VP of Enablement & Process ExcellenceSeismic
Member Since January 2023
Irina Soriano is the author of ‘Generation Brand’, a TEDx and keynote speaker, and a ‘life-brand’ expert. Irina defines life-brand as our current (and future) digital fingerprint. She uses a memorable approach to relay the potential challenges of an uncontrolled life-brand to individuals and the organizations they work for while presenting
Common misconceptions surrounding the use of AI in enablement, best practices for utilization, and how it stands to drive efficiencies and revenue growth in 2024.
Business leaders share insights on compensation equity. Paying every employee a fair wage based on their experience and talent—not their gender or cultural background—should be a given. For many companies, treating workers equally for the time they put in at the company each day is simply a best practice. But for some organizations, wage inequality is still prevalent and is an issue that needs to be addressed. To keep the conversation at the forefront of what's happening in the workplace, we asked 12 Fast Company Executive Board members to each provide one step that companies can take to bridge the gender and ethnic wage gap happening around the globe.
Here's how to transition away from your current "transactional" sales approach that's getting you nowhere. If you are feeling the pressure to help your company meet its bottom-line metrics quarter over quarter, working in a sales-driven environment is not the only way to encourage your sales team to achieve its goals. Instead, you may want to try a different approach that will also enable you to build a stronger rapport with current and potential customers. Here, 11 Fast Company Executive Board members share the best way to pivot your sales strategies and transition your team away from a "transaction now" mentality when dealing with potential clients. They also discuss how to maintain a good balance and still make the deal.
By driving social engagement, companies can reach potential customers in far-flung places and foster meaningful connections that will empower them to expand into new markets.
If you're thinking about creating a content resource to serve clients and customers better, consider the following points before you move forward. Whether you are building a new brand or trying to elevate the image of a mainstay product or service that has been around for years, publishing a regular newsletter can be a great way to keep clients and customers informed and excited about what your business is working on next. However, running a high-quality newsletter alongside the daily operations of a well-oiled corporation or small business is not as easy as it sounds. Before you decide to take on any additional responsibilities or add more to your team’s plate, 20 members from Fast Company Executive Board are here to offer their take on what it means to make this type of commitment to potential audience members and the staff they’ll be expecting to lean on.
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud™️ is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.