John Burke

expert panel

10 reasons to consider this sales and marketing tactic—especially if you are in the early stages of your organization. If you are trying to raise brand awareness by educating consumers and potential customers about the types of products and services you are offering, then it might not be a bad idea to launch a pop-up shop or kiosk location to attract more interest and reach people where they're at. When you are just starting out in business, this type of solution is convenient and affordable because there is no long-term lease commitment. It also enables companies to create a sense of urgency because its location lacks permanency. Experts from Fast Company Executive Board know all about this alternative way of doing business. Here, they discuss how this method of selling can be successful and increase the bottom line of your digital or brick-and-mortar establishment.

expert panel

Technology is changing the game for companies and job candidates in the workplace. The talent acquisition process looks a lot different today than it did way back when. Gone are the days when candidates could simply head out for the day to pound the pavement, sit inside the human resources lobby of their desired employer to fill out a long-form application, and hope to get an interview callback in a few days.  In today's digital world, how has technology helped your company streamline its hiring process for managers and potential new hires alike? Here, eight Fast Company Executive Board members weigh in on the features of virtual recruitment they've come to rely on in efforts to build dynamic teams and enhance future company success.

article

The promise of AI is real, but if individual tools don't play nicely, value remains siloed to those platforms instead of being shared as part of an efficient ecosystem.