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Jack Borie

Chief Marketing OfficerUbix Labs

Encinitas, CA

Member Since July 2023

About

Executive Management - Forbes Council & Inc. 500 CMO & COO / GTM & Growth Strategy / Lean-Agile Transformation

Published content

18 expert tips for mastering your next media interview

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Here's what it takes to ace your next press interview, according to experts. When preparing for an interview on a live or on-demand platform, it's important to focus on both content and delivery. Whether you’re an introvert who prefers careful planning or an extrovert who feeds off energy, preparing yourself for an upcoming interview can ensure that you're represented accurately and positively.  From refining your key messages to honing your body language, there are a few things you can do to get yourself interview-ready. To that end, Fast Company Executive Board members share tried-and-true tips to ensure you’re ready to make the most of your time in the spotlight.

Embracing authenticity and engagement: TikTok for big brands

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TikTok’s unparalleled ability to engage users across all demographics makes it an essential tool for growing brands.

9 reasons brands are elevating their video marketing strategies 

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Consider these factors to engage your clients and grow your business. In a digital business economy, serving today's current and prospective customers who have short attention spans is becoming increasingly important but also a bit of a challenge. Whether a brand decides to post more meaningful content value on its YourTube channel or TikTok platform, the time is now for video engagement.  Otherwise, the company may be missing out significantly on elevating in a consistent and effective manner. Here, nine experts from Fast Company Executive Board share how business owners are leveraging video marketing to promote their brands' products and services, and how this strategy has been beneficial to their establishment's success. 

The high cost of hype: The delicate balance of marketing in tech startups

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When start-up CEOs are forced to drive growth at all costs, who is ultimately responsible for the legitimacy of marketing to investors and customers? CMOs own the company messaging, but are they responsible for ensuring its accuracy?

Thinking about repackaging your brand's product image?

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14 steps to consider before making a marketing design switch that could confuse or alienate loyal customers.  It may be time to update your product in the marketplace; however, it's important to do your research and revisit how and why the brand was successful in the first place. You may not necessarily need a full overhaul to remain competitive and relevant in the current market space. It may just take a tweak here and there to highlight a timeless feature that consumers still care about. Taking this approach and reaching out to collaborate with your PR department is a smart way to put your brand over the top for continued success among competing companies in the industry. Below, 14 Fast Company Executive Board members each offer one idea to keep in mind when preparing for a package redesign of an established product that needs a bit of modernization in these current times.

Are you thinking about launching your own business?

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19 factors for employees to keep in mind before they leave their day jobs for entrepreneurship.  If you've always wanted to launch your own business and you're thinking that now is the time, slow down a bit to ensure you're making the right moves that will put you strategically ahead in the long run when it comes to laying out your future company's success and where you see yourself and team years from now.  In today's volatile marketplace, nothing is secure, and when you've been working at a corporation for a long time, you've gotten used to receiving certain perks and a support system that will disappear once you're out on your own. That's why conditioning a new mindset is just as important as getting your financial house in order before you jump ship. Here, 19 experts from Fast Company Executive Board each offer their advice to help leaders who've decided to fly solo anyhow and make a better transition from the corporate world to entrepreneurship without missing a beat.

Company details

Ubix Labs

Industry

Technology

Company size

51 - 200