Member Since January 2023
Skills
About
Irina Soriano is the author of ‘Generation Brand’, a TEDx and keynote speaker, and a ‘life-brand’ expert. Irina defines life-brand as our current (and future) digital fingerprint. She uses a memorable approach to relay the potential challenges of an uncontrolled life-brand to individuals and the organizations they work for while presenting
![Irina Soriano's avatar](/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2Fc88b6b27-ebfb-44b5-99bc-8d4e6c7dac07.png&w=128&q=75)
Irina Soriano
Published content
![Why learning strategies must evolve to support a workforce of digital natives](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F06%2FWhy_learning_strategies_must_evolve_to_support_a_workforce_of_digital_natives.jpg&w=3840&q=75)
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Improving and diversifying the learning opportunities presented to your employees doesn't mean you have to reinvent the wheel.
![20 customer success metrics that unlock business insights](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F06%2Ffceb-ep-1920x1080-20_customer_success_metrics_that_unlock_business_insights.jpg&w=3840&q=75)
expert panel
Tracking these key measurements of customer behavior can transform your business efforts. Creating a truly customer-centric business strategy requires tracking the right metrics. Understanding specific key performance indicators related to consumer behavior can offer insights into what's working and what is not, so your company can make the appropriate adjustments. Below, 20 Fast Company Executive Board members explain which customer success metrics have provided their businesses with invaluable knowledge about their business efforts. With these measures in mind, you can make informed, strategic decisions and highlight areas that need improvement.
![13 tips to build friendships while growing your professional network](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F06%2Ffceb-ep-1920x1080-13_tips_to_build_friendships_while_growing_your_professional_network-.jpg&w=3840&q=75)
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Apply these strategies to leave a lasting impression. Whether you are striving to expand your personal or professional network, it's essential to create and nurture relationships that are not transactional. This is because, nine times out of ten, the majority of people will typically engage with people they feel confident around, can trust, and truly relate to in and outside of the marketplace. Here, 13 Fast Company Executive Board members each share their strategy to help industry professionals utilize networking to drive their business or individual career objectives forward, tactfully and authentically.
![Do your employees seem less enthusiastic about their workload?](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F05%2Ffceb-ep-1920x1080-Do_your_employees_seem_less_enthusiastic_about_their_workload.jpg&w=3840&q=75)
expert panel
13 ways to boost team morale and motivation to get the job done. When employees begin to feel burnout at work, it's not always immediately evident to others. However, employers and their leadership teams must learn how to recognize and address these symptoms sooner rather than later to prevent losing high-potential staff members. But even if the signs were written on the wall for quite some time, it's never too late to work on increasing your employees' morale and get them enthusiastic about the company's mission and their real purpose for offering their time and service each day. Here, Fast Company Executive Board members each share one idea to motivate the cross-generational teams your company depends on every single day.
![19 ways to enhance your personal and professional brand](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2024%2F03%2F19_ways_to_enhance_your_personal_and_professional_brand--scaled.jpg&w=3840&q=75)
expert panel
When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding. For the past decade or longer, the term "brand marketing" has taken on a life of its own. People now realize that it's not just about a material product or service; "brand marketing" is also tied directly to the individual who is trying to launch or further themselves in the marketplace overall, and not just with any particular company affiliation. In an unstable economy with massive layoffs, it's all about the person and the next steps they want to take in life—especially as it relates to their personal passion, mission, and goals. Here, 19 Fast Company Executive Board members each share their advice with individuals who aspire to elevate their personal and professional branding to become a powerful thought leader who creates and delivers highly impactful, memorable presentations through the stories they share with others—during the workday or after hours.
![Everything the enablement industry needs to know about AI in 2024](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2024%2F02%2FEverything_the_enablement_industry_needs_to_know_about_AI_in_2024-scaled.jpg&w=3840&q=75)
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Common misconceptions surrounding the use of AI in enablement, best practices for utilization, and how it stands to drive efficiencies and revenue growth in 2024.
Company details
Seismic
Company bio
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud™️ is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.