Member Since December 2023
Skills
About
Jon Forst, co-founder and primary organizational force behind Trademark, is a master storyteller. His ability to bring corporate messages to life is borne of a lifelong love of global travel, a formal education in TV and film production at University of Maryland, and 25+ years of creating corporate events for the most important and discerning companies in technology, biotech, pharma and fin-tech. Jon brings a unique ability to envision events that ignite emotions, ideas, and audience engagement. His unique super power is envisioning and transforming nondescript venues into immersive spaces that turn brands into experiences that reach people and inspire them to believe and act. Jon pushes the boundaries of the possible, and ensures that the client, extended, and core team members come together to deliver flawless, memorable experiences in the real world, virtually, or in a hybrid scenario.
Jon Forst
Published content
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Here are 7 strategies to ensure your in-person sales kickoff events are packed with value for attendees.
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The artifacts of intentional culture guide our client relationships and are the foundation of building an ever-growing book of business—even in challenging times.
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It can be difficult to stand out from your competition when trying to hire top talent; with a strong company culture, it's easier. When it comes to standing out in a competitive job market, your company's culture can be a crucial influence in attracting and retaining top talent. A workplace that is vibrant, inclusive, and supportive not only sets an organization apart from its competitors but lends itself to employee satisfaction and productivity. Here, Fast Company Executive Board members discuss how companies can use their culture as a key differentiator from their competition. With these strategies in mind, you can cultivate a work environment that attracts the top candidates in your industry.
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Is your business team getting the most ROI from this growing technology? If not, lean in to explore these additional benefits. As the uptick in generative AI continues to be at the forefront of company workflow in many cases, it's not only relied upon for the efficiency of data and daily tasks, it's also useful to boost brand creativity that will lead to increased growth and a brighter future for the establishment. To help business teams think outside the box on ways to get the most ROI from AI tools they've enlisted, 16 Fast Company Executive Board members offer their best practices to incorporate generative AI into new products and services.
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Consider these best practices before your loyal audience is thrown off by the company's latest innovations. If you're thinking about upgrading your legacy product or service that loyal customers have come to recognize and respect, it's okay to make some necessary tweaks to keep up with the times, but it's also more crucial to engage your audience in the conversation about potential changes. This will help you better understand their views from a user's perspective. To help company leaders maintain their credibility while staying relevant in the marketplace, 12 Fast Company Executive Board members discuss other steps business professionals can take to develop an innovative mindset when it comes to revamping a traditional item or creating a new one altogether.
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May 13, 2024
With every decision or interaction, you, as a leader, are making a mark. To be an intentional leader, ask yourself what mark you'll leave.
Company details
Trademark
Company bio
About Trademark Events Trademark, Inc. is a full-service, global event production company that has worked with important brands across technology, biotech, pharmaceutical, education, philanthropy, and financial services companies to imagine, define, produce, and execute award-winning corporate events since 1998. Based in San Francisco, CA, and New York, NY, Trademark combines technology, visual arts, event acumen, and creativity to produce immersive experiences that influence, educate, and inspire attendees in person, virtually, and hybrid environments. Borne of the film and entertainment industry, Trademark productions connect with and engage audiences with content and execution that strengthens brands, customer relationships, and revenue. To learn more, visit wearetrademark.com, or follow us on LinkedIn, X, or Instagram.