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Joseph Santana

CEOJoseph Santana LLC

New York, NY

Skills

Business Consulting
Corporate Strategy
Public Speaking

About

Joseph Santana, the CEO of Joseph Santana LLC, is a visionary powerhouse in today's business landscape. As a futurist, author, and captivating keynote speaker, Joe is the foremost authority on designing and driving groundbreaking DEI solutions that foster measurable social progress and equally measurable economic prosperity in our rapidly evolving 21st century. His latest book is the new DEI and ERG Frontier, published in 2022.

Published content

20 business leaders share their best advice for the next generation

expert panel

For new leaders and entrepreneurs, success depends not just on innovation but on adaptability, resilience, and human connection. The modern marketplace is fast-moving, tech-driven, and constantly evolving. The business landscape looks a lot different than when today's top leaders first got their start, and the lessons they've learned along the way can help inform the leadership approaches of future executives and entrepreneurs. Below, 20 Fast Company Executive Board members share their best advice for the next generation of business leaders. From embracing failure to building authentic relationships, these insights can help rising professionals lead with purpose and thrive in an ever-changing world.

How some corporations miscalculated the impact of abandoning DEI—and what leaders can do differently

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Why have so many CEOs miscalculated the financial impact of abandoning DEI, and how can they realign their strategies to avoid further damage?

10 business tips to create inclusive products and work environments

expert panel

Despite DEI rollbacks, some company leaders remain rooted in their initial choice to prioritize inclusivity for their customers and staff. Amid recent pushback on DEI policies across the federal government, private company executives are also rolling back on their organizations’ earlier commitments to invest in DEI program initiatives for employees and the communities they serve.  However, other brand leaders are determined to remain connected with a broader, stronger, and more diverse audience base to fuel company growth. And whether it relates to team functionality or delivering high-value products and services, these 10 experts from Fast Company Executive Board know just how important it is to build personalized, user-friendly products and processes that benefit all. Below,  featured members each share one way for companies to embed DEI into business design for more inclusive products and work environments.

Why claims that employees don’t care about DEI may be misleading

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Employees are frustrated with the superficial efforts companies often make under the DEI banner, which do not address their real issues.

16 steps to building a diverse and inclusive workplace at all levels

expert panel

Listen to your people and learn how to foster employee engagement every day. Hiring the right people is the key to success at any company, but to keep them growing and willing to stay on board, the leadership team must learn to understand what gets their employees out of bed in the morning to show up and do the hard work. Creating a work environment that makes everyone feel welcomed and heard is essential to help staff members continue to develop as they support each other and the company's progress in business. Below, 16 experts from Fast Company Executive Board each describe one measure that company leaders can adopt to foster a diverse workforce culture that drives innovation and employee satisfaction.

Are your company's original DEI efforts suddenly at a standstill? 

expert panel

Here are 12 reasons why equity and inclusion methods must move up another notch (the C-suite level) to reach desired outcomes and develop trustworthy employer-employee-consumer relationships. One of the reasons well-intentioned DEI initiatives often fall by the wayside in some work environments is because of the lack of full resources, expertise, and support that is required to keep them on the top of a company's agenda.  Introducing new strategies to address DEI shortcomings may sound good on paper during the initial push, but if the leadership team is unwilling or unable to provide the proper expectations, communications, and training as it relates to the company's core values and objectives, their efforts will continue to come up short.  To ensure DEI is given the attention it needs, 12 experts from Fast Company Executive Board each share their thoughts on why equity and inclusion efforts should be moved out of the HR department and elevated to C-level decision-makers instead.

Company details

Joseph Santana LLC

Company bio

Joseph Santana, LLC stands at the forefront of diversity, equity, and inclusion (DEI) leadership development, fueling organizations to thrive in the more demanding 21st-century landscape. With a portfolio of powerful brands, the company empowers DEI leaders to drive remarkable social and economic impact within their companies. Leading the pack are two exceptional brands: the visionary CDO PowerCircle and the trailblazing ERG PowerTalk podcast. The CDO PowerCircle members are influential DEI leaders representing organizations that generate a staggering three-quarters of a trillion US dollars in revenue with nearly one million employees. Meanwhile, the ERG PowerTalk podcast is broadcast over channels that reach an astounding audience of close to 300 million listeners. The podcast is a beacon of inspiration, offering invaluable training and development resources worth over a quarter of a million dollars. It equips resource group leaders to seize 21st-century opportunities and overcome challenges with unwavering confidence.

Industry

Corporate leadership

Area of focus

Business Development
Sustainability
Management Consulting

Company size

2 - 10