Skills
About
Irina Soriano is the author of ‘Generation Brand’, a TEDx and keynote speaker, and a ‘life-brand’ expert. She is also an established leader in the enablement industry, serving as VP, Strategic Enablement Services, for Seismic, the global leader in enablement software.

Irina Soriano
Published content

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To build long-term loyalty and relevance, brands must evolve with their customers and stay aligned with their expectations. Customer expectations are constantly changing, and the most successful brands are proactive enough to anticipate them. Sales growth in the modern age is all about forging stronger relationships, building trust, and creating value at every stage of the customer journey. From real-time feedback loops to thought leadership and adaptive storytelling, business leaders are finding new ways to grow in sync with the people they serve. To that end, 17 members of the Fast Company Executive Board share the most effective practices they’ve used to evolve alongside their customers and strengthen long-term loyalty.

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When it comes to social media engagement, what matters most is creating the kind of connection people want to respond to. As social media platforms evolve, brands aren’t just posting to be seen; they also want to connect more meaningfully with their audiences. Engagement now hinges less on polish and more on presence, personality, and participation. Rather than pushing one-sided content, the most effective strategies invite people in, spark conversation, and create space for genuine interaction. To that end, 17 Fast Company Executive Board members share creative ways to drive social media engagement and why these approaches are so effective.

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Balancing global strategy with local nuance isn’t easy, but it’s essential for leading across cultures effectively. For managers overseeing teams across multiple countries, striking the right balance between global consistency and local autonomy can determine whether your team feels aligned or alienated. It requires clarity on what must remain uniform—brand values, strategy, success metrics—as well as the flexibility to adapt delivery, communication, and leadership styles to local norms. Leaders who master this balance can minimize friction while creating environments where innovation, trust, and performance thrive across borders. To that end, 17 members of Fast Company Executive Board share their top strategies for navigating this complex but critical dynamic.

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Want to build stronger, more enduring client and customer relationships? Start by leading with the values that make people want to work with you—not just buy from you. Strong client and customer relationships are critical to business growth, retention and reputation—but they don’t happen by chance. They’re built over time through consistent leadership, clear communication and a deep commitment to the partnership. For leaders, that means modeling the behaviors and principles that earn trust and foster long-term connections. To help you foster strong, lasting relationships with your clients and customers, the members of Fast Company Executive Board discuss the leadership principles that guide each and every interaction.

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Preparing workforces for innovation growth starts with microlearning, which delivers brief, accessible, and targeted learning experiences to professionals seeking to elevate their skill sets.

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Leadership isn't just adapting to technology—it's being redefined by it. Technological advancements continue to push digital transformation forward and change the way businesses operate. In response to this, leadership styles and best practices are shifting toward greater agility, collaboration and real-time decision-making. To help you navigate these shifts, the members of Fast Company Executive Board share practical tips for leading successfully in a technology-driven landscape. Here's how they recommend guiding innovation, balancing digital tools with human insight and building more flexible, connected organizations.
Company details
Seismic
Company bio
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud™️ is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.