Member Since August 2024
Skills
About
Currently Chief Marketing Officer at LiveRamp (RAMP). I am a global marketing executive with 20+ years of experience in both B2B and B2C companies including Microsoft (MSFT), Starbucks (SBUX), Zuliy (ZU), and SAP (SAP SE). I have leadership breadth in go-to-market strategy, brand, communications, demand generation, partner marketing, field marketing, and product marketing. I have expertise leading, structuring, and scaling marketing at high-growth businesses. Passion for building high-performing, collaborative, diverse, results-oriented teams.
Jessica Shapiro
Published content
expert panel
In today's competitive economy, a little marketplace disruption may be just the formula a company needs to stand out among its competitors and make some noise. Over the years, some of the best innovators were able to create their own categories in the marketplace. If you think about how some of the most popular brands have achieved as household names, it takes more than just hiring a creative marketing team to come up with great ideas. From a mobile app on the latest smartphone that tracks your steps on a daily walk, to a digital shopping cart at the grocery store designed to cut your time in half, launching an item that lands right with potential customers also requires the company to identify the "it" factor that solves to a consumer's biggest concerns. At the end of the day, it's essential to establish how to make work and home lifestyles easier for their target consumers. Ten leading experts from Fast Company Executive Board each offer their tips to build a loyal customer base that will strengthen your business.
Company details
LiveRamp
Company bio
LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.