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Jackie Cooper

Global Chief Brand Officer Edelman

London, UK

Member Since January 2022


Integrated Marketing
Creative Strategy
Public Relations


I have over 35 years entrepreneurial experience in global brand, creative, business and personality strategy. From multinationals to starts ups, I advise on business and communication challenges and create corporate and individual narrative for differentiation and reputation protection. I have extensive experience with brand and people crisis that need credible fixes. I co-founded JCPR in 1985 and we created lauded campaigns including the launch of O2, Playstation, Mary Kate & Ashley, Wembley Stadium and the final flight for Concorde. Our leading brand work across culture and entertainment nailed extensive media impact and won many industry awards. JCPR was acquired by Edelman in 2004 and I served as Creative Director and Vice Chair of Edelman UK, running clients including Dove Campaign for Real Beauty, Dirt is Good for Omo/Unilever and the Halo launch for Xbox, I also created our brand content and production resource. Moving to Global Chair of Creative Strategy, I then worked internationally and established Edelman’s formal creative offering, building a global community of 650 creatives, planners and production talent, as well as joining Edelman's Executive Committee. I led Edelman at Cannes, hosting events with Jamie Oliver, Will Smith and Ellen Pompeo and oversaw the firm’s first foray into the awards, garnering 65 Lions within the first 3 years across a roster of global clients. As Global Chief Brand Officer for Edelman, I work in a multi faceted role across client strategy and internally to strengthen our brand business and agency offer. Being alert to business, societal and cultural trends, through the lens of trust being the new brand equity, is key. I continue to advise notable names who have achieved fame and profile, ensuring they are protected and helping them establish the foundations for a compelling business and credible legacy. I love the creative possibilities at the intersection of culture, brand and entertainment, with several clients in this space. I am a NED for Jamie Oliver Holdings, working with the board on brand, business and global strategy. I am also a Trustee for GROW, a life skills education programme for kids, and an advisor for the foundation set up for my friend and educational and creative hero, Sir Ken Robinson. I was the first woman inducted into the PR Week UK Hall of Fame in 2018 and continue to proudly mentor people in the PR and brand business.

Published content

How Gen Z killed the purchase funnel


Brand-building today is about developing trust with your consumer and considering the whole relationship.

14 ways to build your business network and market exposure in 2023

expert panel

Don't be afraid to get out of your comfort zone and take the next step to increase your personal connections.  Whether you consider yourself an introverted or extroverted business person, it's always key to find a way to expand your network if you want to elevate your professional reputation and knowledge base. It can help you become more engaged in the industry or community you represent and share with others who are not inside your immediate circle. Below, 14 Fast Company Executive Board members discuss their ideas on how colleagues can become open to developing a new mindset and potentially provide resources for those in need through partnerships with other peers.

The best way to earn Gen Z's trust is to do what they do: Question everything


They have the power to influence for the greater good, and you have the power and scale to help them.

How to partner with the right PR agency in business

expert panel

13 questions to ask before you sign up with a public relations firm. If your startup business is growing by leaps and bounds and you're ready to enhance your brand name and services beyond social media, then consider partnering with a public relations agency that can build on your company's current success. Before you sign an agreement, however, you'll want to make sure that the firm can produce the results you are looking for and is able to put your latest achievements in front of the appropriate decision-makers that will bring you to that next crucial level in your specific industry. To give you further guidance on how to find the right PR agency that is fit for your business, below 13 Fast Company Executive Board members explain questions to ask that are just as important to consider during the selection process.

Company details


Company bio

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.


Marketing & advertising

Area of focus

Public Relations
Digital Communications
Social Media Marketing

Company size

5,001 - 10,000