Member Since 2021
Building a platform to improve customer experiences. Always putting small businesses first.
Business leaders discuss their best practices.
A successful webinar will engage, educate and possibly persuade its target audience and keep the host top of their mind for their future needs.
Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service.
Is your company meeting its bottom line—or consumed by brand network hype?
The market is down, it can be extremely difficult for small business owners to elevate sales opportunities with potential clients and customers or form new business partnerships and close deals at a steady pace. They're competing with some of the biggest players in the industry—let alone other startups—and that's no easy feat.
Top business leaders discuss the most effective approaches they've utilized to increase their customer reach.
An experience doesn’t have to turn a customer into a passionate advocate in order to keep him or her spending more.
Evaluating the potential for improvement on these core online-business components is essential to elevating a virtual organization.
Integration is an essential element when innovating for the SMB space.
Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers.
While email marketing can provide a great ROI, it has to be done the right way to make an impact.
Even if you're self-funded, there are affordable ways to recognize and reward your team for a job well done.
Here's how department leaders are breaking the conversation barriers to improve their team relationships.
The right automation slots into the way you’re already doing business and helps you get more growth from the sound instincts you have.
Developing a growth strategy is important, but it takes the right resources and circumstances to make it work right away.
It takes a special leadership skill set to successfully motivate and inspire employees that you don't see in person every day.
If you build technology or design solutions for others, take a closer look at how your own teams use those tools for comparable tasks.
How to keep your company's original mission relative to the future growth market.
Contrary to the fail-fast school of startup thinking, innovation doesn’t come out of a brainstorm session, land in the market, and then either win or lose.
Set your terms and conditions early to achieve a positive partnership and maximize outcomes.
10 ways to maintain relevance in an ever-changing digital work environment.
Do some spring cleaning by finding new ways to stay relevant and up-to-speed in your industry.
Feeling "stuck" can have a negative impact on multiple areas of your business. Thankfully, there are ways to reignite your creative spark.
The parameters of competition for talent have changed, and every business will need to rise to the challenge.
No matter how limited your business budget is, every company should find room for these essential line items.
Bringing in high-quality business leads doesn't have to cost a ton of money.
To truly innovate and tap into your company's full creative potential, you need a diverse workforce with equal access to opportunities.
If you want to grow a successful business and be sure that your clients are satisfied, it's important to track their digital footprint and exposure to your brand—every step of the way. By doing so, you'll be able to quickly address any questions, concerns, or deal-breakers that may come up immediately. This will help in reassuring them that they've made the right decision engaging with your company's products and services.
In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets.
Many businesses pride themselves on culture without thinking through the real implications that could have in the hiring process.
Here are 16 tips to consider before your staff members dive into training for the latest software tools.
There’s more to supporting the missions of nonprofits than just writing checks.
There’s a huge difference in the level of commitment to acting on customer insight—and there’s a huge difference in where it can take you as a business.
Some regular practices may seem harmless but can hinder your effectiveness as a leader.
The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.
No entrepreneur starts their business journey knowing everything, so it helps to have some hints from those who have walked the path before them.
The growing popularity of livestreamed video content can give businesses a great new way to connect with customers.
A conversation with an underperforming employee is a delicate situation that must be handled with care.
How to use customer experience automation to the best of your ability.
You can't improve what you don't measure, so make sure you're keeping an eye on your customer experience metrics.
Every professional story includes some mistakes and missteps—including the stories of successful entrepreneurs and business leaders.
Today’s consumers want to engage with the human beings behind a brand, not faceless corporations.
Artificial intelligence has the potential to streamline everything from data science to content creation.
Research shows that the pandemic has disproportionately affected the well-being and careers of people of color, and employers need to implement measures to mitigate that impact.
ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 145,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 100,000 of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month.