Member Since January 2023
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About
Irina Soriano is the author of ‘Generation Brand’, a TEDx and keynote speaker, and a ‘life-brand’ expert. She is also an established leader in the enablement industry, serving as VP, Strategic Enablement Services, for Seismic, the global leader in enablement software.

Irina Soriano
Published content

expert panel
Feb 14, 2025
Apply these principles to stay relevant and keep up with the care and concerns of your community of followers. There are so many daily responsibilities that an entrepreneur will need to juggle effectively if they plan to grow their business past the five-year milestone. Hiring a reliable, capable team is the first step to taking some of the load off. To stay connected with current clients and potentially reach new ones in today's digital world, one area that companies cannot afford to sleep on is developing a regular social media presence that engages and educates consumers about the brand. Here, 18 leading experts from Fast Company Executive Board each weigh in on one best practice every busy entrepreneur must implement (and why), no matter what.

expert panel
Despite DEI rollbacks, some company leaders remain rooted in their initial choice to prioritize inclusivity for their customers and staff. Amid recent pushback on DEI policies across the federal government, private company executives are also rolling back on their organizations’ earlier commitments to invest in DEI program initiatives for employees and the communities they serve. However, other brand leaders are determined to remain connected with a broader, stronger, and more diverse audience base to fuel company growth. And whether it relates to team functionality or delivering high-value products and services, these 10 experts from Fast Company Executive Board know just how important it is to build personalized, user-friendly products and processes that benefit all. Below, featured members each share one way for companies to embed DEI into business design for more inclusive products and work environments.

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Are you getting a return on your high-tech investment? Here's how to determine the best digital solutions that will benefit your clients and stakeholders. To get ahead in today's marketplace, business teams must comprehend the benefits or pitfalls of specific technology in their search to solve client and staff pain points. Keeping up with the latest software gadgets can also cost a fortune. That is why it's best for companies to investigate their options before investing in a package that doesn't serve their clients or employees at all. Below, 14 experts from Fast Company Executive Board share their time and expertise to explain their approach to managing the cost and ROI of integrating emerging technologies they may choose to invest in.

expert panel
If you’re struggling to spot disengagement, these expert strategies from Fast Company Executive Board members will help you re-engage your team. It’s no secret that disengaged employees can quietly impact a workplace's overall productivity and morale. From missed deadlines to declining enthusiasm, recognizing the subtle signs of disengagement is often the first step toward addressing the issue. The challenge lies in identifying these red flags early and employing effective strategies to re-engage your team before the problem escalates. Below, Fast Company Executive Board members share practical tips for spotting disengagement and actionable solutions to cultivate a motivated and committed workforce. Whether you’re a manager, business owner, or team leader, their advice will help you create a workplace where everyone feels connected and empowered.

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Promoting AI literacy among employees of all ages starts with building excitement around how AI stands to change their lives for the better.

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Improving and diversifying the learning opportunities presented to your employees doesn't mean you have to reinvent the wheel.
Company details
Seismic
Company bio
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud™️ is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.