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Jo Ann Herold

Founder & Chief Executive Officer & VP of Marketing / PR at Georgia State (Interim)Herold Growth Consulting

Atlanta, GA

Member Since October 2023


Brand Development


I learned early in my career how much I love to grow brands and work with teams. My secret sauce is I setting strategic brand direction, creating a culture of innovation and inspiring cross functional teams to create, lead and grow. A c-suite, omni-channel, and purpose-driven executive, I have a proven track record of delivering record-breaking financial results and transforming brands, teams, and cultures where I previously, served as the Chief Marketing Officer for The Honey Baked Ham Company (twice), Interface, Inc., and VP of Brand & Communication for Arby's. In all cases, the brands had positive year-on-year sales and profit growth. The work has been recognized, including two Effie’s. Also, a recipient of the National Diversity Council’s Most Powerful & Influential Women, a Lifetime Achievement from the AMA, and received the AMA's Marketer for Good. A lifelong learner, am an Executive in Residence at Georgia State University, where I teach strategic marketing for executive MBAs and facilitate the CMO Roundtable. I am passionate about using marketing as a strategy to create results, impact, and positive change and have an executive coaching diploma from Emory. And that is also why I wrote an Amazon Best Selling book, titled Living on a Smile, and I speak regularly on topics such as purpose, brand, leadership, growth culture and innovation.

Published content

Lightning in a bottle: 7 ways to lift up a team


These 7 L’s can help motivate you and the people you impact to create and drive meaningful results for your business.

16 tips for coaching future leaders and nurturing their success

expert panel

Encouraging your team to be problem solvers is a better way to build trust and keep them engaged in the process. Unleashing your full potential as a leader begins with having the willingness to embrace your own humility and enable others to shine. Empowering others to find the right solutions when they are faced with business challenges is an essential part of delegating responsibilities and building stronger teams. When it comes to helping direct reports develop decision-making strategies at work,16 experts from Fast Company Executive Board agree that it is much better to "coach" people rather than "manage." This is how potential successful leaders continue to grow.

13 ways thought leaders can grow their podcast following and create engaging content

expert panel

From podcast novice to professional, here's how to gain followers and create engaging content with the popular entertainment outlet. Now, more than ever, podcasts are at the forefront of entertainment. As a thought leader with a podcast, you may have wondered how to gain traction in the popular entertainment sphere without compromising your original purpose for the podcast. To assist in this journey, Fast Company Executive Board members provide tips for growing your podcast following and creating engaging, relevant content to make an impact. With these expert recommendations, you can captivate and grow your audience effectively without losing sight of your original goals.

15 ways to maximize sponsorships and partnerships at annual conferences

expert panel

Follow these tips to increase your company's ROI on conference sponsorships and collaborations. Whether you're a sponsor or a collaborative planning partner, being involved in industry conferences is a huge opportunity to expand your company's reach. Both virtual and on-site events provide a chance for you to grow your customer base, gain exposure among professionals in your field and even shape industry trends. To that end, 15 Fast Company Executive Board members share their insights on maximizing the impact of these annual events on your organization. From collaborating with complementary businesses to creating engaging experiences, these strategies can help you make the most of your conference participation.

19 tips for company leaders seeking media coverage and strong media relationships

expert panel

These strategies can help you forge good relationships with the press and encourage positive PR for your business. Media coverage and strong press relationships are often essential for elevating your company's public-facing profile. But how do you effectively engage with the press and create a business relationship that benefits both parties? Below, Fast Company Executive Board members offer their best tips for leaders who want to connect with journalists and secure valuable media exposure. Read on for their recommendations on navigating press relations and securing positive media coverage.

Learning to lead effectively in the workplace: 16 tips to success

expert panel

Business experts share what it takes to manage a company and its people. Leading an organization to success can be a tremendous amount of pressure, but managing teams and being a positive influence on how they see the institution can be an even trickier balance to strike—whether you are new or seasoned when it comes to guiding direct reports in the workplace. Here, 16 Fast Company Executive Board members each talk about the most important thing they have learned in their current role about how to lead others in an organization or department.

Company details

Herold Growth Consulting

Company bio

Proven strategic brand, innovation, marketing, coach and growth expert specializing in growing brands and people. Clients range across industries including: fast moving consumer brands, agency, manufacturing, non-profit and education. And, at our core, all of our clients are purpose-driven businesses and seek sustainable growth solutions. Former CMO of HoneyBaked Ham (twice) and Interface, Inc (NASDAQ: TILE). Fast moving, we take an entrepreneurial approach, and scale business and projects with expertise based on client needs and assemble teams that include "All the Right People" based on the scope. All I can say is that we love what we do and it shows! Oh, and check out my book on Amazon @


Marketing & advertising

Area of focus

Brand Marketing
Public Relations

Company size

2 - 10