Jay Steven Levin

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Here's how digital tools are helping leading business experts collab smarter. As technological innovations continue to evolve in today's digital landscape, the ability that companies now have to compete in the marketplace is more democratic. A brand's product design and image can make or break a consumer's decision.  There are a variety of tools currently available that are built to streamline the workflows of creative marketing teams and bridge communication gaps to make collaborative projects seamless. Below, six experts from Fast Company Executive Board weigh in on the role technology plays in enhancing a creative team's productivity.

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Here is how to keep your organization and its employees safe from hackers. As the digital landscape continues to expand in the marketplace, having a company strategy to prevent costly cybersecurity threats is now a necessity—not a "nice to have." Getting your employees on board and up to speed starts by setting the best example from the top down to encourage your entire team to take the cybersecurity risk management procedures much more seriously. Here, 14 Fast Company Executive Board members provide their top solutions for setting their teams up for success and remaining updated about the latest phishing attacks and how to steer clear. With consistent training and the right mindset, your team will thank you in the long run for helping them stay well-prepared for what's to come.

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When used correctly, consider AI technology as a minor contributor to your daily workflow, not a major threat to your current role. Marketing is all about the creative process of the human mind, but after so many years of coming up with brand campaigns, it's not surprising that new ideas can sometimes grow stale. That's where the evolution of AI tools comes in.  Whether companies are using artificial intelligence to gauge a potential customer base or to spark an attention-grabbing subject line in the latest email newsletter, most teams realize the benefits of utilizing AI responsibly to personalize their brand communications and increase their daily productivity with the help of automation. To demonstrate how AI tools have improved their quality of work life and technological mindset, 14 members from Fast Company Executive Board each offer one specific way marketers can treat AI as a "tool in the shed" to support their creative outlet process, not take it away.

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It's your delivery that truly counts. Implement these tips if you want prospective customers to take action regarding your brand. Whether you are marketing a product to build on the momentum of your latest campaign, or delivering a well-thought-out pitch to a venture capitalist for additional funding, storytelling is an essential part of the process that will elevate your company's growth potential and credibility in the marketplace. Below, 19 Fast Company Executive Board members each offer their best tip for developing a storyline that will make a strong impact and get people excited about your business enough to take a significant call to action that will reflect on quarterly growth.

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Here's how to elevate your personal brand of social influence in today's digital economy. When American YouTuber and actor Lucas Cruikshank was the first person to reach $1 million subscribers on his Fred channel in the early-to-mid 2000s, it gave potential social entrepreneurs—before anyone truly knew what that title meant—a glimpse of how far engaging content creation could take them. Fast forward to today's competitive marketplace, where everyone is always feeling the pressure to be "on" social media platforms and pair that with an uncertain economy—it takes much more than one's ability to hype up their target base about a product or service. Being comfortable networking with like-minded individuals or brands who are willing to ally will help each stakeholder grow further and faster.  In an ever-changing digital space, the best path for social entrepreneurs to make the most impact in their industries—promoting their cause through aligned partnerships—may not be written in stone, however, nine experts from Fast Company Executive Board each share strategies on what is currently working for some of the leading influencers in today's social economy.

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The right talent acquisition strategies can help ensure your company’s long-term success. Every successful company needs a strong talent acquisition strategy. Whether you're focused on building a robust pipeline, streamlining your onboarding process, or leveraging analytics to predict future needs, the right approach can drive sustainable growth and keep your organization competitive.  Below, Fast Company Executive Board members share how their talent acquisition strategies are shaping the future of their organizations. Here's what they've found to work well and how you can apply these insights to your own talent acquisition efforts.