About
Jacqueline Woods, Teradata’s Chief Marketing Officer (CMO) and a vital member of the executive leadership, serves as the company’s principal storyteller. Her role encompasses steering all facets of marketing and communications. This includes strategic planning and execution, advertising, brand management, digital and social marketing, customer engagement, influencer marketing, public relations, events, corporate communications, and crafting exceptional customer experiences. Recognized as the “AI CMO,” she excels in showcasing customer outcomes, simplifying complexities, and highlighting the critical role of AI in creating and delivering value. Woods is renowned for her results-oriented leadership, driving corporate transformations using modern marketing methods that are grounded in data insights. Her remarkable contributions have garnered acclaim, including honors as a Marketing Visionary by Marketers that Matter, one of the Most Influential CMOs by Insights Success, and recognition among the Top 50 Women Leaders of Connecticut for 2023 by Women we Admire. Woods joined Teradata from NielsenIQ's executive leadership team where she spearheaded the revitalization of the company’s image, brand, and perception as Global Chief Marketing & Communications Officer. Her dynamic career and extensive professional background encompass a broad spectrum of expertise, diverse industry domains, driving strategic initiatives across both business-to-business and business-to-consumer landscapes. During her IBM tenure, she excelled as the CMO of IBM Global Partner Ecosystem Division, pioneering strategies in cloud, data, AI, and SaaS. Her impact also included leading offering management and strategy as CMO of IBM Global Financing. Woods’ journey also comprised a pivotal role at General Electric as the Global Head of Customer Segmentation & Customer Experience, and a decade-long tenure at Oracle, in the office of the CEO, complemented by significant contributions at Ameritech (ATT) and GTE (VZN). Beyond Teradata, Woods serves on the Boards of Avaya Holdings Corp. and Winnebago Industries, as well as the Board of Trustees for Community Reinvestment Fund USA and the Greater Fairfield County Foundation, Inc. A proponent of paying it forward, she is a founding member of the Black Executive CMO Alliance™. Woods holds a BS from the University of California, Davis, and an MBA from the Marshall School of Business, University of Southern California.
Jacqueline Woods
Published content
expert panel
With today's tech tools at their fingertips, business leaders and their teams are learning to redefine the creative process. Artificial intelligence has become an integral part of the design process in business, but how can leaders and teams incorporate AI without losing the essence of originality and human-driven creativity? Below, 15 creative professionals from Fast Company Executive Board each highlight actionable strategies they've taken to blend the strengths of AI-assisted tools with their human expertise. This approach allows design teams to stay innovative, maintain a unique voice, and leverage technology effectively. Bringing both aspects together is the key to creating designs that resonate with authenticity while embracing the future of design.
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To increase internal and public trust in AI, business leaders will need to choose between two approaches: AI solutions with human oversight, and human solutions with AI assistance.
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Nov 19, 2024
Fast Company Executive Board member Jacqueline Woods believes that data analytics and AI knowledge are key for the entrepreneurs of today, even if they aren’t running technology companies.
expert panel
Here are the go-to resources of leaders who are rising above their competition. For leaders, staying ahead of the competition in your industry requires more than just hard work. It calls for the right resources that provide timely insights, foster continuous learning, and help you adapt to industry shifts. Are you looking for a new go-to resource? If so, Fast Company Executive Board members share their favorites below. Whether it’s a trusted publication, an analytics tool, or a community network, it can make the difference between keeping pace and setting the pace in today's market.
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Fast Company Executive Board member Jacqueline Woods believes that successful AI implementation starts with leaders asking if they even need AI in the first place.
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All AI optimizations are based on data. The more trusted data you have, the more effective the tools can be.
Company details
Teradata
Company bio
At Teradata, we believe that people thrive when empowered with better information. We offer the most complete cloud analytics and data platform, including for AI. By delivering harmonized data and trusted AI/ML, we enable more confident decision-making, unlock faster innovation, and drive the impactful business results organizations need most. See how at Teradata.com.