Member Since January 2024
About
Jacqueline Woods, Teradata’s Chief Marketing Officer (CMO) and a vital member of the executive leadership, serves as the company’s principal storyteller. Her role encompasses steering all facets of marketing and communications. This includes strategic planning and execution, advertising, brand management, digital and social marketing, customer engagement, influencer marketing, public relations, events, corporate communications, and crafting exceptional customer experiences. Recognized as the “AI CMO,” she excels in showcasing customer outcomes, simplifying complexities, and highlighting the critical role of AI in creating and delivering value. Woods is renowned for her results-oriented leadership, driving corporate transformations using modern marketing methods that are grounded in data insights. Her remarkable contributions have garnered acclaim, including honors as a Marketing Visionary by Marketers that Matter, one of the Most Influential CMOs by Insights Success, and recognition among the Top 50 Women Leaders of Connecticut for 2023 by Women we Admire. Woods joined Teradata from NielsenIQ's executive leadership team where she spearheaded the revitalization of the company’s image, brand, and perception as Global Chief Marketing & Communications Officer. Her dynamic career and extensive professional background encompass a broad spectrum of expertise, diverse industry domains, driving strategic initiatives across both business-to-business and business-to-consumer landscapes. During her IBM tenure, she excelled as the CMO of IBM Global Partner Ecosystem Division, pioneering strategies in cloud, data, AI, and SaaS. Her impact also included leading offering management and strategy as CMO of IBM Global Financing. Woods’ journey also comprised a pivotal role at General Electric as the Global Head of Customer Segmentation & Customer Experience, and a decade-long tenure at Oracle, in the office of the CEO, complemented by significant contributions at Ameritech (ATT) and GTE (VZN). Beyond Teradata, Woods serves on the Boards of Avaya Holdings Corp. and Winnebago Industries, as well as the Board of Trustees for Community Reinvestment Fund USA and the Greater Fairfield County Foundation, Inc. A proponent of paying it forward, she is a founding member of the Black Executive CMO Alliance™. Woods holds a BS from the University of California, Davis, and an MBA from the Marshall School of Business, University of Southern California.
Jacqueline Woods
Published content
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All AI optimizations are based on data. The more trusted data you have, the more effective the tools can be.
expert panel
Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks. Many companies are using AI to increase efficiency and reduce costs. However, because this technology is still evolving, it can create disruptions in your organization's culture and workflow if not used effectively. Below, members of Fast Company Executive Board share their tips for using AI to increase growth while managing the potential risks involved. With a well-planned approach that focuses on organizational goals and measurements for success, your company can leverage AI sustainably to support your team.
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Here's how explainable artificial intelligence (XAI) can be used to address some of marketing's most pressing regulatory and ethical necessities.
expert panel
Don't sleep on yourself. Apply these brand strategies to remain diligent about pouring into your future no matter where you are in life or work. Whether you own your own business or represent your current employer, the fluctuating marketplace continues to demonstrate that nothing is guaranteed. That's why business owners who are also thought leaders and career professionals and are trying to elevate their industry stakes are all the wiser for nurturing their personal and professional brands simultaneously. It may mean taking up a course to update their skills or knowledge on a particular industry topic, or it could be as simple as becoming more intentional about connecting with like-minded industry peers and mentors. Either way, professionals who are proactive in ensuring they have the potential to grow outside of any one organization or business venture are more likely to set themselves on course to secure a stable outlook for their future no matter what conditions the economy is facing. Below, 12 Fast Company Executive Board members each offer one best practice for aspiring and current thought leaders who want to strengthen their personal and professional brands successfully.
expert panel
Industry experts share top tips to make your mark in business and continue to move ahead. When your brand is competing in a saturated market, it's important to figure out how to stand out from other businesses. But it's not about being the loudest voice online or placing out-of-home advertisements. Standing out is most effective when leaders do their research to understand who they are talking to and what will resonate with their audience. Below, 20 Fast Company Executive Board members each provide one successful tactic for reaching the right audience and staying visible in a crowded market without being spammy or offensively persistent.
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Feb 26, 2024
Knowing how to provide and oversee critical AI guidance is perhaps the most important new business skill that every executive needs to learn.
Company details
Teradata
Company bio
At Teradata, we believe that people thrive when empowered with better information. We offer the most complete cloud analytics and data platform, including for AI. By delivering harmonized data and trusted AI/ML, we enable more confident decision-making, unlock faster innovation, and drive the impactful business results organizations need most. See how at Teradata.com.