SEO Expert | Founder & CTOMarketKarma
Member Since July 2022
SEO expert, full-stack developer, technophile. Founder/CTO of MarketKarma. I drive revenue. All other metrics pale in comparison. Be it billion-dollar brands or startups, I've spent the last two decades architecting software solutions and innovative search marketing strategies (domestic & international) for e-commerce. I believe in the power of 'what if?'; leveraging hybrid expertise in software development, search engine optimization (SEO), and digital strategy to achieve extraordinary results. My core competencies include search engine optimization (programmatic strategy at the edge and technical SEO in complex enterprise architectures, running on polyglot stacks, often at global scale), web application development, e-commerce (acquisition strategy, site architecture), data wrangling (natural language processing and computational ontologies), and search marketing automation.
Apply these steps to get (and keep) your company off the ground. There is a traditional assumption that if a business is still around—and thriving—after its first five years in the marketplace, then chances are the leadership and team are bound to see their company survive to take further strides. Now, in the new norm, with a global economy that is constantly changing and a digital culture to keep up with, business owners must work double time if they want their products or services to remain relevant in the public eye and gain the attention of potential new clients and customers. If your company is still fresh out of the gate and looking for smart strategies to keep growing, tapping into the experience of successful entrepreneurs is a big help. Below, 14 experts from Fast Company Executive Board each offer one tip to help startup owners find ways to mitigate risk as they work to grow their businesses.
Carving out the time for self-improvement on the job can pay off big time. Whether you are a newcomer to the industry or a longtime go-to expert in your field, there is always something interesting to discover, so embark on being a consummate learner. No matter what the subject, you're bound to find plenty of resources, you just have to know where to look. As you elevate your skill set, put it into practice so you can also begin to teach other colleagues. By doing so, you'll not only absorb a technique, you'll be a master. Below, 13 Fast Company Executive Board members provide their best practices for approaching continued education opportunities—on the job, online, or on-site.
MarketKarma is a leading provider of search engine optimization (SEO) services for enterprise e-commerce. Search algorithms reward rich and targeted content. Taxonomies, templates, and assets in e-commerce platforms tend to be restrictive, inherently unstable, and may not fully differentiate product facets or leverage best practice markup. Escaping these constraints is critical to communicating value to the search engines and ranking effectively. Clients rely on our SaaS platform, MarketReach, to algorithmically enrich and extend their digital footprint, improving their organic search visibility at scale. The results are clear: higher rankings, more traffic, and ultimately — more revenue.