
Jonathan Fields
Founder/CEO of Spark Endeavors & Good Life ProjectSpark Endeavors | Good Life Project®
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About
I'm a dad, husband, award-winning author, founder/CEO of Good Life Project, Inc., executive-producer/host of the top-ranked Good Life Project® podcast, founder/CEO of Spark Endeavors, and chief architect behind the Sparketypes®, an archetyping system and set of tools tapped by over 670,000 individuals and organizations to identify, embrace and cultivate work that makes people come alive, and equip organizations and leaders to better inspire extraordinary work.

Jonathan Fields
Published content

expert panel
The path to a successful online business starts with understanding what your customers need and building every decision around that insight. Launching an online business means making bold decisions from day one—what to sell, who to target, and how to stand out in a crowded market. The most successful founders don’t wait for perfect conditions; they validate demand early, build trust fast, and solve real problems better than anyone else. Every move is intentional, and momentum matters more than perfection. To help you cut through the noise and gain traction, 14 Fast Company Executive Board members share hard-won strategies for building online businesses that last.

expert panel
In today's digital landscape, a great podcast builds a following, sparks conversation, and earns repeat listeners. Launching a podcast is easy—building one people actually want to listen to is another story. With thousands of shows fighting for attention, success comes down to what you say, how you say it, and who you're saying it to. Strong production helps, but standout content starts with clarity, originality, and a clear connection to your audience. To help you create a series that lasts, 14 Fast Company Executive Board members share their best strategies for producing podcast content that engages, delivers value, and builds loyal listeners.

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Keep your business priorities straight by focusing on the most impactful areas. Running a business is a game of competing priorities, both day-to-day and long-term. With so many areas to tend to, business owners can easily favor certain tasks over others—including those that aren't necessarily the most impactful. To help, the members of Fast Company Executive Board discuss the things business owners tend to put too much weight on and why overprioritizing these areas can limit growth. They also share their insights on what business owners should focus on instead to achieve lasting success.

expert panel
Aug 22, 2024
Is your team in a safe space to collaborate and share? Maintaining a successful business in the marketplace not only depends on brand loyalty from customers but also on the creative health of the company's employees. Fostering a company culture that makes staff members feel psychologically safe enough to express their interests and brainstorm with others will also demonstrate how much their contributions to the organization are valued. To help business leaders create a better work atmosphere, boost team productivity and morale, and spark innovation to move forward together, 18 Fast Company Executive Board members each offer one tip that leadership teams can do to support their employees' creative health at work.

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Here are key strategies to grow in confidence and strengthen business relationships. Contrary to popular belief, a successful, savvy business person is not necessarily always the biggest extrovert in the room. Improving your active listening skills and post-meeting communication strategies also play a part in capturing the attention of peers or direct reports regularly. This is key to building stronger team relationships. By leaning into what makes them a little different from their outspoken counterparts, introverts are likely to have a positive impact in their place of business. If you're an introvert in the workplace and unsure about how to leverage your "superpower" as a reserved business professional who wants to get ahead, below, 18 experts from Fast Company Executive Board offer their tips on how to build your comfort level in engaging with others and being an effective communicator.

expert panel
Here's what you might be missing when it comes to attracting and retaining new audiences. In the business world, content is king. This is especially true when you're trying to capture a long-term, loyal audience of potential clients and customers who can help your company grow. But it's not just about promoting your brand of products and services. Being too salesy too soon is often a turn-off for most potential customers. If you take the time to get to know them and their company on a deeper level, you'll have a better opportunity to turn your business into one that is worthy of their long-term trust and loyalty. To better equip content teams in the coming year, 16 experts from Fast Company Executive Board each share one detail to help them understand how to create relevant content that speaks to their potential and current customers—whether it be through the company website, social media channels, video blogs, or email newsletters.
Company details
Spark Endeavors | Good Life Project®
Company bio
Good Life Project inspires, educates and supports a global community in the pursuit of a live well-lived. It also produces one of the top-ranked podcasts in the world with more than 1.2-million downloads/month and guests that span music, art, industry, science and life. Spark Endeavors is a training organization built around the Sparketypes and the Sparketype® assessment that delivers validated, behavior-changing insights into what makes people come alive and how to harness that wisdom in life, leadership, and beyond.