Karen Mazurkewich

Karen Mazurkewich, vice-president of stakeholder relations and communications joined Toronto Pearson in July 2022. She has worked to build an in-house media team able to report and respond in real-time to operational issues, undertook corporate and employee rebrands, and created a new government relations and corporate initiatives team to support the 10-year Pearson LIFT (long-term investment in facilities and terminals) program which was announced in April 2024. Prior to joining the GTAA, Karen was Vice-President of Strategic Communications at MaRS, the largest innovation hub in North America. At MaRS, she also built a unique in-house agency and content studio supporting hundreds of entrepreneurs and founded a new type of think tank that produces data-driven insights about the Canadian ecosystem. Karen spent a decade as a senior journalist at the Wall Street Journal in Asia and the Financial Post in Toronto, covering a wide variety of topics ranging from business innovation to international art markets. After leaving journalism, she co-founded a tech start-up, and managed her own consulting practice to help traditional media companies tackle digital transformation. She has authored reports on innovation for the Canadian International Council and the University of Waterloo, programmed events for various creative agencies such as Interactive Ontario, and directed documentaries for the Discovery Channel. Karen began her career as a communications officer for the National Film Board of Canada. She is the author of books on Canadian animation and Chinese antique furniture.