About
Isaiah Steinfeld is an executive leader, venture builder, and product strategist known for driving innovation and transforming industries at the intersection of technology, design, and business. With over 20 years of experience in launching and scaling disruptive startups and corporate ventures, he has led high-impact teams inside global companies like Nike, Intuit, Lyft, and AWS—creating billion-dollar value through groundbreaking products and new business models. Most recently, Isaiah was the Head of ACE (Startup Acquisition & Customer Experience) at AWS Startups, where he led global startup acquisition, design, product, and engineering strategy, overseeing digital platforms, investments, and a billion-dollar portfolio to fuel the next generation of innovators. Under his leadership, AWS empowered thousands of startups, from early-stage to IPO, with the infrastructure, capital, and guidance needed to scale. Now in stealth mode, Isaiah is focused on helping companies innovate, build, and scale the next generation of technology-driven businesses—advising executive teams, corporate venture arms, and startups on product strategy, emerging technology, and market expansion. His approach is deeply influenced by a lifelong connection to surfing, skateboarding, punk rock, hip-hop, and DIY culture—where creativity, rebellion, and innovation go hand in hand. He treats technology and design the way Bad Brains, Wu-Tang, Bob Marley, and Rage Against the Machine treat music—challenging norms, sparking movement, and creating meaningful impact. Beyond his professional work, Isaiah serves on the National Board of Directors for AIGA, where he champions the role of design in shaping the future. He is also a mentor, advisor, and investor in startups, accelerators, and venture funds, with a deep interest in design, software, GenAI, and emerging tech. An in-demand speaker and writer on innovation, design, and technology, Isaiah brings a unique perspective shaped by both corporate leadership and entrepreneurial execution. He thrives at the intersection of creativity and strategy—where bold ideas meet disciplined execution to create real impact. But above all, Isaiah is a devoted husband and proud girl dad to two daughters, who inspire him daily to build a more equitable, sustainable, and adventurous future.
Isaiah Steinfeld
Published content
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With today's tech tools at their fingertips, business leaders and their teams are learning to redefine the creative process. Artificial intelligence has become an integral part of the design process in business, but how can leaders and teams incorporate AI without losing the essence of originality and human-driven creativity? Below, 15 creative professionals from Fast Company Executive Board each highlight actionable strategies they've taken to blend the strengths of AI-assisted tools with their human expertise. This approach allows design teams to stay innovative, maintain a unique voice, and leverage technology effectively. Bringing both aspects together is the key to creating designs that resonate with authenticity while embracing the future of design.
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Here's how to build better relationships with your community workforce, local government, and area businesses. There is much to consider when company leaders begin negotiating and collaborating with local governments to possibly open headquarters in a new or unfamiliar area. It's not only about understanding the potential target audience, but it's also about protecting, respecting, and maintaining the workforce and consumer pipeline that already occupies the community. All brands must be aware of the direct impact and responsibility that comes with settling into the cities they plan to conduct business in worldwide. Here, 16 experts from Fast Company Executive Board offer tips to help business leaders execute their grand opening plans without a hitch—and with the local community's connection and buy-in.
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With generative AI sifting through images alongside us, we can free our time to work, live, and create.
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Jan 16, 2024
Here's how founders are already tapping into generative AI to rocket through the entrepreneurial journey.
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Be willing to keep less timely ideas on your radar for future consideration. As a manager, you're responsible for leading a team that can help the company thrive. That is why it's necessary to foster a work culture where everyone's voice matters and they feel heard. If you are seeking team feedback on innovation and new ideas to move the business forward, it can be hard at times to decide which ideas have potential and which ones deserve your attention and should be tested. Below, 10 members from Fast Company Executive Board share their best strategy for implementing their team's ideas diplomatically and in a timely manner.
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Here's how to build product and service momentum that continues to resonate with customers. How do you keep the buzz going about your company's new product or service when the thrill of the launch is gone? It starts by treating the initial launch as just the beginning—with no foreseeable end in sight. Brand leaders can master this strategy by creating fresh content and sourcing updated data analysis that will give current and potential customers something to talk about. Below, 15 Fast Company Executive Board members share additional best practices to keep your company newsworthy during and beyond the initial buzz.
Company details
Neue Alchemy
Company bio
Neue Alchemy is more than a creative innovation design firm. It’s an intelligence driven launchpad for ventures, ideas, and culture. We blend innovation, humanity, and execution to shape the future. Where companies, brands, and experiences are designed for adaptability, powered by AI, and driven by real-world execution. Our work sits at the intersection of venture-building, AI-powered business design, and product-driven brand innovation. Unlike traditional consultancies, we don’t just offer frameworks—we architect, launch, and scale category-defining products, businesses and ecosystems.