Karen Budell

Member Since 2023

Karen Budell

Chief Marketing Officer



Karen Budell is the Chief Marketing Officer at Totango, the industry-leading customer success platform, where she leads brand and content, events, growth marketing, product marketing, and sales enablement. Budell is an active member of CHIEF and serves on the Dean’s Board of Advisors at Quinlan School of Business at Loyola University Chicago. Budell previously worked at Momentive (MNTV), the maker of SurveyMonkey, where she served as Vice President, Brand Marketing. Previous to this, Budell spent nearly four years at Google where she worked on YouTube Ads and was a pivotal member of the Google Marketing Platform launch team.


  • B2B Marketing
  • Brand Building
  • Customer Experience


March 10th, 2023

How to rescue revenue retention

Customers of the subscription economy expect instant results, so it falls to businesses to provide value on day one and every day thereafter.



Totango is the industry’s only Composable Customer Success Platform, built on a modular foundation with embedded best practices to meet you where you are today and grow with you as your business needs change. Totango is quick to implement and integrate, fast to value, and efficient to own and operate. Many of the world’s fast-growing businesses and well-established software giants, including Tyler Technologies, Schneider Electric, and Aircall, use Totango to get real-time access to customer health, stay alert to risks and opportunities, and engage proactively and intelligently with their customers to increase net revenue retention and drive productivity within their organization.


  • Enterprise Software
  • B2B
  • Subscription Service