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Greta McAnany

Co-Founder/CEO Blue FeverBlue Fever

Los Angeles, CA

Member Since February 2021


Marketing Segment Specialist


I'm an entrepreneur + empath with media roots who believes innovation should always serve our most human needs- the next frontier is the intersection of technology and our emotions 💫 Through my time in media and tech I've become a Gen Z expert and focus my time on building solutions for this generation's mental health and wellness needs. Right now I'm busy building a new tech category, called emotional media 💙 not social media, with my company Blue Fever- a non-toxic community app for the expression & support of Gen Z’s most authentic self. I co-founded BF to create the big sister support I always wanted but never had growing up. 👯‍♀️ Blue Fever is backed by amazing investors like Amazon, Bumble, Blue Run Ventures and more 🤩

Published content

15 daily habits to boost productivity among leaders and their teams

expert panel

Sometimes, the simplest daily habits can have the most significant impact on your overall productivity and mindset. Happy and healthy employees can help enhance a team's overall productivity. The more productive and collaborative your team is, the more successful your business will be. As a leader, part of your role is to model good habits to increase productivity, whether it's by making time for self-care routines or by creating the perfect organizational system that works for your team. Below, 15 Fast Company Executive Board members shared the unique habits they believe can help both the personal and professional productivity of leaders and their teams.

Here's how to navigate a negative business encounter

expert panel

Allowing every challenge to serve its purpose will strengthen your company's reputation in the long term. Whether it's the impact of a prolonged global health crisis or a mismatched partnership that was all wrong from the beginning, operating an organization on a daily basis, supporting your team, and meeting client expectations, through the good times and the bad, does not come without obstacles. What sometimes seems like a series of unforeseen challenges to test your tenacity, build stronger community relations, and demonstrate credibility on the core values your company represents can actually strengthen your company.  Below, 16 Fast Company Executive Board members reflect on how their companies have been able to rise up and revamp a sticky business situation into something good.

How C-level leaders keep up with the latest in technologies

expert panel

10 ways to maintain relevance in an ever-changing digital work environment. In an evolving virtual world, it's important for companies to stay informed about the newly developed system solutions and devices that are there to make the daily operations of a small, medium, or large enterprise run a little smoother. Whether you are a COO executive whose days are filled with back to back meetings, or a middle manager with a team of direct reports and other follow-up responsibilites that take up a good portion of your day, it's not an easy task to squeeze in additional hours to take a deeper dive into why your individual department or entire company should strongly consider investing in the latest platform, software or gadgets on the market.  That's why Fast Company Executive Board members wanted to share their 10 ideas for educating leaders and staff about the current digital technology updates. 

16 smart strategies for avoiding workplace silos

expert panel

Don't let your company's departments get cut off from each other and stop communicating about and progressing toward shared goals. In the early days of a startup, most team members likely wear multiple hats and have to pitch in together on a variety of projects. But as companies grow and develop, different departments may adopt their own project management and communications systems. While it may seem like it's a good idea for every team to find and leverage the tools and processes that work best for them, a drive for "departmental efficiency" can have the unintended effect of creating team silos. If every team or department in an organization is working with a different set of processes, systems, and tools, they may end up engaged in redundant work, overlook important tasks, and struggle to effectively communicate updates and needs with other stakeholders. All of these misfires can eventually lead to frustration for both the staff and the customers and clients the business serves. Fortunately, with the right strategies from leadership, it's possible to prevent the prevalence and minimize the impact of working in silos. Below, 16 Fast Company Executive Board members share their best tips and tricks for establishing a culture that values both maximum efficiency and productive collaboration.

16 proactive ways to retain your workforce during 'The Great Resignation'

expert panel

Your business isn’t wholly powerless to stop the impact of “The Big Quit.” “The Great Resignation,” also known as “The Big Quit,” is making headlines as millions of Americans quit their current jobs to find “something better.” While it’s true that workers are rethinking their priorities and desires in the workplace, it doesn’t necessarily mean your company is doomed to lose its top talent: There’s still hope for leaders who value their employees and are willing to do what it takes to retain their workforce. If you want to keep your team intact through this period of mass workforce turnover, it’s important to be proactive and take steps toward employee retention. Below, 16 members of Fast Company Executive Board each share one thing a business owner can do to make staying on the most attractive option for their workers.

How to create a category


Pair a changing paradigm with a never-changing need and you can begin to develop the guiding principles of your category.

Company details

Blue Fever

Company bio

Blue Fever envisions a world where empathetic technology can help you discover your self-identity by connecting you to people and experiences that are supportive of your emotional journey. By creating dynamic digital products that increase belonging, build resilience, reduce overwhelm and evolve with user needs, we are redefining what it means to be “together” online.



Area of focus

Digital Media

Company size

2 - 10