Jack Borie

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Leaders weigh in on how to leverage the right resources that will impact company success.  Building a successful household product or service is not just about a brand's ability to meet quarterly sales goals from year to year; it's also about hiring the right people, making the right investment decisions, and protecting the company's reputation through positive brand awareness.  That is where a powerful marketing team can come in handy, and it's worth putting time and monetary resources into having the best people on staff if you have the funds to spare, but what if you're on a small budget and need to scale back until you gain more financial leverage?  Here, Fast Company Executive Board members share eight tips that any business leader can implement to spread awareness about their organization—and make a substantial impact in the marketplace—every step of the way.

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Having a hard time finding potential new hires? Here are 18 methods for you to try at your next event. In a picky job market, the right career fair at the right time can be a win-win situation for the potential employer and the job seeker alike. It can cost a company a lot of money, however, if they are not focused on the right candidates who can fill their company's needs—right now.  But hiring managers should not solely rely on resume history—or if a candidate meets all 10 "job requirements"—as it's also crucial for the recruiter to find the right cultural fit and a team player who can help a department and company thrive in the long term. If you are scheduled to attend a career fair or networking event in the coming weeks or months, below, Fast Company Executive Board members each share one tip for leaders who want to attract the right new hires to work with.

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Here's how thought leaders are setting and achieving their short- and long-term goals—creatively. You can do it too. Whether you are planning your business career and the goals that you intend to accomplish or are thinking about certain expectations you have set for yourself in terms of personal aspirations outside of the 9-to-5 hustle and bustle, it's important to develop a plan and put it into action. You should also consider the process of writing it down on paper to keep it on your radar on a daily basis.  A vision board is a creative way to keep yourself inspired and flesh out your ideas and potential pathways to realizing your goals. To spark your ability to remain laser-focused and not give up on your path to success, experts from Fast Company Executive Board share how making a vision board inspires their determination and encourages them not to give up on themselves or their dreams. 

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11 essentials to consider before you announce your latest improvements. It's always an exciting time when a company is able to roll out new design enhancements for a mobile app, especially one that will include features perceived to be game-changing by industry standards. However, while it is necessary to stay tuned into the latest trends and be willing to accommodate your users' requests and needs, it's also important to know your limitations and consider your organization's strategy and vision. You also need to ensure that you don't overwhelm your customers by overloading them with too many features in one app all at once.  If your end goal is to provide a better service for current and potential clients and customers, here, 11 Fast Company Executive Board members share some key factors to keep in mind before you invest your time and money in the latest design process.

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Don't rush your business decision-making process.  There are certain financial dealings that can make or break a company's ability to thrive—whether the marketplace is up, down, or all over the place. That's why it's so important to put a strategy in place (and stick with it) that aligns with the company's core values, purpose, and longevity. Without that, it's very easy to become distracted by unproven trends and potential investments that may or may not be the best fit for your organization right now. To help leaders become better decision-makers when it comes to business and finance, here, 20 experts from Fast Company Executive Board each share one financial trap that leadership should avoid.

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10 reasons to consider this sales and marketing tactic—especially if you are in the early stages of your organization. If you are trying to raise brand awareness by educating consumers and potential customers about the types of products and services you are offering, then it might not be a bad idea to launch a pop-up shop or kiosk location to attract more interest and reach people where they're at. When you are just starting out in business, this type of solution is convenient and affordable because there is no long-term lease commitment. It also enables companies to create a sense of urgency because its location lacks permanency. Experts from Fast Company Executive Board know all about this alternative way of doing business. Here, they discuss how this method of selling can be successful and increase the bottom line of your digital or brick-and-mortar establishment.

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Applying the "show, don't tell" method in today's digital world can work wonders if you want to build your sales pipeline. When your sales and marketing team members are gearing up to promote your organization at a yearly in-person or hybrid-remote industry convention—in the new normal, it's always important to figure out the best strategy to effectively rise above the competitive noise and capture the attention of your target audience. So, how can company leaders elevate learning opportunities for current and potential customers to gather and retain information about their business products and services in the most efficient way? Below, 12 Fast Company Executive Board members share tips to keep consumers engaged and interested in what your brand has to offer, showing them why they should stick around to hear more and possibly give it a chance rather than moving on to another vendor.

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Here's what to do when your company—and customers—are being taken for a ride. In today's digital world, it's not unusual for consumers to be misled online, by phone, or in person by a fraudulent agent or entity posing as a well-known and trusted brand. So, what is the first thing a company's leadership team should do if the business and its customers fall prey?  Don't panic. Doing so could result in a misplaced overreaction that escalates the situation even further.  Instead, stop, take a breath, and assess all of the details: How and why has this happened? Next, create an immediate, transparent response to demonstrate your company's commitment to retaining the trust of loyal and potential customers and protecting its longstanding reputation in the marketplace. Whether you are seeking practical solutions to mitigate current circumstances or you want to proactively avoid being targeted in the future, nine experts from Fast Company Executive Board are here to offer some highly effective best practices.

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The following "strategic" patterns may push your company further away from its bottom-line business goals. If your brand's latest promotional strategy is entirely based on a trend that doesn't align with your company's core values and authenticity, then you should probably rethink your plans. You don't need to necessarily keep up with what the competition is doing.  Instead, turn your attention back to what your unique customers' biggest pain points are right now. These often change, so you need to be able to adapt to the specific needs of the people you want to serve. It also means taking your time to do the proper research and letting the data drive your decision-making process so you reach your desired results in the long run.  Many company marketers often struggle because they're wasting their company's time and money on the areas of advertising that don't resonate with their consumers at all. Here, 12 industry leaders from Fast Company Executive Board describe the nature of some of those pitfalls and why they should be avoided if you want to build a brand that is organically successful.