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Justin Gray

Co-Founder / Managing DirectorIn Revenue Capital

Scottsdale, AZ

Member Since March 2023


Organizational Culture
Customer Service
Channel Partners


Imperfect. But highly skilled. I build businesses because I'm unemployable. I love learning and I try to spend as much time talking to business leaders and practitioners alike. Talk is cheap and bullshit walks. Most of my day is spent as the CCO of Shift Paradigm (, an agency rollup that acquired LeadMD which I took from my spare bedroom to 17MM in revenue. We’re now known as the consultancy that executes like an agency, started by implementing over half of the Marketo user base, now expanding into GTM strategy, tech & data and the RevOps vanguard, we believe that marketing must = growth. I started my own angel investing fund in 2018 and began making strategic investments in founders I believe in. Similarly, I also came on as a Limited Partner in Stage 2 Capital, focusing on growth-stage ventures. To round out my plate, and focus on a different kind of growth, my father and I own and operate a 130+ acre USDA Certified Organic Hemp farm in rural Missouri. We are pioneering the resurgence of the ‘new cotton’, which is a complete misnomer as hemp is one of the oldest crops on earth. We are one of the first certified organic hemp field growers to focus on the CBG cannabinoid, an innovative genetic cannabis strain with very real health benefits. In addition to all of the above, I love the written word. In 2008 I left my job as a VP of Marketing and Sales in a small niche industry with almost no personal brand or platform. Today I've become a recognized speaker and author published hundreds of times in top publications. In 2017 I started my very own column, 'Tribal Leadership', in Inc. Magazine.

Published content

Co-founder or no co-founder? Here’s how to make the right call


If you’re thinking about bringing on a co-founder, make sure you’re doing it for the right reasons and at the right time.

Inbound and outbound are no longer enough: Here’s what it really takes to grow


While inbound and outbound marketing can remain elements of your strategy, your overall strategic direction needs much more to succeed in the modern B2B landscape.

Too many promising startups are floundering: Here’s how venture capital firms can help


With such hurdles in place, only 8% of all funded startups actually return invested capital, leaving a very small cohort of “unicorns” to provide big returns.

Company details

In Revenue Capital

Company bio

There is a massive disconnect in the Venture Capital value proposition. It’s a known disconnect, and for capital allocators, an acceptable one. At the end of the day, VC’s are financiers. But Founders and Startups need more than Capital, they need expertise that drives results. We know this, because we are Founders. Operators. Go-to-Market experts. We’ve sat in the same seats building, growing and exiting businesses of our own while also consulting for thousands of the top mid-market and enterprise companies. We believe it’s unacceptable to see 92% of Founders as a write off. That’s why we created In Revenue. The first operator-immersive capital firm.



Area of focus

B2B customer acquisition
Career business operators
Partner Ecosystems

Company size

2 - 10