Karen Budell

expert panel

Applying the "show, don't tell" method in today's digital world can work wonders if you want to build your sales pipeline. When your sales and marketing team members are gearing up to promote your organization at a yearly in-person or hybrid-remote industry convention—in the new normal, it's always important to figure out the best strategy to effectively rise above the competitive noise and capture the attention of your target audience. So, how can company leaders elevate learning opportunities for current and potential customers to gather and retain information about their business products and services in the most efficient way? Below, 12 Fast Company Executive Board members share tips to keep consumers engaged and interested in what your brand has to offer, showing them why they should stick around to hear more and possibly give it a chance rather than moving on to another vendor.

expert panel

Business leaders share their thoughts on how to build your business the right way. Oftentimes, when business begins to pick up the pace and executives are able to maintain positive outcomes on their bottom line objectives, quarter over quarter, there's a sudden temptation to push the brand of products further to improve or expand upon its current offerings.   But depending on the economic climate in the overall industry, sometimes it's worth treading lightly and putting on the brakes to take your time and conduct further research before getting too far in over your head. Here, eight Fast Company Executive Board members offer one tip for brand leaders to carefully evaluate their existing products or services and identify opportunities for improvement or expansion.

expert panel

Now is the time to: reflect and pivot boldly toward your continued career growth and success. It's natural to be anxious or overwhelmed about a recent setback that you or your company may be experiencing in today's fluctuating economy. However, once you assess where things went wrong, you must dust yourself off, and make any necessary improvements (from lessons learned) that will help you stay on track, and set you up to be ready for the brighter days ahead.   At some point in their career, everyone faces some type of hardship—whether it's overcoming a job loss or not making the deal stick with a highly regarded potential client. In times like these, it's even more important to stay connected with trusted mentors and colleagues as you reflect on ways to improve your brand (personal and professional). We asked 20 Fast Company Executive Board members to each share their tips to encourage business professionals not to panic or give up on their short- and long-term goals no matter what marketplace analysts are reporting.

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Save yourself the frustration of staring at that infamous blinking cursor, and gift yourself the bandwidth to apply your personal touch and creativity to work—and avoid becoming obsolete.

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Customers of the subscription economy expect instant results, so it falls to businesses to provide value on day one and every day thereafter.