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Jake Carter

Chief Innovation Officer & PartnerCredera

Dallas, TX

Member Since October 2021


Innovation & Growth
Business Model Innovation


Jake is Global Chief Innovation Officer and a Partner at digital consulting firm Credera, where he is responsible for the firm's innovation services. His work focuses on innovation strategy, product strategy, new products and services, and business model innovation. Prior to joining Credera, Jake was a product manager at Zynga, where he worked on new game development. Previously, he worked at Google with the Online Operations, People Operations, and Google Apps teams. In addition, Jake has led early-stage startups and worked as an independent web designer. He graduated from Northwestern University with a Bachelor of Arts, with Honors, and earned an MBA with Distinction from the Kellogg School of Management at Northwestern University. Outside the office, Jake can be found spending time with his wife and three children.

Published content

15 ways smaller brands can infuse philanthropy with their mission

expert panel

Try these simple ideas to build the right community partnerships that make a difference. When you're a small business owner just starting out in the marketplace, one way to expand your reach and build stronger, authentic community relationships is by paying it forward to others who are in need.  There are plenty of creative ways to get started if you begin to think outside of the box to develop a relatable tie-in that also builds on the company's mission and credibility. Below are 15 experts from Fast Company Executive Board to share their tips.

8 essential skills of a successful product manager


If you’re looking to up your product game, here are eight crucial skills you'll need to hone to be a great product manager.

What is a product manager, anyway?


While the exact responsibilities vary from company to company, there are three core components of a product manager’s job: understanding needs, prioritizing work, and motivating stakeholders.

11 advantages of introverted leadership

expert panel

Being an observant but active listener speaks volumes. Just because you're not the most charismatic voice in the room or an extrovert, doesn't mean you're any less qualified to be an effective leader and command attention in the workplace. On the contrary, in addition to your professional background, it's your active listening abilities and emotional intelligence that draws people into your conversation.  To drive these points even further, a panel of Fast Company Executive Board members share 11 reasons why it often pays to be an introvert at your job.

5 lessons about innovation from the New York Times spelling bee


When you think you’ve thought of everything, you haven’t.

15 ways leaders can diagnose the reasons for rapid turnover

expert panel

If you’re seeing high rates of resignation, these strategies can help you identify the reasons why. When a company is experiencing high attrition rates, it isn’t always easy to pinpoint the reason (or reasons) employees are leaving. Countless factors can influence someone’s decision to stay at or leave their place of employment; some are within the organization’s control, and some are not. However, when a company is seeing steady turnover, there are likely one or more underlying problems that are happening on the inside. It’s critical for leadership to identify those issues to prevent even more employees from leaving—especially in today’s tight workers’ market. If your company is struggling with steady or growing employee turnover rates, try these 15 strategies from the members of Fast Company Executive Board to get to the root of the problem. The sooner you discover the cause(s), the sooner you can implement real solutions.

Company details


Company bio

Credera is a global boutique consulting firm focused on strategy, innovation, data, and technology with approximately 5,000 consultants around the globe who daily live out our mission to make an extraordinary impact on our clients, people, and communities. We work with market leaders across sectors including McDonald's, Google, Lilly, Mercedes-Benz, Southwest Airlines, Pfizer, Mars, HBO, and ExxonMobil. We are fortunate to have been named a Forbes Best Management Consulting Firm, a Financial Times Leading Management Consultant, a Fortune Best Place to Work, and a Forrester Digital Transformation Leader. Find more information at



Area of focus

Innovation Management
Information Technology

Company size

5,001 - 10,000