Jackie Cooper

Member Since 2022

Jackie Cooper

Global Chief Brand Officer

Edelman

United Kingdom

I have over 35 years entrepreneurial experience in global brand, creative, business and personality strategy. From multinationals to starts ups, I advise on business and communication challenges and create corporate and individual narrative for differentiation and reputation protection. I have extensive experience with brand and people crisis that need credible fixes. I co-founded JCPR in 1985 and we created lauded campaigns including the launch of O2, Playstation, Mary Kate & Ashley, Wembley Stadium and the final flight for Concorde. Our leading brand work across culture and entertainment nailed extensive media impact and won many industry awards. JCPR was acquired by Edelman in 2004 and I served as Creative Director and Vice Chair of Edelman UK, running clients including Dove Campaign for Real Beauty, Dirt is Good for Omo/Unilever and the Halo launch for Xbox, I also created our brand content and production resource. Moving to Global Chair of Creative Strategy, I then worked internationally and established Edelman’s formal creative offering, building a global community of 650 creatives, planners and production talent, as well as joining Edelman's Executive Committee. I led Edelman at Cannes, hosting events with Jamie Oliver, Will Smith and Ellen Pompeo and oversaw the firm’s first foray into the awards, garnering 65 Lions within the first 3 years across a roster of global clients. As Global Chief Brand Officer for Edelman, I work in a multi faceted role across client strategy and internally to strengthen our brand business and agency offer. Being alert to business, societal and cultural trends, through the lens of trust being the new brand equity, is key. I continue to advise notable names who have achieved fame and profile, ensuring they are protected and helping them establish the foundations for a compelling business and credible legacy. I love the creative possibilities at the intersection of culture, brand and entertainment, with several clients in this space. I am a NED for Jamie Oliver Holdings, working with the board on brand, business and global strategy. I am also a Trustee for GROW, a life skills education programme for kids, and an advisor for the foundation set up for my friend and educational and creative hero, Sir Ken Robinson. I was the first woman inducted into the PR Week UK Hall of Fame in 2018 and continue to proudly mentor people in the PR and brand business.


SKILLS

  • Integrated Marketing
  • Creative Strategy
  • Public Relations

RECENT CONTENT

December 1st, 2022

The best way to earn Gen Z's trust is to do what they do: Question everything

They have the power to influence for the greater good, and you have the power and scale to help them.

March 28th, 2022

How to partner with the right PR agency in business

13 questions to ask before you sign up with a public relations firm.


COMPANY INFO

Edelman

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.


AREA OF FOCUS

  • Public Relations
  • Digital Communications
  • Social Media Marketing

INDUSTRY

Marketing & advertising