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Karen Budell

Chief Marketing OfficerTotango

San Jose, CA

Member Since February 2023


B2B Marketing
Brand Building
Customer Experience


Karen Budell is the Chief Marketing Officer at Totango, the industry-leading customer success platform, where she leads brand and content, events, growth marketing, product marketing, and sales enablement. Budell is an active member of CHIEF and serves on the Dean’s Board of Advisors at Quinlan School of Business at Loyola University Chicago. Budell previously worked at Momentive (MNTV), the maker of SurveyMonkey, where she served as Vice President, Brand Marketing. Previous to this, Budell spent nearly four years at Google where she worked on YouTube Ads and was a pivotal member of the Google Marketing Platform launch team.

Published content

12 ways to get your company noticed at the next annual conference

expert panel

Applying the "show, don't tell" method in today's digital world can work wonders if you want to build your sales pipeline. When your sales and marketing team members are gearing up to promote your organization at a yearly in-person or hybrid-remote industry convention—in the new normal, it's always important to figure out the best strategy to effectively rise above the competitive noise and capture the attention of your target audience. So, how can company leaders elevate learning opportunities for current and potential customers to gather and retain information about their business products and services in the most efficient way? Below, 12 Fast Company Executive Board members share tips to keep consumers engaged and interested in what your brand has to offer, showing them why they should stick around to hear more and possibly give it a chance rather than moving on to another vendor.

Is now the time to expand your current products and services?

expert panel

Business leaders share their thoughts on how to build your business the right way. Oftentimes, when business begins to pick up the pace and executives are able to maintain positive outcomes on their bottom line objectives, quarter over quarter, there's a sudden temptation to push the brand of products further to improve or expand upon its current offerings.   But depending on the economic climate in the overall industry, sometimes it's worth treading lightly and putting on the brakes to take your time and conduct further research before getting too far in over your head. Here, eight Fast Company Executive Board members offer one tip for brand leaders to carefully evaluate their existing products or services and identify opportunities for improvement or expansion.

20 ways business professionals handle loss in an uncertain marketplace

expert panel

Now is the time to: reflect and pivot boldly toward your continued career growth and success. It's natural to be anxious or overwhelmed about a recent setback that you or your company may be experiencing in today's fluctuating economy. However, once you assess where things went wrong, you must dust yourself off, and make any necessary improvements (from lessons learned) that will help you stay on track, and set you up to be ready for the brighter days ahead.   At some point in their career, everyone faces some type of hardship—whether it's overcoming a job loss or not making the deal stick with a highly regarded potential client. In times like these, it's even more important to stay connected with trusted mentors and colleagues as you reflect on ways to improve your brand (personal and professional). We asked 20 Fast Company Executive Board members to each share their tips to encourage business professionals not to panic or give up on their short- and long-term goals no matter what marketplace analysts are reporting.

Is generative AI the secret to scaling customer success?


Save yourself the frustration of staring at that infamous blinking cursor, and gift yourself the bandwidth to apply your personal touch and creativity to work—and avoid becoming obsolete.

How to rescue revenue retention


Customers of the subscription economy expect instant results, so it falls to businesses to provide value on day one and every day thereafter.

Company details


Company bio

Totango is the industry’s only Composable Customer Success Platform, built on a modular foundation with embedded best practices to meet you where you are today and grow with you as your business needs change. Totango is quick to implement and integrate, fast to value, and efficient to own and operate. Many of the world’s fast-growing businesses and well-established software giants, including Tyler Technologies, Schneider Electric, and Aircall, use Totango to get real-time access to customer health, stay alert to risks and opportunities, and engage proactively and intelligently with their customers to increase net revenue retention and drive productivity within their organization.



Area of focus

Enterprise Software
Subscription Service

Company size

51 - 200