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Hope Horner

Co-Founder, CEOLemonlight

Los Angeles, CA

Published content

15 reasons companies can embrace AI without losing the human touch

expert panel

With today's tech tools at their fingertips, business leaders and their teams are learning to redefine the creative process. Artificial intelligence has become an integral part of the design process in business, but how can leaders and teams incorporate AI without losing the essence of originality and human-driven creativity?  Below, 15 creative professionals from Fast Company Executive Board each highlight actionable strategies they've taken to blend the strengths of AI-assisted tools with their human expertise. This approach allows design teams to stay innovative, maintain a unique voice, and leverage technology effectively. Bringing both aspects together is the key to creating designs that resonate with authenticity while embracing the future of design.

Here's what executive coaching taught 15 business leaders

expert panel

Learn to lead with confidence and teach others to do the same. You don't need to have all the right answers to be an effective leader. It’s about fostering a work environment where your team can thrive and collaborate on discovering better solutions. Executive coaching can help leaders develop a more adaptive and insightful leadership style, enabling them to better support their team’s growth and navigate complex challenges. From refining the corporate decision-making process to improving their interpersonal skills, coaching can have a profound impact on any leader's journey.  Below, 15 thought leaders from Fast Company Executive Board each share their experiences with executive coaching, how it transformed their leadership style, and why they highly recommend it to other managers.

What's your go-to method of biz communication at work?

expert panel

19 business leaders debate whether traditional email is outdated, or if it still has its place. With the evolution of today's digitized world, having tools like SMS and MMS text messaging, and various social media platforms at our fingertips, provides instant gratification in communication. But there is a time and space for everything—and that's where email comes in as what some leaders still consider a reliable, professional and safe method to connect.  Below, 19 experts from Fast Company Executive Board weigh in on the relevancy of email communication for business, networking, and personal purposes in 2025.

13 digital media strategies to elevate your business

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If you're looking for a different approach to attract and retain customers, apply these tips from leading experts. It's essential for growing businesses to play the long game if they want to compete successfully in today's uncertain economy. Developing a strong and consistent digital media presence, with a pulse on the trends and shifts, will also enable brands to anticipate their current and future customers needs in order to offer a better solution to their challenges. Here, 13 leaders from Fast Company Executive Board each explain their complete digital media process to build and keep their business thriving.

18 ways to win at social media in business

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Apply these principles to stay relevant and keep up with the care and concerns of your community of followers. There are so many daily responsibilities that an entrepreneur will need to juggle effectively if they plan to grow their business past the five-year milestone. Hiring a reliable, capable team is the first step to taking some of the load off.  To stay connected with current clients and potentially reach new ones in today's digital world, one area that companies cannot afford to sleep on is developing a regular social media presence that engages and educates consumers about the brand. Here, 18 leading experts from Fast Company Executive Board each weigh in on one best practice every busy entrepreneur must implement (and why), no matter what.

Company details

Lemonlight

Industry

Media & entertainment

Company size

51 - 200