Member Since November 2023
Skills
About
Designer, Entrepreneur, Inventor. Winner of the Smithsonian Cooper-Hewitt National Design Award. TED Speaker. Dezeen Designer of the Year Nominee. Fast Company's Most Important Companies in Design awardee.
![Joe Doucet's avatar](/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F944c3994-6209-41da-bcb8-9c238de26fdd.png&w=128&q=75)
Joe Doucet
Published content
![11 biz steps to embracing, promoting, and living the green life](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F08%2Ffceb-ep-1920x1080-11_biz_steps_to_embracing_promoting_and_living_the_green_life.jpg&w=3840&q=75)
expert panel
In the global marketplace, it is all or nothing—your brand's reputation is on the line. Before a company can adopt a green business values plan, the leadership team needs to be honest about their passion for sustainability in general because they will need to “walk the walk” if they want other stakeholders to buy into their green policies. Fast Company Executive Board members know all about following your North Star and what it will take to truly stick with it across every aspect of the establishment. Here, they offer 11 best practices for building a startup company with authentic green business practices. Demonstrating transparency and responsibility elevates a positive brand image in the local and global community.
![How design can play a significant role in the transition to a more sustainable economy and future](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F07%2FHow_design_can_play_a_significant_role_in_the_transition_to_a_more_sustainable_economy_and_future.jpg&w=3840&q=75)
article
Jul 17, 2024
Desire is powerful, so why isn't it being better deployed as a tool to help people want change versus accepting it, or worse yet, putting up with it?
![20 ways to boost your brand's credibility in the marketplace](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F12%2Ffceb-ep-1920x1080-20_ways_to_boost_your_brands_credibility_in_the_marketplace-scaled.jpg&w=3840&q=75)
expert panel
Whether you're building a small, medium, or large business, developing a credible company reputation that potential clients and customers can rely on is what truly matters at the end of the day. If you are just starting in business, it's oftentimes difficult to book and retain your first major client if they're not familiar with your work. Below, 20 Fast Company Executive Board members weigh in on the best ways to exceed customer expectations and create long-lasting loyalty—giving you the boost in credibility you need to win over potential clients.