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Guy Yehiav

PresidentSmartSense by Digi

Boston, MA

Member Since April 2022


Guy Yehiav is the President of SmartSense by Digi, an IoT solution for the nation's largest pharmacy retailers, food retailers, and food service companies. Guy joined SmartSense in January 2022 to lead overall strategy, direction, development and implementation of enterprise solutions as the company continues its aggressive growth path. Over his 25-year career, Guy has built a reputation as a highly respected executive known for creating a culture of innovation and inclusion while embracing new customers and pursuing vertical markets. Guy has a track record of success spanning mergers and acquisitions, product portfolio planning, B2B enterprise software, SaaS metrics, conflict management, AI, and IoT solutions. Previously, he was General Manager and Vice President of Zebra Technologies, where he led organic and non-organic growth, M&A activities, leadership strategy, and customer success for the company’s Zebra Analytics business unit. Earlier, he was CEO and the chairman of the board of Profitect before its acquisition by Zebra Technologies in 2019. He has also held senior positions at Oracle and was a founder and executive board member of Demantra, which was acquired by Oracle in 2006. Guy holds a bachelor’s degree in computer science and industrial management from Shenkar College of Israel and an MBA in entrepreneurship from Babson College. Guy is a frequent guest speaker at local Massachusetts universities such as MIT, Northeastern, and Babson. He is fluent in English, French, and Hebrew, enabling him to work with a range of clients from Israel, Europe, APAC, and the U.S.

Published content

Combatting organized retail crime with real-time intervention


When it comes to retail crime, the battle against ORC demands innovative strategies and technological advancements.

IoT integration: Possibilities in retail enterprise systems


By addressing challenges related to accuracy, quality, and efficiency, retailers enhance their operations and ensure customer satisfaction. 

Coopetition as an engine for increased interoperability


Coopetition is an approach that forward-looking companies are embracing to achieve both greater customer satisfaction and increased interoperability within the tech ecosystem in which they operate.

Preparing for disruptions with prescriptive guidance


Proper inventory management, especially in times of greater risk, is critical to maintaining product integrity, preventing unnecessary illness, and ensuring minimal business interruption.

Protecting research lab samples with proper asset management


Ensuring proper risk management is crucial for the safe delivery of essential products and services. 

Integrating asset optimization and employee action for sustainable energy efficiency in retail


Clarity around sustainability programs is within reach with the proper technology infrastructure in place. Most retail enterprises already have access to the data they need to measure the impact of sustainability efforts.

Company details

SmartSense by Digi

Company bio

SmartSense by Digi®, a business unit of Digi International (NASDAQ: DGII), is a leading global provider of Internet of Things (IoT) Sensing as a Service solutions that deliver dynamic and personalized asset monitoring, process digitization, and digital decisioning across key verticals. We enable our customers to leverage the power of IoT automation, prescriptive workflows, and insightful analytics to ensure compliance, workforce productivity, brand loyalty, loss prevention, and reduction of waste and energy consumption. Combining new and innovative data-driven approaches with world-class IoT tools, SmartSense partners with enterprises to elevate their business outcomes and asset protection to new heights.



Area of focus

Remote Temperature Monitoring
Commercial Refrigeration

Company size

51 - 200