Skills
About
As the founder and Chief Executive Officer of the Alchemist Agency, I build the capacity of purpose-driven organizations, corporations, and executives. I am the President and Chief Advancement & Innovation Officer of Rising Tide Capital - a nonprofit committed to transforming lives and communities through entrepreneurship. My heart lies at the intersection of health and wellness, education, entrepreneurship, and housing. With more than 20 years of experience providing executive coaching, training and development, operations management, organizational design, policy development, contract and grant writing & management services - I am passionate about integrating data and technology to move people and companies from purpose to impact. As a community advancement and public health expert, I’ve developed initiatives that reach across disciplines to strengthen health and wellness. For example, the development of mixed-income, mixed-finance housing communities that address the social determinants of health, equity and human rights. I believe authentic connections open the door for engaging and complex communication. These conversations with ourselves and others provoke change and promote growth.
Joynicole Martinez
Published content
expert panel
Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. As advertising channels grow more saturated and consumer attention spans shrink, brands must be more intentional than ever about how they earn exposure. The strategies gaining traction now are those that build credibility over time—through honest storytelling, smart targeting, and meaningful customer engagement. From strategic partnerships and digital storytelling to data-driven outreach and customer-powered campaigns, today’s top leaders are rethinking how to connect with their audiences. Below, Fast Company Executive Board members share the time-tested advertising approaches they believe will have the biggest impact in the year ahead.
expert panel
Jul 28, 2025
To build brand loyalty and engagement on Substack, create unique content that your audience can't find anywhere else. In today's fickle social media climate, many business leaders and media influencers are turning to Substack as a more stable and direct way to connect with their audience. But standing out in someone’s crowded inbox requires more than just repackaging what you already post elsewhere. If you want to earn subscribers and keep them coming back, you'll need to offer something distinct, valuable, and personal—think unfiltered stories, actionable expertise, and exclusive insights. To help you start and grow your Substack base, 12 members of Fast Company Executive Board discuss how to create content that draws readers in and builds long-term engagement.
article
Jul 28, 2025
The future of economic growth isn't just about profit—it's about people, planet, and purpose working in harmony.
expert panel
The right financial advisor can help leaders of a growing business make smarter decisions and stay resilient in the face of change. As a business evolves, there often comes a point when leaders need expert guidance to manage complex finances, plan for growth, and protect what they’ve built. While a professional's qualifications are important, there are many other factors to weigh when choosing a professional in the finance world that you can trust. It's crucial to find someone whose approach, ethics, and understanding of your business truly align—and when you do, it can have a positive impact on your company's long-term success. To help you make this important decision, Fast Company Executive Board members share 13 key questions to think about before inviting a financial advisor into your inner circle.
expert panel
When it comes to building and protecting wealth, too many business leaders fall for myths and misconceptions that cost them in the long run. At its core, wealth management is about making thoughtful decisions to grow, protect, and pass on what you’ve built. For business leaders, that means managing not just personal finances but also how money moves through their companies, covering everything from tax strategy and risk management to succession planning. However, several common and persistent myths and missteps can stall or even hinder your financial well-being. To help you avoid these pitfalls, 14 Fast Company Executive Board members debunk the most common business wealth management myths and share what leaders should remember instead.
expert panel
Your brand's reputation doesn't have to waver just because the market does. In an unpredictable market, your brand’s reputation can feel simultaneously more fragile and more important than ever. A single misstep, a poorly handled crisis, or a lack of clear communication can erode trust faster than it’s built. To help you avoid a PR crisis, 20 Fast Company Executive Board members share their best practices for managing brand reputation. Follow their advice to strengthen and protect your brand, no matter the external circumstances.
Company details
The Alchemist Agency
Company bio
The Alchemist Agency builds the capacity of nonprofits, purpose-centered organizations, and executives. Our methodology begins with identifying obstacles to the achievement of objectives, we develop strategies for overcoming them, and provide training and support during the execution phase. The Agency defines actions that improve effectiveness and sustainability in terms of leadership and talent, financial stability, organizational strength, programmatic quality, and communications strategy. While a myriad of methods are responsive to these areas of potential growth, The Alchemist Agency focuses on coaching and training for Boards and professionals, grant writing, management, and reporting fundraising and donor management board governance human resources and change management storytelling and visual branding