Jake Carter

Member Since 2021

Jake Carter

Chief Innovation Officer & Partner


Dallas/Fort Worth Area

Jake is Chief Innovation Officer and a Partner at digital consulting firm Credera, where he is responsible for the firm's innovation services and oversees the Experience Design practice area. His work focuses on innovation strategy, product strategy, new products and services, and user-centered design. Prior to joining Credera, Jake was a product manager at Zynga, where he worked on new game development. Previously, he worked at Google with the Online Operations, People Operations, and Google Apps teams. In addition, Jake has led early-stage startups and worked as an independent web designer. He graduated from Northwestern University with a Bachelor of Arts, with Honors, and earned an MBA with Distinction from the Kellogg School of Management at Northwestern University. Outside the office, Jake can be found spending time with his wife and three children.


  • Innovation & Growth
  • Business Model Innovation
  • Innovation


September 21st, 2022

What is a product manager, anyway?

While the exact responsibilities vary from company to company, there are three core components of a product manager’s job: understanding needs, prioritizing work, and motivating stakeholders.

April 14th, 2022

11 advantages of introverted leadership

Being an observant but active listener speaks volumes.

February 10th, 2022

5 lessons about innovation from the New York Times spelling bee

When you think you’ve thought of everything, you haven’t.

November 19th, 2021

15 ways leaders can diagnose the reasons for rapid turnover

If you’re seeing high rates of resignation, these strategies can help you identify the reasons why.



Credera is a global boutique consulting firm focused on strategy, innovation, data, and technology with approximately 1,750 consultants around the globe who daily live out our mission to make an extraordinary impact on our clients, people, and communities. Founded in 1999, Credera is headquartered in Dallas, Texas, and hosts offices in Houston, Denver, Chicago, New York, Los Angeles, Seattle, Atlanta, London, Manchester, Singapore, and Leeds. Find more information at www.credera.com.


  • Innovation Management
  • Strategy
  • Information Technology