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John William Patton

Executive DirectorProVention Health Foundation

Atlanta, GA

Member Since February 2024

Skills

Non-profits
Internal Communications
Business Strategy

About

I am a strategic business leader with experience in public health, media, marketing, politics and entrepreneurship. I have spent over 20 years growing ideas into opportunities, resulting in over $25 million in direct revenue generation, from relationships and business strategies. I have 10 years experience working with CDC and leading the ProVention Health Foundation to promote prevention of chronic disease and related risk factors. I am the author of the book, Brainless Health, and I speak to audiences about the their power to simply and powerfully improve their health. Prior to my work in public health, I founded and led a communications, marketing and manufacturing firm for 15 years that generated over $10 million in product sales. I managed employees, projects, deadlines and budgets. I led all product development that resulted in more than 300 product designs and distribution across all 50 states, Europe and Asia. Following the sale of that company, I joined Firefly Communities as their Chief Marketing Officer and led their efforts to build America's first CottageTown, a second-home community, on 500 acres of Lookout Mountain. I am the founder and CEO of Fairhill Marketing, a design, translation and marketing company. I am an Eagle Scout, Mortar Board member and Cum Laude graduate from the University of Delaware in Mass Communications. I earned a fellowship from the National Journalism Center in Washington, D.C. I studied at City University in London and have completed executive leadership programs at the Jack Welch Management Institute. I am the President of my Home Owners Association and avid tennis player in Atlanta, GA where I live with my extremely talented wife and five beautiful children.

Published content

20 tips for business leaders trying to attract their target audience

expert panel

Industry experts share top tips to make your mark in business and continue to move ahead. When your brand is competing in a saturated market, it's important to figure out how to stand out from other businesses. But it's not about being the loudest voice online or placing out-of-home advertisements. Standing out is most effective when leaders do their research to understand who they are talking to and what will resonate with their audience. Below, 20 Fast Company Executive Board members each provide one successful tactic for reaching the right audience and staying visible in a crowded market without being spammy or offensively persistent.

Company details

ProVention Health Foundation

Company bio

Prevention starts with education and awareness that will radically impact disease prevention in both large populations and individual lives. We leverage the work of our partner the National Association of Chronic Disease Directors (NACDD) and its more than 7,000 members. Thus, we have access to federal, state and local health agencies, countless community coalitions, councils and committees, as well as hundreds of public health subject matter experts in every state and US Jurisdiction. ProVention is uniquely positioned to stand alongside health systems, corporate employers, community health workers, benefits managers, insurance providers, government health agencies, and patient advocacy groups.  It is only through such partnerships that we move the needle toward increased health and well-being.  We look forward to partnering with you.

Industry

Social impact & nonprofit

Area of focus

Disease Prevention
Chronic Disease Prevention
Chronic Disease Management

Company size

2 - 10