run.
COMPANY INFO
Blue Fever
Blue Fever envisions a world where empathetic technology can help you discover your self-identity by connecting you to people and experiences that are supportive of your emotional journey. By creating dynamic digital products that increase belonging, build resilience, reduce overwhelm and evolve with user needs, we are redefining what it means to be “together” online.
AREA OF FOCUS
- Digital Media
- Filmmaking
- Marketing
INDUSTRY
Technology