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Isaiah Steinfeld

GM, Global Head of Startup Acquisition & ExperienceAmazon Web Services (AWS)

Portland, OR

Member Since August 2023


Isaiah Steinfeld is a respected and experienced digital product executive with a strong track record of success in both the startup and corporate innovation sectors globally. With over 15+ years in the tech industry, Steinfeld has built a reputation for driving transformative growth and innovation through the development and scaling of disruptive products, programs, and businesses for notable companies such as Nike, Intuit, and Lyft, among others. Inside Amazon at AWS Startups, Steinfeld serves as the head of the ACE organization, where he leads the global strategy and integration for a diverse portfolio of digital products/platforms, innovative programs (e.g. AWS Activate), startup investments, and services. ACE is hyper-focused on continuous innovation and adaptability to the evolving startup ecosystem. By providing startups with the necessary tools, content, technical guidance, and support, ACE empowers startups to unlock success and scale along their journey from concept to IPO/exit with AWS. Isaiah is also a member of the national board of directors for AIGA, where Steinfeld is a vocal advocate for the value and impact of design across all disciplines. He is also a mentor, advisor, and investor for various startups, funds, and early-stage accelerators, focused on early and growth-stage companies in the software and emerging tech space. In addition to his professional accomplishments, Steinfeld is a highly sought-after speaker and writer on innovation, design, and technology. His thought leadership and pioneering spirit have made him a respected figure in both tech and design industries. Alongside his professional duties, Steinfeld is a devoted husband and father of two girls, which helps him stay grounded and motivated to work towards a more equitable and sustainable future.

Published content

16 tips to make a greater impact on your local business community

expert panel

Here's how to build better relationships with your community workforce, local government, and area businesses. There is much to consider when company leaders begin negotiating and collaborating with local governments to possibly open headquarters in a new or unfamiliar area. It's not only about understanding the potential target audience, but it's also about protecting, respecting, and maintaining the workforce and consumer pipeline that already occupies the community. All brands must be aware of the direct impact and responsibility that comes with settling into the cities they plan to conduct business in worldwide. Here, 16 experts from Fast Company Executive Board offer tips to help business leaders execute their grand opening plans without a hitch—and with the local community's connection and buy-in.

Tired of tagging? How generative AI will finally deep-six metadata


With generative AI sifting through images alongside us, we can free our time to work, live, and create.

Warp speed ideation: All the ways founders are harnessing generative AI to build startups faster


Here's how founders are already tapping into generative AI to rocket through the entrepreneurial journey.

10 ways to empower team creativity that will help a company grow

expert panel

Be willing to keep less timely ideas on your radar for future consideration. As a manager, you're responsible for leading a team that can help the company thrive. That is why it's necessary to foster a work culture where everyone's voice matters and they feel heard. If you are seeking team feedback on innovation and new ideas to move the business forward, it can be hard at times to decide which ideas have potential and which ones deserve your attention and should be tested.  Below, 10 members from Fast Company Executive Board share their best strategy for implementing their team's ideas diplomatically and in a timely manner.

15 ways to keep your product or service relevant after the launch

expert panel

Here's how to build product and service momentum that continues to resonate with customers.  How do you keep the buzz going about your company's new product or service when the thrill of the launch is gone? It starts by treating the initial launch as just the beginning—with no foreseeable end in sight. Brand leaders can master this strategy by creating fresh content and sourcing updated data analysis that will give current and potential customers something to talk about. Below, 15 Fast Company Executive Board members share additional best practices to keep your company newsworthy during and beyond the initial buzz.

18 executives discuss their professional drive and determination

expert panel

What inspired your career path? There are a variety of reasons why people choose to go into business or become interested in a specific career industry sector. Some would say that the key to finding your calling is to do what you love or pursue an area where your skills can truly make a difference in the lives of others. Here, 18 business leaders from Fast Company Executive Board weigh in on what inspired them to seek and maintain their current position as a professional in their succeeding organizations.

Company details

Amazon Web Services (AWS)



Company size

10,001 plus