Karen Starns

expert panel

Changing your mindset will enable you to achieve more success. In the workplace (and in life), it's perfectly human to sometimes obsess over the three Cs—competing, comparing, and complaining—when it comes to dealing with others and reviewing how our own accomplishments or failures stack up. It becomes a much bigger problem when an individual chooses to stay stuck in that mindset because it can hinder them from moving forward in their career and personal life. Below, 19 members from Fast Company Executive Board share what lessons they've learned from their ability to overcome patterns of previous self-doubt, and how they were able to forge ahead to a better path of success. 

expert panel

Leaders discuss the rise and impact of online businesses. For small-business owners, e-commerce is a game changer—connecting startups with 24/7 access to ideal target markets at a rapid pace. If you want to be a standout, it's essential to differentiate your brand of products or services by offering a unique value proposition and a seamless online shopping experience to encourage return customers.  Knowing that a potential customer is just one click away, business leaders and their teams must also do a deeper dive to determine the underlined meaning of customer behavior patterns and tailor, as needed, to the individual e-commerce experience. Below, nine Fast Company Executive Board members explain how the pros of e-commerce (mainly) outweigh the cons and help businesses meet their bottom-line goals.  

expert panel

I'm passionate about all things growth hacking, leadership development, and inclusion—so much so that I created a conference, developed a game, and wrote a book about the root of it all: growing deeply human connections.  So, what does it take to build a company culture that fosters those types of connections? We all know there's merit to in-person interaction, but paying for office space and asking your team to commute every day may not be the answer. Instead, the same money that some leaders may put toward rent can be used for team kickoffs, company retreats, and interpersonal events. These activities are far more thoughtful and effective in building personal relationships, connections, and a sense of belonging. The key is to make any team gathering intentional, which ultimately ends up being more productive—and less expensive.  To help other leaders cultivate a sense of belonging, I asked members Fast Company Executive Board Company Culture, an online community that I lead, for their top culture-building tips.   

expert panel

It takes a village to grow your company and thrive. When you are just starting out during the first few years of a new business operation, it may be instinctive to keep your head down and focus on how to thrive in your day-to-day workflow procedures and how to deliver customer satisfaction first and foremost. However, it's also just as important to engage in strategic partnerships and collaborations that can impact your company's growth potential. The end game is learning to work smarter, not harder. Leading experts from Fast Company Executive Board experienced positive results when they took advantage of untapped opportunities that moved their businesses forward. Below, they share 13 reasons why business leaders should keep an open mind to exploring new partnerships that may be a good fit right now.

expert panel

Consider these cost-reduction tips to future-proof your business. As a business leader in charge of ensuring your company's ability to thrive—no matter what type of economy financial experts are predicting—it would serve your team best to plan ahead and put systems in place to maintain a successful business during the good times and bad.  To help you improve profitability in today's tight economy or get your organization ready for the next wave of marketplace uncertainty, here are 13 members from Fast Company Executive Board to share cost-reduction strategies that are working for them and their teams.

expert panel

Business thought leaders weigh in on their top online marketing methods. Storytelling in the business world is essential if you want your organization to stand out in the crowd. How can business leaders become more strategic as they plan their content calendars to attract potential clients and partners through the digital marketing space? Using social media to improve a company's brand appeal is often directly linked to building genuine relationships. It's also about presentations and being more intentional about how you connect with others. By doing so, an organization is more likely to create trust and loyalty over time.  Below, 20 Fast Company Executive Board members discuss additional ways to increase brand recognition and financial growth through business engagement on social networks.

expert panel

Implement these strategies for start-up success. It's tough out there when you are trying to build brand recognition and rise above the noise. When you are just starting out in the marketplace as a business owner, how do you attract loyal clients and partnership deals? Below, 14 Fast Company Executive Board members discuss the most important factors in developing the brand identity that you want to be known for. Once your leadership team establishes that, it's essential that you continue to stand on the reputation that you want to build.

expert panel

Hope for the best. Plan for disruption. Life is full of uncertainties, and that includes an unpredictable business environment. What can leaders do to secure their company's future and team stability during tough economic times? One solution is to prepare and plan ahead—based on the market trends—so your company and stakeholders will be ready and skilled to face the challenges that may come your way. Here, Fast Company Executive Board members share their go-to methods that leaders can implement to effectively manage the risk and uncertainty in their day-to-day business operations. 

expert panel

If your small business is in the process of branching out worldwide, consider the following points as you prepare for your launch. As a business owner or CEO, expanding your company's reach in other countries is more than just building a worldwide network of team members and doing a deep dive into a business market you may be unfamiliar with. On the contrary, it's also about recognizing the standard guidelines that are in place and could enhance or prevent your organization from thriving if you fail to go about your launch in the right way. Below, 14 Fast Company Executive Board members share advice as they weigh in on the impact (and importance) of globalization for small businesses in a growing competitive marketplace. 

expert panel

Giving every staff member a seat at the table can increase business morale and business growth. It takes a village to build the type of team morale and trust it takes to lead a company to innovative success and long-term profitability. So if you are trying to strengthen staff relations and foster a better work environment that enables every employee to have a voice, don't go it alone, be willing to have an open mind and lean on them for support.  By encouraging regular brainstorming sessions with your team to guide your decision-making process, you'll be a better informed, confident leader, knowing that your staff is working together (and truly has your back) to elevate the company further in the years to come. Below, Fast Company Executive Board members share other reasons why employee feedback and collaboration are fundamental in helping leaders make better all-around business decisions.

expert panel

Implement these tips to attract new clients and customers to your business.  In a competitive, fast-paced, uncertain economy with evolving digital marketing strategies, sometimes it takes time to accurately gauge the pulse of your industry network and social subscribers. If your content isn't refreshing and well-researched, then you could potentially lose readers or viewers who are looking for content leaders who can solve their problems and answer their most challenging questions on a regular basis in a more efficient manner.  To help other business leaders and teams promote brand awareness through content successfully, Fast Company Executive Board members sound off on 19 highly recommended best practices.

expert panel

Business leaders weigh in on their favorite technology solutions. When you’ve got numerous work deadlines to meet over a short period of time, it’s easy for something to slip through the cracks unintentionally, especially if you are feeling overwhelmed and losing the energy required to keep track of everything and maintain an efficient daily workflow. That’s where the latest boom of innovative technology solutions begins to kick in. But with so many gadgets and software solutions on the market to choose from, the biggest question is: Where to start? Below, experts from Fast Company Executive Board are here to shed some light on their favorite digital applications (to date) and why they are essential to the successful operation of any business—no matter what size or type of company you are responsible for running. 

expert panel

If you're thinking about creating a content resource to serve clients and customers better, consider the following points before you move forward. Whether you are building a new brand or trying to elevate the image of a mainstay product or service that has been around for years, publishing a regular newsletter can be a great way to keep clients and customers informed and excited about what your business is working on next. However, running a high-quality newsletter alongside the daily operations of a well-oiled corporation or small business is not as easy as it sounds. Before you decide to take on any additional responsibilities or add more to your team’s plate, 20 members from Fast Company Executive Board are here to offer their take on what it means to make this type of commitment to potential audience members and the staff they’ll be expecting to lean on.

expert panel

Business leaders weigh in on 15 steps to take before introducing your brand to new and growing markets. As the new economy and digital marketplace continue to evolve, some business leaders may feel like they are under pressure to upgrade their brand's image in an effort to remain relevant to the next generation of potential clients and customers. However, oftentimes, you may need to simply assess which areas of your business need some minor adjustments rather than trying to reinvent the wheel. So before you consider the redesign process, members from Fast Company Executive Board are here to discuss some steps that they recommend when contemplating a rebranding idea for your company's logo and image. 

expert panel

Business leaders share their best strategies for implementing technology solutions at work without breaking the bank. Whether you are an early-stage startup organization with limited capital or a large company that is suddenly facing financial uncertainty, no matter how you look at it, the ability to utilize innovative technology to advance your team's capability to serve client needs will move your company forward—but this can be difficult to do when working with a limited budget There are still steps you can take, however. Below are 11 methods that Fast Company Executive Board members recommend implementing when searching for the right technology to invest in, despite any current budget constraints.

expert panel

Having enough energy and focus to get through your workday starts with a good night's sleep and healthy habits. Do you ever feel like you're just going through the motions at work, struggling to stay focused and productive? It's not uncommon to experience this, and the root of the problem could be as simple as not getting enough quality sleep. A good night's sleep is crucial to performing at your best during the day, but unfortunately, many of us don't prioritize sleep enough. Below, a panel of 15 Fast Company Executive Board members shares some of the best sleep strategies you can implement to increase your energy levels and sharpen your focus on the tasks at hand, helping you to be more productive and successful in your work.

expert panel

Layoffs aren't the only way to cut overhead costs in a challenging economy. In times of economic difficulty, companies often face tough decisions when it comes to retaining employees. Layoffs can seem like the only viable solution to cut costs and survive financially. However, these decisions can have lasting impacts on the morale and productivity of the remaining team members. Fortunately, there are alternative strategies that companies can employ to avoid layoffs and increase job security for their employees. To that end, a panel of Fast Company Executive Board members offer their top-recommended strategies for keeping your staff intact and discuss their potential benefits for both companies and employees.

expert panel

Preparing adequately for a team collaboration and brainstorming session is essential to ensure that everyone is on the same page and that the session is productive.  Collaboration and brainstorming are critical components of many successful projects. However, they can be challenging to execute effectively. Below, a panel of Fast Company Executive Board members offers some tips to help you prepare for a team collaboration and brainstorming session that can lead to more successful outcomes. Whether you're working on a project with colleagues or leading a team, these tips can help you get the most out of your collaboration and brainstorming sessions.

expert panel

In today's hyper-connected world, it's easy for criticisms and negative comments to spread like wildfire, potentially damaging your reputation and credibility. Being a company leader who is also a public speaker or author of books and articles comes with its own set of challenges. One of the biggest challenges is dealing with public scrutiny, especially when someone doesn't agree with your professional viewpoint or is upset about what you said. To help leaders face this situation head-on, a group of Fast Company Executive Board members explores some strategies for handling public scrutiny and saving face when dealing with criticism or backlash. Whether you're a seasoned public speaker or a new author, these tips can help you navigate the rough waters of public scrutiny and emerge stronger and more successful.

expert panel

If you don't want your team's eyes to glaze over every time they see an email from you in their inbox, then apply these internal communication strategies from leading experts. Internal communications are essential for keeping employees informed and engaged, but getting employees to read and keep up with the messages can be a challenge. That's why, as a leader, it's important to craft communications that are clear, concise, and relevant to the audience. By doing so, you can ensure that employees feel valued and informed, which can boost morale and productivity. To help you achieve this, try these expert tips for writing internal communications that employees will actually read and keep up with, as recommended by the members of Fast Company Executive Board.

expert panel

A successful webinar will engage, educate and possibly persuade its target audience and keep the host top of their mind for their future needs. Webinars have become an increasingly popular tool for businesses to engage with potential clients and customers. However, simply hosting a webinar is not enough to ensure success. To make a lasting impression and achieve desired outcomes, businesses must use best practices to create engaging and informative content that resonates with their audience. Whether it be educational or persuasive, effective webinars require careful planning, preparation, and execution. To that end, 15 Fast Company Executive Board members weigh in on some of their best practices for hosting webinars that are useful, relevant, and valuable for potential clients and customers.

expert panel

Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service. Pop-up shops and kiosks can be an effective way for existing companies to engage with potential customers in new ways and generate additional buzz around their products and services. However, before they set up a new retail location, companies must consider several important factors. Setting your temporary retail shop up for success involves factors like choosing the right location, researching your target market, and setting clear objectives and metrics to track progress. Below, a panel of Fast Company Executive Board members explore these items more in-depth and provided guidance on how companies can launch a successful pop-up shop or kiosk.

expert panel

Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects. Trade shows are an excellent opportunity for businesses to showcase their products and services and connect with potential clients. However, with so many companies competing for attention, it can be challenging to stand out from the crowd. To be successful at a trade show, businesses must find ways to attract and retain the interest of potential clients on the spot in real-time. This requires a combination of creativity, preparation, and a willingness to take risks. To that end, 15 Fast Company Executive Board members recommend some top strategies businesses can use to stand out from competitors during an annual trade show and leave a lasting impression on potential clients.

expert panel

Consider what's at stake if you want the best bang for your buck. When you are searching for a manufacturing distributor to do business with, it's never a good idea to take everything they say at face value. You have to do your research first. In addition to creating a short list of your best options, it's key to follow up with reference checks and pay a visit to the facility location. This will shed light on core value alignment and quality standards in real-time—and not just on paper—because at the end of the day, it's all about the client and customer satisfaction rates. To help company leaders find the right partner to elevate their brand further and make a good impression on every user's experience, experts from Fast Company Executive Board address 10 top qualifications to consider for the best return on their investment.

expert panel

Apply these tips to keep employees motivated without comparing themselves. In a competitive workplace, it's important for leaders to foster an environment where employees feel safe to express their challenges as well as successes without feeling intimidated or insecure about how they measure up to other team members. Bonding over common and personal interests outside of work is another opportunity to strengthen relationships. And when employees celebrate each others' wins and learn how to support others in collaboration it enhances mutual respect and admiration for the next person. Below, 10 Fast Company Executive Board members share their best practices on how to connect with colleagues in a healthy way without comparing their own success or lack of it.

expert panel

Consider these best practices to enhance your business focus. Spring cleaning in the workplace is more than just getting rid of old files, so you can consolidate your space. It can also be an annual ritual for leaders and teams to renew their mindset and create smarter, more efficient ways to conduct business operations and satisfy their customers' biggest pain points. In the long term, decluttering your physical business space and readjusting old procedures and thinking patterns can free your time to focus on what matters most for your company to succeed. Eleven leading experts from Fast Company Executive Board share the same sentiment. Here, they discuss their plans for spring cleaning and what they hope to accomplish by doing so.

expert panel

Implement these latest innovations to help your company thrive. Whether it's utilizing a bold color statement in a rebranding campaign or coming up with an innovative human-centered design that serves current and prospective clients much better, there's a lot for companies to be excited about and engaged in the upcoming years. As the competition continues to escalate, company business leaders and their creative teams need to stay ahead of the forecast so they can be one step ahead in the global market. We asked 13 leading experts from Fast Company Executive Board to share their thoughts on some of the biggest design trends on the rise and why they're so essential.

expert panel

Is your company meeting its bottom line—or consumed by brand network hype?  It's an impressive business talking point to have a million plus people on social media platforms following your brand, but how can company sales and marketing teams turn those likes and comments into actual loyal customers? If you want to keep potential clients and customers regularly engaged and pique their interest in how your company can make a serious impact and meet their needs, you have to provide them with an incentive to learn more about what you have to offer. Below, eight experts from Fast Company Executive Board weigh in on how to win them over and convince them to make a long-term commitment (and spread the word) that will help your organization reach its quarterly goals on a regular basis.

expert panel

Is your company sending the right message to your diverse target audience? You may need to do a gut check on your communication and storytelling strategies. How can advertising and marketing teams create realistic promotional ad campaigns or product or service information that gives a proper voice and shares the accurate story of the BIPOC communities their company serves?  Updating the company's digital presence, brand materials, or newsletter distributions with a range of diverse images that reflect their clients' and customers' life experience is one step in the right direction. However, it's going to take more than a minor gesture like that, so you'll have to dig deeper and go further to make a meaningful difference. Below, seven experts from Fast Company Executive Board offer their best practices to help advertising and marketing leaders to depict a better representation of their target audience members that is genuine and demonstrates true commitment to their base. 

expert panel

It's easy to help your company do its part to create a more sustainable planet. It doesn't have to break the bank. Global environmental change, and the sustainability of our Earth, continue to be a rising topic of conversation in our personal and professional lives. If business owners, in particular, are looking for affordable ways to save the planet, they can start by assessing their company's carbon footprint beyond their walls and implementing small steps to improve their efficiency to make a better impact in their own community, first, and eventually worldwide. Below, 13 Fast Company Executive Board members share one easy, economical suggestion for business leaders who want to invest more of their time and resources into a "green-first" philosophy so they can cut waste as a company at-large.

expert panel

Business experts discuss their media communication strategies. If you're a rising brand in search of building relations with a high-profile figure on social media platforms, it may not be as difficult as you think to attract some initial attention if you approach these potential partners in the right manner. Instead of hoping that they'll possibly respond to your casual direct message, research who their official contact person is and write up a serious proposal.  But just like matrimony, it's all about the relationship and connectivity. It's an important business commitment to consider and neither party should ever take it lightly. Therefore, be honest about your intentions and see if it's a good match first before you (and the company) get involved. If you do your homework, be generous with your time, and make it less about, only you, in the end, it may end up being a tremendous win for all. Below, 12 Fast Company Executive Board members weigh in on the best approach to appeal to a social media influencer and get them on board as ambassadors to help promote what your business is offering. 

expert panel

Don't fall prey to social media scammers who are targeting your company's IP identity. It's an exciting time to be working in a growing digital information age with innovators who are putting the smartest tech tools in the right hand of business leadership. Additionally, the potential to be at risk for the latest cyberattacks or other fraudulent social media activities can also be unsettling.  To avoid being another hacking victim, business teams have to stay educated on preventive measures and continue to monitor misuse. Below, 10 experts from Fast Company Executive Board share some of the best tips to help founders and CEOs protect their company's intellectual property from being impersonated under the radar and free from compromising situations.

expert panel

Get over yourself and trust your team. When you're a first-time entrepreneur who is trying to establish your company in the marketplace, there are plenty of responsibilities that will fall on your plate—anticipated or unexpected. You'll also need to maintain credible brand awareness, develop the right community of advocates to move your company ahead, and ensure repeat customers.  These challenges can be overwhelming if you don't have the right team in place. It's essential to build the strongest foundation of team leaders who can stand confidently and remain trustworthy in your absence. But your professional success also depends on your own ability to change old behavior patterns at work. To help guide your strategic action plan to improve workflow and remove distractions, Fast Company Executive Board members share advice on the 13 bad habits every start-up business owner may be guilty of at times and should eliminate from their daily routine hereafter.

expert panel

Business leaders school job candidates on how to show off their soft skills. When the market is down and you're out of a job, it's all about the presentation and how to sell your soft skills, so you can land your next opportunity. Review each job description carefully and then write a list of how your practical, hands-on experience matches up.  On the day of the interview, lean in to understand the company's needs. Then, let your personality shine through, so you can demonstrate your qualifications to take on the role.  Below, eight Fast Company Executive Board members teach interviewees how to convey their soft skills on their resumes and during the interview.

expert panel

The market is down, it can be extremely difficult for small business owners to elevate sales opportunities with potential clients and customers or form new business partnerships and close deals at a steady pace. They're competing with some of the biggest players in the industry—let alone other startups—and that's no easy feat. That's why it is so imperative for business owners and their sales and marketing teams to really get to know their current and prospective target audience members so they can meet their needs effectively, and build long-term trust on a solid foundation. By doing so, you'll increase your chances of being the go-to company they can lean on when they are looking for the right establishment and brand to help lead their own business initiatives. Here are nine unconventional ways that leading business executives from Fast Company Executive Board have applied at their own companies to generate more leads.

expert panel

Leading business professionals offer tips to engage team members all year round. When the holiday season is over and the company is entering a slow business period, it's common for employees to become easily distracted or disengaged if there is no action plan and nothing to look forward to at work. It can also cause some staff members to feel uninspired until the next big project comes along and the business is back up and running at a normal pace. No matter what time of year it is some employees may be feeling stuck, creatively, or in a siloed state of mind. Below, 16 Fast Company Executive Board members discuss their ideas to start conversations and spark creativity and collaboration among your employees, all 12 months.

expert panel

Top business leaders discuss the most effective approaches they've utilized to increase their customer reach. Coming up with a winning strategy to build a better brand and increase your company's prospects for steady growth may be a hit or missed opportunity if you're not being intentional about how to attract and retain your ideal customer.  Conducting A/B testing on a regular basis is one of the best ways to sample various marketing strategies until your marketing and sales team can pinpoint what actually sticks with your target audience members the most and why it stands out. Below, 13 Fast Company Executive Board members explain their methods to gaining more traction in today's competing business industries and how your organization can do the same.

article

Strike a balance between setting high expectations and providing support for your team.

expert panel

Apply these travel strategies to get the most out of your business experience on each trip. If you're a business owner who is always on the road, securing the next deal and connecting with potential new customers, it can be draining on your body and mind if you're not planning more efficiently and taking care of yourself on the go. That's why Fast Company Executive Board members are sharing their top 14 travel hacks to help other leaders find a better approach to building success in their businesses domestically and abroad.

expert panel

Implement these tips to stay ahead of the product-service demand cycle and retain happy customers. In a pandemic-shifted world, supply chain shortages are still a pain point for many company leaders who are trying to keep up with the current market conditions and satisfy their customers consistently. Holiday season orders can make it even more difficult for customers who are relying on some of their favorite brands to fill their orders before the shopping rush. Below, six Fast Company Executive Board members are sharing their best practices to prepare and find solutions to stay on track, make on-time deliveries, and live up to the brand's reputation and promises.

expert panel

Is your team truly benefiting from the current paid-time-off policies in place? In a hybrid work world where place and time flexibilities are a growing priority among current and potential employees, some employers are weighing in on the topic of PTO benefits. While it's important for companies to create work-life balance options and address the needs of their people, department leaders must also have candid conversations with their teams on performance expectations and the amount of time spent away from the office to prevent any business disruption.  Trying to decide on whether to create individual policies or vacation, sick time, and other forms of leave versus offering an all-inclusive unlimited PTO package? Here are 13 details to keep in mind, courtesy of Fast Company Executive Board members.

expert panel

Business experts share their methods to grow your clientele through a more creative, strategic smartphone engagement. As the human attention span continues to decline, business owners need to rethink their creative advertising tactics to attract and retain potential customers who are always on the go.  Leaders should also keep in mind that today's consumers are using their mobile devices differently than they do desktops. Therefore, it's important to A/B test how your ad will look on a smartphone to confirm that the user journey is seamless and easy to follow. Below are eight Fast Company Executive Board members to help advertising department teams create promotional pieces that will pique the interest of their target audience.

expert panel

Implement these methods to distribute newsworthy information, solidify manager-team engagement, and build a culture of trust. When you're responsible for leading a company, whether small or large, it's necessary to find a cohesive way to deliver the internal high points and low points through effective communications, and timing is everything to maintain employee loyalty.  In addition, leaders should learn to utilize multiple platforms for their staff members to engage in, based on their comfort level, once they receive the information. This approach enables managers to separate news that is "nice to know" from the "absolutely must know" right now. Below, 12 experts from Fast Company Executive Board share their best practices to prevent executives from missing the moment.

expert panel

Try these tips to nurture current B2B or B2C relationships and attract new ones. For more than a decade, social media has quickly emerged as one of the most dynamic ways for companies to connect with their clients and address their concerns in real time.  Not only are marketing teams utilizing their ability to showcase the brand's latest products and services, other business leaders are leaning in to make themselves visible as a trusted thought leadership source in uncertain times. Below, 11 experts from Fast Company Executive Board discuss their strategies to help managers elevate their communication tactics by expanding their audience on some of their highest-performing social media channels.

expert panel

Apply these tips to engage employees throughout the entire process. When a business is being acquired by another company, it's difficult for employees to deal with the sudden change. That's why it's so important for a great leader to remain transparent and prepare its stakeholders every step of the way, in addition to negotiating the staff's needs as the sale progresses. In today's climate filled with marketplace uncertainty, dedicated employees are expecting to hear from their leaders, before external communications about company challenges are made to public at-large. Below, nine Fast Company Executive Board members are sharing their methods to approach open communication and create opportunities for a smoother transition under new management.

expert panel

Implement these 12 tips to keep your business aspirations on track without losing sight of big picture priorities. It's okay if being a serial entrepreneur is what gets your juices flowing, but it's essential to consider the right approach to maintaining numerous enterprises at one time, so you don't spread yourself too thin in the long run. Taking too many leaps at once may prevent you from focusing on how to elevate each operation to its fullest potential the first time. Here are 12 factors Fast Company Executive Board members advise other leaders to consider if they are trying to keep up with numerous business operations.

expert panel

Build a better business blueprint for higher-performance ratings and greater reach. If you're finding it difficult to keep your company growing at a steady rate, then it's time to rethink your current strategy to optimize business influence in the marketplace. Humanizing your brand, through content that relates to where your target clients and consumers are, is a great way to build and secure better relations for the long term.  However, you'll also want to take a closer look at the data to analyze which tools need to be put into place to help the company produce the best outcomes. Below, 13 Fast Company Executive Board members share their advice to help leaders achieve their goals faster.

expert panel

Implementing these top strategies may help your business stand out during one of the most competitive selling cycles of the year.  The holiday season is the perfect time to nurture your established brand relationships with loyal customers and clients and possibly develop some new ones. Whether your company is targeting B2C or B2B, it's also a chance to come up with other creative concepts to grab people's attention, make them smile, and show them that you truly care.  If you focus on the humanization of your company, highlighting the effectiveness of your employees, you'll connect effectively with the community at large. Here are 14 ways that Fast Company Executive Board members are successfully keeping their organizations in the public eye not only in November and December but throughout the entire year.

expert panel

Be ready to end the deal with grace.  If your business partnership has gone south, don't dwell on the unfortunate circumstances that you find yourself in. Instead, embrace the issues quickly so that you can move forward before things get worse.  Scheduling a mutual arbitration process is one of the best ways to protect yourself and your assets, but be willing and prepared if you need to cut some of your losses in order to gain peace of mind,  cooperation, and the ability to break free from a contract—sooner rather than later. Below are 9 tips, courtesy of Fast Company Executive Board members to get you started down the right path to ending the arrangement on a positive note.

expert panel

If you're thinking about making the transition to a more flexible work environment, the positives outweigh the negatives, according to these panel experts from Fast Company Executive Board.  At the start of COVID, remote work opportunities were a necessity to keep business operations and employee communications flowing. Now that things are moving in a familiar direction, some employees are required to return to work, while others are considering companies that are more flexible in providing a permanent hybrid or fully remote workplace environment. It's a mixed bag in terms of how business leaders and their people adjusted to this new way of connecting with their colleagues and clients during and beyond the pandemic.   Below are 14 Fast Company Executive Board members to share their thoughts on whether the hybrid-remote model has disrupted or improved their business focus and ability to navigate one of the biggest workplace transformations.

expert panel

Your ability to weather a huge storm, in the marketplace, may also increase the growth potential of your business success down the line. Whether you're a CEO corporate executive addressing a corporate PR nightmare or a small business owner strapped for cash, trying to figure out how you're going to make payroll next month, a business crisis is bound to happen at some point so you have to be ready to face the challenge.  In the long run, taking accountability and keeping a cool head is one of the best ways leaders can avoid knee-jerk reactions and learn to troubleshoot the storm more effectively. Below, 16 expert panelists from Fast Company Executive Board will explain what overcoming industry obstacles have taught them in general and how doing so can help other company leaders improve their business patterns overall.