Jaime Bettencourt

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The most innovative retailers aren't marketing to demographic checkboxes.

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When external pressures force internal change, how you respond can either protect or reshape your brand, operations, and client relationships. Every business encounters moments when industry shifts demand a fast, thoughtful response. Whether it’s a regulatory change, market disruption, or evolving client expectations, adapting effectively is rarely straightforward. If you’ve faced this kind of pressure, you know how complex it can be to make operational changes while maintaining trust and continuity. To that end, Fast Company Executive Board members discuss real-world challenges companies have faced and how they’ve adjusted without compromising their brand or service quality.

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With today's tech tools at their fingertips, business leaders and their teams are learning to redefine the creative process. Artificial intelligence has become an integral part of the design process in business, but how can leaders and teams incorporate AI without losing the essence of originality and human-driven creativity?  Below, 15 creative professionals from Fast Company Executive Board each highlight actionable strategies they've taken to blend the strengths of AI-assisted tools with their human expertise. This approach allows design teams to stay innovative, maintain a unique voice, and leverage technology effectively. Bringing both aspects together is the key to creating designs that resonate with authenticity while embracing the future of design.

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Apply these principles to stay relevant and keep up with the care and concerns of your community of followers. There are so many daily responsibilities that an entrepreneur will need to juggle effectively if they plan to grow their business past the five-year milestone. Hiring a reliable, capable team is the first step to taking some of the load off.  To stay connected with current clients and potentially reach new ones in today's digital world, one area that companies cannot afford to sleep on is developing a regular social media presence that engages and educates consumers about the brand. Here, 18 leading experts from Fast Company Executive Board each weigh in on one best practice every busy entrepreneur must implement (and why), no matter what.

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If you’re struggling to spot disengagement, these expert strategies from Fast Company Executive Board members will help you re-engage your team. It’s no secret that disengaged employees can quietly impact a workplace's overall productivity and morale. From missed deadlines to declining enthusiasm, recognizing the subtle signs of disengagement is often the first step toward addressing the issue. The challenge lies in identifying these red flags early and employing effective strategies to re-engage your team before the problem escalates. Below, Fast Company Executive Board members share practical tips for spotting disengagement and actionable solutions to cultivate a motivated and committed workforce. Whether you’re a manager, business owner, or team leader, their advice will help you create a workplace where everyone feels connected and empowered.

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Discover expert strategies for fostering meaningful connections and building a supportive virtual culture in the era of AI and remote work. With the rise of AI and an increasing number of employees working remotely, maintaining human connection within your team has never been more critical. Although technology provides remarkable tools for efficiency and productivity, it also presents challenges in preserving the personal touch that drives team cohesion and morale. Below, 20Fast Company Executive Board members share their best tips for encouraging human connection in a digital-first workplace. These strategies can help you create meaningful connections, encourage collaboration, and build a supportive virtual culture.