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Jo Ann Herold
Founder & Chief Executive Officer & VP of Marketing / PR at Georgia State (Interim)Herold Growth Consulting
Member Since October 2023
Skills
About
I learned early in my career how much I love to grow brands and work with teams. My secret sauce is I setting strategic brand direction, creating a culture of innovation and inspiring cross functional teams to create, lead and grow. A c-suite, omni-channel, and purpose-driven executive, I have a proven track record of delivering record-breaking financial results and transforming brands, teams, and cultures where I previously, served as the Chief Marketing Officer for The Honey Baked Ham Company (twice), Interface, Inc., and VP of Brand & Communication for Arby's. In all cases, the brands had positive year-on-year sales and profit growth. The work has been recognized, including two Effie’s. Also, a recipient of the National Diversity Council’s Most Powerful & Influential Women, a Lifetime Achievement from the AMA, and received the AMA's Marketer for Good. A lifelong learner, am an Executive in Residence at Georgia State University, where I teach strategic marketing for executive MBAs and facilitate the CMO Roundtable. I am passionate about using marketing as a strategy to create results, impact, and positive change and have an executive coaching diploma from Emory. And that is also why I wrote an Amazon Best Selling book, titled Living on a Smile, and I speak regularly on topics such as purpose, brand, leadership, growth culture and innovation.
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Jo Ann Herold
Published content
![17 reasons biz leaders should also consider teaching](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_webp%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F08%2F17_benefits_and_challenges_of_teaching_as_an_adjunct_professor.jpg&w=3840&q=75)
expert panel
Here's why sharing your expertise as an adjunct professor with the next generation of leaders can be rewarding but challenging. Taking on an adjunct professor role offers leaders a special opportunity to share hard-earned insights with the next generation. This role can be incredibly rewarding, as it allows you to shape future leaders while leaving a lasting professional legacy. However, translating industry experience into an academic setting comes with its own set of challenges, particularly in adapting to different learning styles and expectations. Below, Fast Company Executive Board members share their thoughts on the benefits and hurdles of stepping into this educational role.
![10 ways to persuade others with purpose](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_webp%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F09%2F10_ways_to_persuade_others_with_purpose.jpg&w=3840&q=75)
article
Sep 3, 2024
Here are 10 tips to transform your presentations into impactful takeaways.
![9 tips for business owners searching for brick-and-mortar real estate](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_webp%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F08%2Ffceb-ep-1920x1080-9_tips_for_business_owners_searching_for_brick-and-mortar_real_estate.jpg&w=3840&q=75)
expert panel
Business owners must carefully evaluate key factors to ensure their brick-and-mortar locations are set up for long-term success. For any business owner, securing the right real estate for a brick-and-mortar location is a critical decision that requires careful consideration of several market factors. Decisions made during this process can have a long-lasting impact on a business’s success. Below, Fast Company Executive Board members offer valuable tips to help you make informed decisions when selecting a physical location for your business. From understanding current market trends to evaluating the long-term potential of a location, here's how these key elements can make or break the success of the business.
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expert panel
Online platforms like LinkedIn provide opportunities for career professionals to gain a foothold while transitioning to new industries. Many professional skills translate well from one industry to another. For job seekers who are looking to change industries, it's important to be specific about how their professional experiences will help them be successful in their new chosen field. One way to do this is to leverage online platforms to showcase your expertise and transferrable skills. To help, 20 members of Fast Company Executive Board share strategies for translating existing skills into new career paths to stand out to potential employers. Follow their advice to build your professional network, showcase past projects, and provide thoughtful commentary on relevant topics to establish yourself in a new industry.
![11 biz steps to embracing, promoting, and living the green life](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F08%2Ffceb-ep-1920x1080-11_biz_steps_to_embracing_promoting_and_living_the_green_life.jpg&w=3840&q=75)
expert panel
In the global marketplace, it is all or nothing—your brand's reputation is on the line. Before a company can adopt a green business values plan, the leadership team needs to be honest about their passion for sustainability in general because they will need to “walk the walk” if they want other stakeholders to buy into their green policies. Fast Company Executive Board members know all about following your North Star and what it will take to truly stick with it across every aspect of the establishment. Here, they offer 11 best practices for building a startup company with authentic green business practices. Demonstrating transparency and responsibility elevates a positive brand image in the local and global community.
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expert panel
Ignore your inner voice of self-doubt—you got this. Here's how successful thought leaders can start writing today, and keep going. For thought leaders who have solidified their reputation in a particular industry (or are looking to do so), one next step to build up credibility among colleagues and followers is to broaden their credibility by publishing a book. Doing so can help elevate trust and loyalty among your current audience. It may also bring in a new base to keep the momentum thriving in the future. If you've got plenty of ideas but don't think you have the time or patience needed to realistically get the job done, think again—11 experts from Fast Company Executive Board are here to help. They each share some tried and true best practices for a thought leader or influencer who wants to share their knowledge through book publishing for the first time. Here's how new writers can get their thoughts down on paper and expand their reach.
Company details
Herold Growth Consulting
Company bio
Proven strategic brand, innovation, marketing, coach and growth expert specializing in growing brands and people. Clients range across industries including: fast moving consumer brands, agency, manufacturing, non-profit and education. And, at our core, all of our clients are purpose-driven businesses and seek sustainable growth solutions. Former CMO of HoneyBaked Ham (twice) and Interface, Inc (NASDAQ: TILE). Fast moving, we take an entrepreneurial approach, and scale business and projects with expertise based on client needs and assemble teams that include "All the Right People" based on the scope. All I can say is that we love what we do and it shows! Oh, and check out my book on Amazon @ https://www.amazon.com/Living-Smile-Ways-Live-Life/dp/B0B8RLZVJB?ref_=ast_author_dp