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Jack Borie

Chief Marketing OfficerUbix Labs

Encinitas, CA

Member Since July 2023

About

Executive Management - Forbes Council & Inc. 500 CMO & COO / GTM & Growth Strategy / Lean-Agile Transformation

Published content

The high cost of hype: The delicate balance of marketing in tech startups

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When start-up CEOs are forced to drive growth at all costs, who is ultimately responsible for the legitimacy of marketing to investors and customers? CMOs own the company messaging, but are they responsible for ensuring its accuracy?

Thinking about repackaging your brand's product image?

expert panel

14 steps to consider before making a marketing design switch that could confuse or alienate loyal customers.  It may be time to update your product in the marketplace; however, it's important to do your research and revisit how and why the brand was successful in the first place. You may not necessarily need a full overhaul to remain competitive and relevant in the current market space. It may just take a tweak here and there to highlight a timeless feature that consumers still care about. Taking this approach and reaching out to collaborate with your PR department is a smart way to put your brand over the top for continued success among competing companies in the industry. Below, 14 Fast Company Executive Board members each offer one idea to keep in mind when preparing for a package redesign of an established product that needs a bit of modernization in these current times.

Are you thinking about launching your own business?

expert panel

19 factors for employees to keep in mind before they leave their day jobs for entrepreneurship.  If you've always wanted to launch your own business and you're thinking that now is the time, slow down a bit to ensure you're making the right moves that will put you strategically ahead in the long run when it comes to laying out your future company's success and where you see yourself and team years from now.  In today's volatile marketplace, nothing is secure, and when you've been working at a corporation for a long time, you've gotten used to receiving certain perks and a support system that will disappear once you're out on your own. That's why conditioning a new mindset is just as important as getting your financial house in order before you jump ship. Here, 19 experts from Fast Company Executive Board each offer their advice to help leaders who've decided to fly solo anyhow and make a better transition from the corporate world to entrepreneurship without missing a beat.

Is crowdfunding the right choice for your potential biz upstart?

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Here's what 11 thought leaders suggest aspiring entrepreneurs consider before they go all in on a digital fundraiser. If you are trying to launch a business and are strapped for cash, crowdfunding is a viable option that many successful entrepreneurs have invested their time and hope in to get their new venture off the ground and running. The process of asking for help publicly on social media platforms may sound pretty straightforward, but there is a lot more at risk, including your long-term reputation. Below, 11 experts from Fast Company Executive Board offer one factor that every entrepreneur should consider if they are thinking about starting a crowdfunding campaign to launch their new business.

15 business tactics to build connections and grow your brand 

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There's a better way to reach direct consumers in the digital marketplace. In a fickle economy that is difficult to gauge from one moment to the next, the worst thing that brand leaders can do is to take their consumers for granted. Having an open-door policy on social media or even meeting face-to-face with current clients and customers is always a good way to gain a better understanding of what the consumer is looking for and going through. Engaging in those types of conversations upfront will only help a growing business thrive further in the future. It also helps leaders and teams strengthen client relationships and build better trust. Here, 15 Fast Company Executive Board members share one tip to help brand managers and their teams stay accountable and better connected to their customers in the digital marketplace.

8 ways to scale your marketing department at every stage in business

expert panel

Leaders weigh in on how to leverage the right resources that will impact company success.  Building a successful household product or service is not just about a brand's ability to meet quarterly sales goals from year to year; it's also about hiring the right people, making the right investment decisions, and protecting the company's reputation through positive brand awareness.  That is where a powerful marketing team can come in handy, and it's worth putting time and monetary resources into having the best people on staff if you have the funds to spare, but what if you're on a small budget and need to scale back until you gain more financial leverage?  Here, Fast Company Executive Board members share eight tips that any business leader can implement to spread awareness about their organization—and make a substantial impact in the marketplace—every step of the way.

Company details

Ubix Labs

Industry

Technology

Company size

51 - 200