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Jason Dorsey

Gen Z and Millennial Researcher, Bestselling Author, and Global Keynote SpeakerThe Center for Generational Kinetics

Austin, Texas Area

Member Since February 2021




My passion is uncovering generational discoveries that drive results for leaders. These discoveries enable clients to solve challenges and grow much faster. I do this in four ways: - Keynote speaking: 1,000+ standing ovations from Singapore to Amsterdam - Unique research: 65+ generational studies from China to Germany - Writing: 5 books, including my new bestseller, Zconomy - Corp board member and advisor: public co boards to venture-backed startups My 700 past clients include every major industry, many of the biggest global brands and employers, as well as prominent VC and PE firms. I’ve been on 200 TV shows from The Today Show to 60 Minutes. I love separating generational myth from truth through data. My specialty is uncovering hidden behavioral drivers that bring a new perspective to solving generational challenges and driving innovation. In my day job, I'm President of The Center for Generational Kinetics, the #1 Gen Z and Millennial research, speaking, and strategic advisory firm. We help 100+ clients annually, from global tech companies and financial institutions to automakers, startups, and institutional investors. I wrote my first bestselling book at age 18. My new book is Zconomy: How Gen Z Will Change the Future of Business--and What To Do About It. I’m also a Millennial married to a Gen X'er and we have a Gen Z daughter! GEN Z AND MILLENNIAL KEYNOTE SPEAKER My customized in-person and virtual keynotes combine CGK's unique research with specific actions you can use to drive measurable results. My talks are funny, too. Fast Facts: - Delivered virtual presentations to over 100,000 leaders - Headlined sold-out events from Singapore to India, Mexico, and Chile - Inducted into the National Speaker Hall of Fame More at GEN Z AND MILLENNIAL RESEARCHER I lead CGK's generational research and strategic consulting around the world. We uncover new solutions to generational challenges facing clients, such as - Unlocking record sales for a multi-billion dollar online retailer - Reinvigorating a global brand to win affluent Millennials - Taking a financial institution from last to first in employee retention News Appearances: - 60 Minutes, The Today Show, CNN, CNBC, and 200+ TV shows - The New York Times, Fortune, Wall Street Journal and 100s more Access our research: FUN FACTS - Inc. 5000 list - twice - Austin Fast 50 winner - Won Austin Under 40 Entrepreneur of the Year Award for Education at age 25 - My daughter is named after my great-grandmother, Rya - I met my wife at a Willie Nelson concert. Really.

Company details

The Center for Generational Kinetics

Company bio

We solve your generational challenges. As the #1 Millennials and Gen Z research and solutions company, we solve the frustrating challenge generational differences bring to your sales, marketing, management, and thought leadership. Over 150 clients per year count on us to grow their sales with Millennials and Gen Z, strengthen their workforce across generations, and become research-based thought leaders in their market. For example: We helped a global automaker launch a new car for Millennials which became one of their most successful launches ever. We took a flat-lined CPG brand and grew it 10% in one-quarter in a declining market, and we took a client from last to first in employee retention in less than 6 months. Our strength is applying real data and our extensive cross-industry research to your generational challenges to deliver practical solutions for you with outcomes you can measure. We deliver these results through custom research and solutions relationships as well as keynote speaking. Our keynote speakers have received over 1,000 standing ovations from audiences as few as 10 Board Members to as large as 16,000 entrepreneurs in an arena. The Center's team has been featured on 60 Minutes, 20/20, The Today Show, The View, The Early Show, The New York Times (cover story!), The Washington Post (Feature Story), The Wall Street Journal, and over 100 more outlets. Contact Ceren at our office to see how we can help you drive measurable results across generations: +1 512-259-6877 - Read about our Millennials research and Gen Z solutions work here: - See our latest Millennials and Gen Z research here: - Read about all four generations here: The Center for Generational Kinetics: We Unlock The Power of Generations Through Research and Solutions


Corporate leadership

Area of focus

Keynote Presentations
Digital and Retail Consulting
Gen Z Research and Consulting

Company size

11 - 50