Chief Executive OfficerHouseful
Member Since August 2022
Karen Starns is CEO of Houseful, acquired in 2023 by Royal Bank of Canada. She was previously Chief Marketing and Communications Officer at OJO Labs. Karen's outstanding track record of building global brands, driving growth, and solving complex business challenges has been shaped by two leadership stints at Amazon, 13 years at Microsoft, and a global leadership role at Pearson. Karen is a graduate of the University of Texas at Austin, a lecturer in the McCombs School of Business Master of Science in Marketing program, and Chair of the Advisory Council for the Master of Science in Marketing program. A brand marketer at heart, Karen is skilled at building brands that people love and can’t live without. At OJO Labs she focused on deepening audience understanding and empathy, leading consumer engagement, and establishing OJO as a brand of choice for homeownership - one of life's most complex and consequential decisions. Karen is an active mentor of women and up-and-coming leaders, including the CEOs of two social enterprises — Cielo Hammocks in Mexico and Sosai Renewable Energies in Nigeria.
16 tips to showcase your business potential and achievements in minutes. Whether you are new to the business—trying to make a name for yourself—or a seasoned professional who wants to pivot your approach to share a new concept in the industry, networking opportunities may come and go, so they are essential and can be exciting at every point in your career. However, attending these types of events can also be intimidating or cause social anxiety if you are an introvert or extrovert who has not prepared properly to present yourself—and what you have to offer—to others. The experts at Fast Company Executive Board realize how important it is to make the most of your time at these types of events. If you want to make a good impression this time around, here, they each share one way for business professionals to create the best networking elevator pitch to get your career or a new venture off the ground effectively.
20 tips to overcome life's challenges and move ahead. No matter what type of career path you choose to follow in life, it's essential to develop tough skin and a positive, healthy mindset about your talents, goals, and purpose. Whether it's a new job opportunity, a promotion, or a business deal you're looking to close, it's normal to face plenty of rejections and hearing a lot of "nos" before you get to the yeses. Talking through your frustrations with a trusted mentor or reading about inspirational success stories and how others have been able to overcome difficult setbacks in business and life, will remind you that failure can also be a pathway to success. Here, 20 Fast Company Executive Board members each offer one tip for aspiring career professionals who need a little motivation to keep going despite rejections.
11 essentials to consider before you announce your latest improvements. It's always an exciting time when a company is able to roll out new design enhancements for a mobile app, especially one that will include features perceived to be game-changing by industry standards. However, while it is necessary to stay tuned into the latest trends and be willing to accommodate your users' requests and needs, it's also important to know your limitations and consider your organization's strategy and vision. You also need to ensure that you don't overwhelm your customers by overloading them with too many features in one app all at once. If your end goal is to provide a better service for current and potential clients and customers, here, 11 Fast Company Executive Board members share some key factors to keep in mind before you invest your time and money in the latest design process.
Consider these 13 design steps recommended by leading industry experts. When you're in the process of developing (or revamping) a company website, you can't be afraid to take risks, break the norm, and add a little more personalization to your brand image—especially if it means reaching out to an untapped market for conversion. But once you've suddenly captured the attention of potential customers and clients, how do you build on that momentum and keep it going? The next step is to offer them substantial information that is engaging and interesting to drive home a clear message of intent. Below, 13 Fast Company Executive Board members each provide one tip for designing a website that will get noticed in today's competitive marketplace.
Inspire yourself to get stuff done in a new and improved remote work environment. Just because remote work affords you the freedom to maintain your business and family responsibilities alongside each other from the convenience of your home, doesn't mean it's okay to lose sight of maintaining an organized, professional, and productive workspace—when you are on the clock. Doing so allows you to concentrate wholeheartedly and remain stimulated by the daily projects and long-term projects on your plate. If you are feeling siloed or unmotivated with low energy in your current WFH space, below, 13 Fast Company Executive Board members share their innovative ideas to help remote business professionals create comfortable, focus-driven workspaces that keep them inspired and motivated to produce great work each day. Applying these tips will also enhance work-life balance and protect physical and mental health.
Don't let your physical or mental health go by the wayside. Landing a remote career opportunity with a great company may seem like the ideal solution to help busy employees navigate their current circumstances, especially for those in need of additional resources to balance a job that they truly love with caregiving responsibilities or other challenges they may be facing at home. However, it's more than essential to make the most of what a true work-life balance should look like when the lines begin to blur. Based on their own remote work experiences, 18 Fast Company Executive Board members offer their top suggestions for promoting the best physical and mental health possible while working remotely. To keep moving and stay engaged with others, try the following.
Houseful guides consumers through the home journey by providing a customized home search experience, on-demand access to a network of industry experts, and the support of financial resources. Houseful aims to make the home ownership process more accessible to more Canadians.