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Greta McAnany's avatarPerson

Greta McAnany

Co-Founder/CEO Blue FeverBlue Fever

Los Angeles, CA

Member Since February 2021

Skills

Entrepreneur

About

I'm a VC backed entrepreneur + empath with media roots who believes innovation should serve our most human needs- I think mental health is the greatest challenge of our generation and the most promising space to build is the intersection of technology and our well-being💫 I've spent the last 10 years working at the intersection of media, wellness and tech with a youth focus. Right now I'm building toward a future with more humane tech through my company Blue Fever: BF is a mental health companion and well-being community for Gen Z/Alpha that provides a bridge between the mental health needs of young people and the resources that can best support them. We do this via our high trust, community diary where authentic self expression unlocks peer support and personalized recommendations from our emotionally relevant AI 💙 We are venture backed by Amazon, Bumble, Serena Williams and more. I co-founded BF to create the big sibling support I always wanted but never had growing up 🙋‍♀️

Published content

20 things business owners put too much weight on (and what to focus on instead)

expert panel

Keep your business priorities straight by focusing on the most impactful areas. Running a business is a game of competing priorities, both day-to-day and long-term. With so many areas to tend to, business owners can easily favor certain tasks over others—including those that aren't necessarily the most impactful. To help, the members of Fast Company Executive Board discuss the things business owners tend to put too much weight on and why overprioritizing these areas can limit growth. They also share their insights on what business owners should focus on instead to achieve lasting success.

15 ways to strengthen brand community through customer engagement

expert panel

With every step your business takes, it's essential to keep your customers, team, and industry associates informed, engaged, and connected to foster brand alliance and future growth. To keep a community thriving in any industry, company leaders need to create multiple opportunities for their stakeholders to engage. Whether it's through a customer online forum that supports the end users of the brand's products and services, or through virtual and in-person networking events that allow colleagues in the community to socialize and sound off on the latest hot business topics, people usually gravitate toward the spaces they feel most welcomed and connected. Below, 15 experts from Fast Company Executive Board each weigh in on how business leaders can work to create a more vibrant community centered around their company's mission and vision for future long-term success.

20 ways to foster creativity among your team (and why it matters)

expert panel

Creativity is the backbone of new ideas and ways of thinking. Here's how to prioritize and encourage creative health in your organization. Creating a culture that nurtures your employees' creativity can help your organization become more dynamic and adaptable, as well as improve overall job satisfaction. Conversely, a workplace that lacks a focus on creative health may struggle with innovation, problem-solving, and employee engagement. Below, Fast Company Executive Board members share 20 ways leaders can cultivate and support a creative environment. With these strategies, you can encourage creative thinking and encourage a more innovative workplace.

16 other ways generative AI tools can lighten your daily workflow

expert panel

Is your business team getting the most ROI from this growing technology? If not, lean in to explore these additional benefits. As the uptick in generative AI continues to be at the forefront of company workflow in many cases, it's not only relied upon for the efficiency of data and daily tasks, it's also useful to boost brand creativity that will lead to increased growth and a brighter future for the establishment. To help business teams think outside the box on ways to get the most ROI from AI tools they've enlisted, 16 Fast Company Executive Board members offer their best practices to incorporate generative AI into new products and services.

15 daily habits to boost productivity among leaders and their teams

expert panel

Sometimes, the simplest daily habits can have the most significant impact on your overall productivity and mindset. Happy and healthy employees can help enhance a team's overall productivity. The more productive and collaborative your team is, the more successful your business will be. As a leader, part of your role is to model good habits to increase productivity, whether it's by making time for self-care routines or by creating the perfect organizational system that works for your team. Below, 15 Fast Company Executive Board members shared the unique habits they believe can help both the personal and professional productivity of leaders and their teams.

Here's how to navigate a negative business encounter

expert panel

Allowing every challenge to serve its purpose will strengthen your company's reputation in the long term. Whether it's the impact of a prolonged global health crisis or a mismatched partnership that was all wrong from the beginning, operating an organization on a daily basis, supporting your team, and meeting client expectations, through the good times and the bad, does not come without obstacles. What sometimes seems like a series of unforeseen challenges to test your tenacity, build stronger community relations, and demonstrate credibility on the core values your company represents can actually strengthen your company.  Below, 16 Fast Company Executive Board members reflect on how their companies have been able to rise up and revamp a sticky business situation into something good.

Company details

Blue Fever

Company bio

Blue Fever is a mental health companion and well-being community for Gen Z/Alpha that provides a bridge between the mental health needs of young people and the resources that can best support them.

Industry

Technology

Area of focus

Digital Media

Company size

2 - 10