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Jaime Bettencourt's avatarPerson

Jaime Bettencourt

SVP, Global Account Management and MarketingMood Media

Charlotte, NC

Skills

Team Leadership
Marketing and Brand Strategy
Enterprise Sales

About

Senior executive with experience in sales, marketing and general management fueling double digit growth and innovation for companies operating at the intersection of media, content and technology. Proven strategic and inspirational leader with a track record in cultivating relationships, building teams and growing revenue. Expertise in aligning corporate strategy with growth plans and creating a collaborative culture. Passion for building cross-functional teams that are data and results driven. Experience in private equity owned company structures. Frequent speaker and moderator for retail industry engagements and featured in numerous publications including Forbes, Women’s Wear Daily, AdWeek, Chief Marketer, SMB Retail Technology News, Chain Store Age, Retail Dive, Retail Customer Experience, Mobile Strategies 360, HOW Magazine, SXSW, Future Stores, Interactive Customer Experience, Wearable Technology UX, Retail Loco, and contributor to SharpHeels.

Published content

20 ways companies are leveraging AI to work smarter

expert panel

Business leaders across industries are leveraging AI to boost efficiency, improve decision-making, and provide deeper value to their clients. AI is rapidly changing how businesses operate, and the companies seeing the most value are the ones using it strategically. From streamlining internal processes to improving decision-making, AI has the potential to boost efficiency and your bottom line. But realizing those benefits takes more than plugging in a new tool; it requires clear goals, quality data, and strong human judgment. If you're seeking inspiration on business use cases for AI, the members of the Fast Company Executive Board share specific ways this technology has improved their operations.

18 ways to navigate business uncertainty in today's marketplace

expert panel

Apply these strategies to balance risks and stability and fortify your team's resilience. Leaders are often tested to their limits in today's rapidly evolving work environment and uncertain economic conditions. However, when challenges do arise, those are the moments when resilient leadership is the most important to inspire teams and ensure organizational survival and confidence. This will positively impact the company's long-term success. Below, 18 leading experts from Fast Company Executive Board weigh in on how to best cultivate resilience in leaders and the teams they manage, no matter what the marketplace looks like today or tomorrow.

Designing for experience: The power of how your store feels

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The most innovative retailers aren't marketing to demographic checkboxes.

20 ways businesses adapt to industry changes without losing momentum

expert panel

When external pressures force internal change, how you respond can either protect or reshape your brand, operations, and client relationships. Every business encounters moments when industry shifts demand a fast, thoughtful response. Whether it’s a regulatory change, market disruption, or evolving client expectations, adapting effectively is rarely straightforward. If you’ve faced this kind of pressure, you know how complex it can be to make operational changes while maintaining trust and continuity. To that end, Fast Company Executive Board members discuss real-world challenges companies have faced and how they’ve adjusted without compromising their brand or service quality.

15 reasons companies can embrace AI without losing the human touch

expert panel

With today's tech tools at their fingertips, business leaders and their teams are learning to redefine the creative process. Artificial intelligence has become an integral part of the design process in business, but how can leaders and teams incorporate AI without losing the essence of originality and human-driven creativity?  Below, 15 creative professionals from Fast Company Executive Board each highlight actionable strategies they've taken to blend the strengths of AI-assisted tools with their human expertise. This approach allows design teams to stay innovative, maintain a unique voice, and leverage technology effectively. Bringing both aspects together is the key to creating designs that resonate with authenticity while embracing the future of design.

18 ways to win at social media in business

expert panel

Apply these principles to stay relevant and keep up with the care and concerns of your community of followers. There are so many daily responsibilities that an entrepreneur will need to juggle effectively if they plan to grow their business past the five-year milestone. Hiring a reliable, capable team is the first step to taking some of the load off.  To stay connected with current clients and potentially reach new ones in today's digital world, one area that companies cannot afford to sleep on is developing a regular social media presence that engages and educates consumers about the brand. Here, 18 leading experts from Fast Company Executive Board each weigh in on one best practice every busy entrepreneur must implement (and why), no matter what.

Company details

Mood Media

Company bio

Mood Media leverages cutting-edge digital technology, curated and original creative content, and design expertise to create personalized, engaging encounters in every guest journey. Serving more than 500,000 customer locations in over 140 countries, Mood reaches 165 million+ consumers each day.

Industry

Technology

Area of focus

Digital Signage
Sound & Audio-Visual
Retail Media

Company size

1,001 - 5,000