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Isaiah Steinfeld

Founder / Chief Innovation OfficerNeue Alchemy

Portland, OR

Skills

Design
Engineering
Consulting

About

Isaiah Steinfeld is a digital product executive, venture builder, and repeat founder known for driving innovation and transforming industries at the intersection of technology, design, and business. With over 20 years of experience launching and scaling disruptive startups and corporate ventures, he has led high-impact teams inside Nike, Intuit, Lyft, and AWS—creating billion-dollar value through groundbreaking products and new business models. Now, he is the founder of Neue Alchemy, an innovation design firm helping companies design, build, scale, and invest in new business innovation and next-generation technologies. His experience includes leading multi-billion-dollar transformation initiatives at AWS, pioneering digital consumer experiences at Nike, scaling Lyft from early-stage to a billion-dollar valuation, and driving customer-first innovation at Intuit. At Neue Alchemy, he partners with executive teams, corporate venture arms, and startups on product strategy, emerging technology, and market expansion—bridging the gap between bold ideas and disciplined execution. In addition to Neue Alchemy, Isaiah is the founder of ALCHMY Coffee, a brand crafted for makers, builders, and adventurers. ALCHMY is more than just coffee—it’s fuel for those who push boundaries and create the future. Inspired by surf, skate, punk rock, hip-hop, and DIY culture, he sees creativity, rebellion, and innovation as inseparable. He treats technology and design the way Bad Brains, Wu-Tang Clan, Bob Marley, and Rage Against the Machine treat music—challenging norms, sparking movement, and creating meaningful impact. Beyond his ventures, Isaiah serves on the National Board of Directors for AIGA, where he champions the role of design in shaping the future. He is also a sought-after speaker and writer on innovation, design, and technology, with appearances at SXSW, Conflux, and contributions to Fast Company and more. He mentors, advises, and invests in early-stage companies while collaborating with organizations like TechStars, UC Berkeley, and MIT Technology Review. Whether launching ventures, shaping industry-defining products, or fueling creativity through ALCHMY Coffee, Isaiah thrives where technology, culture, and business intersect. But above all, he is a devoted husband and proud girl dad, building a future where his daughters can create, explore, and lead on their own terms.

Published content

The new growth playbook: How leading companies are rewriting the rules of marketing in an AI-powered world

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The future of growth isn’t just about automation. It’s about amplification—with purpose.

16 ways CISOs can lead the charge on ethical, compliant AI usage

expert panel

AI is a powerful tool—one requiring strong guardrails to ensure responsible use. CISOs play a key role in making this happen. As artificial intelligence becomes more integrated into daily operations, the need for strong governance grows alongside it. For many companies, that responsibility increasingly falls to the Chief Information Security Officer (CISO). But effective AI governance isn’t just about risk mitigation—it’s about building systems that are transparent, secure, and aligned with business and regulatory expectations from the start. Below, the members of Fast Company Executive Board share how CISOs can help shape compliant, ethical AI adoption without stifling business innovation.

15 reasons companies can embrace AI without losing the human touch

expert panel

With today's tech tools at their fingertips, business leaders and their teams are learning to redefine the creative process. Artificial intelligence has become an integral part of the design process in business, but how can leaders and teams incorporate AI without losing the essence of originality and human-driven creativity?  Below, 15 creative professionals from Fast Company Executive Board each highlight actionable strategies they've taken to blend the strengths of AI-assisted tools with their human expertise. This approach allows design teams to stay innovative, maintain a unique voice, and leverage technology effectively. Bringing both aspects together is the key to creating designs that resonate with authenticity while embracing the future of design.

16 tips to make a greater impact on your local business community

expert panel

Here's how to build better relationships with your community workforce, local government, and area businesses. There is much to consider when company leaders begin negotiating and collaborating with local governments to possibly open headquarters in a new or unfamiliar area. It's not only about understanding the potential target audience, but it's also about protecting, respecting, and maintaining the workforce and consumer pipeline that already occupies the community. All brands must be aware of the direct impact and responsibility that comes with settling into the cities they plan to conduct business in worldwide. Here, 16 experts from Fast Company Executive Board offer tips to help business leaders execute their grand opening plans without a hitch—and with the local community's connection and buy-in.

Tired of tagging? How generative AI will finally deep-six metadata

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With generative AI sifting through images alongside us, we can free our time to work, live, and create.

Warp speed ideation: All the ways founders are harnessing generative AI to build startups faster

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Here's how founders are already tapping into generative AI to rocket through the entrepreneurial journey.

Company details

Neue Alchemy

Company bio

At Neue Alchemy, we help organizations make sense of emerging technology and turn it into real-world impact—or get you future-ready to design, build, and scale the next wave of innovation. We operate at the intersection of AI, mobility, robotics, EV, and commerce, partnering with companies building everything from autonomous vehicles and next-gen robotics to consumer experiences that feel like magic. 🚀 From vision to execution, we work with you and your team to create what’s next.

Industry

Technology

Area of focus

Artificial Intelligence
Autonomous Vehicles
E-Commerce

Company size

2 - 10