Founder & CTOMarketKarma
Member Since July 2022
SEO expert, full-stack developer, technophile. Founder/CTO of MarketKarma. I drive revenue. All other metrics pale in comparison. Be it billion dollar brands or startups, I've spent the last two decades architecting technology solutions and innovative search marketing strategies (domestic & international) for e-commerce. I believe in the power of 'what if?'; leveraging hybrid expertise in software development and search marketing to achieve extraordinary results. My core competencies include organic search marketing (SEO), data wrangling (NLP/computational ontologies), and e-commerce marketing automation.
Carving out the time for self-improvement on the job can pay off big time. Whether you are a newcomer to the industry or a longtime go-to expert in your field, there is always something interesting to discover, so embark on being a consummate learner. No matter what the subject, you're bound to find plenty of resources, you just have to know where to look. As you elevate your skill set, put it into practice so you can also begin to teach other colleagues. By doing so, you'll not only absorb a technique, you'll be a master. Below, 13 Fast Company Executive Board members provide their best practices for approaching continued education opportunities—on the job, online, or on-site.
MarketKarma is a leading provider of search engine optimization (SEO) services for enterprise e-commerce. Search algorithms reward rich and targeted content. Taxonomies, templates, and assets in e-commerce platforms tend to be restrictive, inherently unstable, and may not fully differentiate product facets or leverage best practice markup. Escaping these constraints is critical to communicating value to the search engines and ranking effectively. Clients rely on our SaaS platform, MarketReach, to algorithmically enrich and extend their digital footprint, improving their organic search visibility at scale. The results are clear: higher rankings, more traffic, and ultimately — more revenue.