Founder/CEO of Spark Endeavors & Good Life ProjectSpark Endeavors | Good Life Project®
Member Since February 2021
I'm a dad, husband, award-winning author, founder/CEO of Good Life Project, Inc., executive-producer/host of the top-ranked Good Life Project® podcast, founder/CEO of Spark Endeavors, and chief architect behind the Sparketypes®, an archetyping system and set of tools tapped by over 670,000 individuals and organizations to identify, embrace and cultivate work that makes people come alive, and equip organizations and leaders to better inspire extraordinary work.
Here's what you might be missing when it comes to attracting and retaining new audiences. In the business world, content is king. This is especially true when you're trying to capture a long-term, loyal audience of potential clients and customers who can help your company grow. But it's not just about promoting your brand of products and services. Being too salesy too soon is often a turn-off for most potential customers. If you take the time to get to know them and their company on a deeper level, you'll have a better opportunity to turn your business into one that is worthy of their long-term trust and loyalty. To better equip content teams in the coming year, 16 experts from Fast Company Executive Board each share one detail to help them understand how to create relevant content that speaks to their potential and current customers—whether it be through the company website, social media channels, video blogs, or email newsletters.
Unlocking the potential of writing a book goes far beyond merely sharing knowledge and stories. As a New York Times bestselling author of eight books and the founder of Legacy Launch Pad, a collective that helps business owners publish authority-building builds, I've seen the power of influence that comes from publishing quality thought leadership. Not only can the process of publishing a well-crafted book land you speaking gigs around the world and reach new clients and partners, but it can also push your boundaries and help you find clarity in your own ideas. If you're a business leader or industry expert who is hesitant about authoring a book, I asked eight members of Fast Company Executive Board Book Authors, a community I lead, to speak from their experience about how their book(s) changed the game.
Implement these strategies for start-up success. It's tough out there when you are trying to build brand recognition and rise above the noise. When you are just starting out in the marketplace as a business owner, how do you attract loyal clients and partnership deals? Below, 14 Fast Company Executive Board members discuss the most important factors in developing the brand identity that you want to be known for. Once your leadership team establishes that, it's essential that you continue to stand on the reputation that you want to build.
Hope for the best. Plan for disruption. Life is full of uncertainties, and that includes an unpredictable business environment. What can leaders do to secure their company's future and team stability during tough economic times? One solution is to prepare and plan ahead—based on the market trends—so your company and stakeholders will be ready and skilled to face the challenges that may come your way. Here, Fast Company Executive Board members share their go-to methods that leaders can implement to effectively manage the risk and uncertainty in their day-to-day business operations.
If you want to strengthen your professional network, skills and knowledge, making time to attend industry conferences can be a great strategy. As a business professional, attending an industry conference can be a valuable opportunity to learn from experts, network with peers and stay current with the latest industry trends and innovations. Whether attending in person or virtually, these events provide a unique chance to gather insights, ideas and best practices that can help you stay ahead of the competition. Below, 15 Fast Company Executive Board members share some of the big benefits you can gain from attending an annual industry conference, from creating new partnerships to learning new information about your industry. Consider their insights the next time you hear of an upcoming event you may want to attend.
Greater engagement with the corporate sustainability movement can serve your brand, its employees and its customers. Many employees today want a company that supports environmental sustainability or works toward an eco-friendly future. It's important that companies consider different ways to incorporate their sustainability values into their company mission so that it's clear to all employees and customers what they support. As a leader, there are a few simple ways to ensure that your employees are engaged in the overall environmental sustainability goals that you've set. Below, 15 Fast Company Executive Board members shared their best advice for enhancing their company's engagement in sustainability.
Spark Endeavors | Good Life Project®
Good Life Project inspires, educates and supports a global community in the pursuit of a live well-lived. It also produces one of the top-ranked podcasts in the world with more than 1.2-million downloads/month and guests that span music, art, industry, science and life. Spark Endeavors is a training organization built around the Sparketypes and the Sparketype® assessment that delivers validated, behavior-changing insights into what makes people come alive and how to harness that wisdom in life, leadership, and beyond.