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Jason VandeBoom's avatarPerson

Jason VandeBoom

Founder & CEOActiveCampaign

Chicago, IL

Member Since March 2021

Skills

Marketing
Online Marketing
Product Management

About

Building a platform to improve customer experiences. Always putting small businesses first.

Published content

15 business strategies to expand your audience

expert panel

Here's how to have a greater community impact in diverse markets—nationally and globally. If you're ready to expand your business into a new or unfamiliar market, proactive research is essential to assess what is currently missing and how your brand can offer the best solutions. In addition, collaborating with local partners or hiring staff from the targeted region enables you to keep your ear to the ground from day one and learn to speak the language.  Leading experts from Fast Company Executive Board have been there, and realize, it's not about simply setting up shop in a new location, it's about build meaningful relationships that will be beneficial for community and company growth. Consider the following 15 tips to grow your business successfully in diverse markets. 

Decoding the evolution of AI: From concept to collaboration

article

As we marvel at AI's current accomplishments, it's important to reflect on the journey that brought us here and contemplate the path forward.

12 methods brands can use to strengthen B2C relationships

expert panel

Apply these strategies to ensure your company is sending the right message to gain consumer trust and loyalty. With artificial intelligence tools at their fingertips, brand leaders can better assess where the consumer market is heading and how to address the challenges of the day. Using digital results to reframe an email or marketing campaign may be an effective way to stand out as a go-to company that can find solutions, but connecting in a meaningful way will solidify a stronger business relationship. Below, 12 Fast Company Executive Board members each provide a strategy for new or established brands to improve B2C relationships and grow their business by leaps and bounds.

15 ways to find investment funds and kickstart your business

expert panel

Finding startup investment capital doesn't have to be an obstacle to your success. Securing the necessary investment funds to kickstart your venture can be a challenge that even the most capable entrepreneurs face. However, with the right networking strategies and preparation, startup founders can raise enough capital to reach their desired growth stage. Below, 15 Fast Company Executive Board members discuss a variety of methods and approaches budding entrepreneurs can utilize to access the funding they need. Here are their top-recommended strategies to turn your business dreams into a profitable reality.

14 tips to lower the risks of launching a successful business

expert panel

Apply these steps to get (and keep) your company off the ground. There is a traditional assumption that if a business is still around—and thriving—after its first five years in the marketplace, then chances are the leadership and team are bound to see their company survive to take further strides. Now, in the new norm, with a global economy that is constantly changing and a digital culture to keep up with, business owners must work double time if they want their products or services to remain relevant in the public eye and gain the attention of potential new clients and customers.  If your company is still fresh out of the gate and looking for smart strategies to keep growing, tapping into the experience of successful entrepreneurs is a big help. Below, 14 experts from Fast Company Executive Board each offer one tip to help startup owners find ways to mitigate risk as they work to grow their businesses.

Is your business’s creative content becoming too bland?

expert panel

Here's what you might be missing when it comes to attracting and retaining new audiences. In the business world, content is king. This is especially true when you're trying to capture a long-term, loyal audience of potential clients and customers who can help your company grow. But it's not just about promoting your brand of products and services. Being too salesy too soon is often a turn-off for most potential customers. If you take the time to get to know them and their company on a deeper level, you'll have a better opportunity to turn your business into one that is worthy of their long-term trust and loyalty.  To better equip content teams in the coming year, 16 experts from Fast Company Executive Board each share one detail to help them understand how to create relevant content that speaks to their potential and current customers—whether it be through the company website, social media channels, video blogs, or email newsletters.

Company details

ActiveCampaign

Company bio

ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 145,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 100,000 of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month.

Industry

Technology

Area of focus

Email marketing
Marketing automation
Sales automation

Company size

501 - 1,000