Skills
About
Jen Jones is an enterprise technology business leader with an extensive track record of architecting and leading high performance global marketing organizations. She serves as commercetools’ first chief marketing officer, where she oversees brand, communications, demand and lead generation, performance and analytics, content, insights, and product and partner marketing worldwide. commercetools, the leading provider of composable commerce, provides its customers with the essential components required to build and run distinctive shopping experiences. Since her joining, the Munich-headquartered startup grew its marketing organization impact, launched its award-winning Naysayer brand campaign, secured numerous major deals with iconic household name brands, and achieved centaur status (100M+ ARR).

Jen Jones
Published content

article
Businesses that get this right won’t just keep up with the competition—they could define what personalized commerce looks like in the years ahead.

expert panel
10 leadership skills that are must-haves in today's AI age. With the growing AI-driven business landscape, it's becoming even more essential for company leaders to harness these new systems of creativity and operational processes through a human-centered lens that keeps the customer experience at the forefront while allowing for ethical decisions. Leaders who embrace this mindset are not only prepared for change but are actively seeking it. But success in today's modern work environment isn't just about "thinking" ahead—it's also about being willing to pursue a different approach to problem-solving and staying flexible in the face of challenges. Here, 10 experts from Fast Company Executive Board offer their thought leadership on the traits that are the most valuable to demonstrate in a world increasingly shaped by AI.

expert panel
Does your management style foster collaboration and trust? Behind every successful leader, is a great team, but finding the right people to support your mission and move your company forward is not always so easy to achieve—especially if you are just starting in business. At its core, a reliable, high-performing team is rooted in trust, collaboration, and clear communication among its leaders and team members. In addition, managers who consistently support, respect, and value their direct reports are more likely to create a work culture environment that builds better relationships and motivates people to contribute their very best each day. The leaders of Fast Company Executive Board understand what it takes to put the right team in place because it's also essential to them being able to focus on other areas of the business and worry less. Below they each share one best practice for building a high-performing team that can drive innovation and creativity across the organization.

article
Here’s how to cut through the noise, assess staying power, and invest in tech that delivers enduring value.

expert panel
Choose the best tools and technologies for driving your company’s growth and operational efficiency with the help of expert-endorsed strategies. Having the right tools and technologies can help your company grow and increase its operational efficiency. However, when choosing solutions, the number of options can be overwhelming. To help you make an informed decision, 20 members of Fast Company Executive Board share their top strategies for evaluating tools and technologies. With these tips, you can assess and select tools that best streamline your operations and foster sustainable growth.

expert panel
By addressing certain key factors and planning for anticipated challenges, organizations can successfully tap into global talent. Hiring internationally brings both exciting opportunities and unique challenges. As companies consider a truly global talent pool, they must also consider the legal and regulatory requirements to ensure compliance in each country. Additionally, cultural differences, language barriers and time zone variances can impact effective team collaboration and communication. To leverage the benefits and mitigate the challenges of hiring international talent, the members of Fast Company Executive Board share key considerations to keep in mind.
Company details
commercetools
Company bio
commercetools is a global commerce company and the market leader in composable commerce. We enable companies to flexibly customize, tailor and scale shopping experiences across markets. Our composable commerce platform equips some of the world’s most influential businesses with tools to remain agile, future-proof digital offerings, reduce technical risks and costs, and build outstanding experiences that drive revenue growth.